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Strategic Cyber Security Management

1st edition, 2023

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Millennials and repurchasing behaviour: a collectivist emerging market

International journal of retail & distribution management, 2022-05, Vol.50 (5), p.561-580

2022

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The Global Cyber Security Model: Counteracting Cyber Attacks through a Resilient Partnership Arrangement

Big data and cognitive computing, 2021-09, Vol.5 (3), p.32

2021

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Enhancing Marketing Provision through Increased Online Safety That Imbues Consumer Confidence: Coupling AI and ML with the AIDA Model

Big data and cognitive computing, 2022-09, Vol.6 (3), p.78

2022

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Managing Cybersecurity Threats and Increasing Organizational Resilience

Big data and cognitive computing, 2023-12, Vol.7 (4), p.177

2023

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Advances in Cybersecurity: Challenges and Solutions

Applied sciences, 2024-05, Vol.14 (10), p.4300

2024

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Combining Sociocultural Intelligence with Artificial Intelligence to Increase Organizational Cyber Security Provision through Enhanced Resilience

Big data and cognitive computing, 2022-12, Vol.6 (4), p.110

2022

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Insights into How Vietnamese Retailers Utilize Social Media to Facilitate Knowledge Creation through the Process of Value Co-Creation

Future internet, 2023-04, Vol.15 (4), p.123

2023

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Refining brand strategy: insights into how the “informed poseur” legitimizes purchasing counterfeits

The journal of brand management, 2019-09, Vol.26 (5), p.595-613

2019

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Cyber Security Management: A Governance, Risk and Compliance Framework

1st edition., 2014

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A strategic marketing intelligence and multi-organisational resilience framework

European journal of marketing, 2008-07, Vol.42 (7/8), p.731-745

2008

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The role of B2B marketers in increasing cyber security awareness and influencing behavioural change

Industrial marketing management, 2019-11, Vol.83, p.224-238

2019

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How B2B marketers interact with customers and develop knowledge to produce a co-owned marketing strategy

The Journal of business & industrial marketing, 2021-10, Vol.36 (10), p.1943-1955

2021

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How mutuality reinforces partnership development: Japanese and Korean marketing perspectives

Industrial marketing management, 2012-07, Vol.41 (5), p.770-779

2012

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Advances in Cybersecurity: Challenges and Solutions

2024

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A strategic approach to sustainable partnership development

European business review, 2008-05, Vol.20 (3), p.222-239

2008

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Retail marketing strategy: The role of marketing intelligence, relationship marketing and trust

Marketing intelligence & planning, 2006-01, Vol.24 (7), p.730-745

2006

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Managing Cybersecurity Threats and Increasing Organizational Resilience

2023

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Vertically integrated organisational marketing systems: a partnership approach for retailing organisations

The Journal of business & industrial marketing, 2006-04, Vol.21 (3), p.151-163

2006

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The link between cultural value systems and strategic marketing: Unlocking the mindset of Japanese and South Korean managers

Cross cultural management, 2008-02, Vol.15 (1), p.62-80

2008

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Customer service and organizational learning in the context of strategic marketing

Marketing intelligence & planning, 2004-10, Vol.22 (6), p.652-662

Lee, Yang-Im

2004

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A reflection on theory building and the development of management knowledge

Management decision, 2004-03, Vol.42 (3/4), p.473-480

2004

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Art Infusion in Fashion Product: The influence of Visual Art on Product Evaluation and Purchase Intention of Consumers

Journal of Global Fashion Marketing, 2012, 3(4), , pp.180-186

2012

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Negotiation oriented simulation exercises that incorporate business continuity and international security

On the horizon, 2009-09, Vol.17 (4), p.378-387

2009

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Large Emergency-Response Exercises: Qualitative Characteristics - A Survey

Simulation & gaming, 2009-12, Vol.40 (6), p.726-751

2009

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Strategic Cyber Security Management

Millennials and repurchasing behaviour: a collectivist emerging market

The Global Cyber Security Model: Counteracting Cyber Attacks through a Resilient Partnership Arrangement

Enhancing Marketing Provision through Increased Online Safety That Imbues Consumer Confidence: Coupling AI and ML with the AIDA Model

Managing Cybersecurity Threats and Increasing Organizational Resilience

Advances in Cybersecurity: Challenges and Solutions

Combining Sociocultural Intelligence with Artificial Intelligence to Increase Organizational Cyber Security Provision through Enhanced Resilience

Insights into How Vietnamese Retailers Utilize Social Media to Facilitate Knowledge Creation through the Process of Value Co-Creation

Refining brand strategy: insights into how the “informed poseur” legitimizes purchasing counterfeits

Cyber Security Management: A Governance, Risk and Compliance Framework

A strategic marketing intelligence and multi-organisational resilience framework

The role of B2B marketers in increasing cyber security awareness and influencing behavioural change

How B2B marketers interact with customers and develop knowledge to produce a co-owned marketing strategy

How mutuality reinforces partnership development: Japanese and Korean marketing perspectives

Advances in Cybersecurity: Challenges and Solutions

A strategic approach to sustainable partnership development

Retail marketing strategy: The role of marketing intelligence, relationship marketing and trust

Managing Cybersecurity Threats and Increasing Organizational Resilience

Vertically integrated organisational marketing systems: a partnership approach for retailing organisations

The link between cultural value systems and strategic marketing: Unlocking the mindset of Japanese and South Korean managers

Customer service and organizational learning in the context of strategic marketing

A reflection on theory building and the development of management knowledge

Art Infusion in Fashion Product: The influence of Visual Art on Product Evaluation and Purchase Intention of Consumers

Negotiation oriented simulation exercises that incorporate business continuity and international security

Large Emergency-Response Exercises: Qualitative Characteristics - A Survey

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