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Communicating corporate social responsibility: How fit, specificity, and cognitive fluency drive consumer skepticism and response

Corporate social-responsibility and environmental management, 2023-03, Vol.30 (2), p.955-967

2023

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The stages‐of‐change approach for prosocial behavior: Message tailoring to encourage blood donation

Journal of applied social psychology, 2021-03, Vol.51 (3), p.219-236

2021

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The effect of information overload on consumer choice quality in an on-line environment

Psychology & marketing, 2004-03, Vol.21 (3), p.159-183

2004

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Does patriotism work in persuasion across countries? Consumer response to ads with a patriotic theme in South Korea and the U.S

The international communication gazette, 2020-03, Vol.82 (2), p.164-188

2020

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Exploring the Role of Culture in Advertising: Resolving Persistent Issues and Responding to Changes

Journal of advertising, 2019-01, Vol.48 (1), p.115-125

Lee, Wei-Na

2019

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The construction of gender and creativity in advertising creative departments

Gender in management, 2012-11, Vol.27 (8), p.502-519

2012

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Doing good while playing: The impact of prosocial advergames on consumer response

Computers in human behavior, 2020-05, Vol.106, p.106244, Article 106244

2020

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LESSONS FROM THE RICH AND FAMOUS: A Cross-Cultural Comparison of Celebrity Endorsement in Advertising

Journal of advertising, 2005-07, Vol.34 (2), p.85-98

2005

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The effects of country-of-origin fit on cross-border brand alliances

Asia Pacific journal of marketing and logistics, 2018-11, Vol.30 (5), p.1259-1276

2018

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Connecting with global consumers through corporate social responsibility initiatives: A cross-cultural investigation of congruence effects of attribution and communication styles

Journal of business research, 2018-07, Vol.88, p.11-19

2018

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The impact of product knowledge on consumer product memory and evaluation in the competitive ad context: The item-specific-relational perspective

Psychology & marketing, 2011-04, Vol.28 (4), p.360-387

2011

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Why Do We Indulge? Exploring Motivations for Binge Watching

Journal of broadcasting & electronic media, 2018-07, Vol.62 (3), p.408-426

2018

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Country-of-Origin Effects on Consumer Product Evaluation and Purchase Intention: The Role of Objective Versus Subjective Knowledge

Journal of international consumer marketing, 2009-02, Vol.21 (2), p.137-151

2009

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Does company size matter in corporate social responsibility? An examination of the impact of company size and cause proximity fit on consumer response

International journal of advertising, 2022-02, Vol.41 (2), p.284-308

2022

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Calling It Out: The Impact of National Identity on Consumer Response to Ads With a Patriotic Theme

Journal of advertising, 2016-04, Vol.45 (2), p.244-255

2016

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Country-of-origin fit's effect on consumer product evaluation in cross-border strategic brand alliance

Journal of business research, 2013-03, Vol.66 (3), p.354-363

2013

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Advertising in Asia: Theories and Implications for Practice

Journal of advertising, 2019-10, Vol.48 (5), p.417-436

2019

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Networking for philanthropy: increasing volunteer behavior via social networking sites

Cyberpsychology, behavior and social networking, 2014-03, Vol.17 (3), p.160

2014

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The effect of structural alignment on choice-process satisfaction and preference formation: The moderating role of self-construal

Journal of business research, 2016-08, Vol.69 (8), p.2747-2755

2016

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Decreasing advertising interference: The impact of comparable differences on consumer memory in competitive advertising environments

Psychology & marketing, 2007-11, Vol.24 (11), p.919-945

2007

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The influence of self-concept on ad effectiveness: Interaction between self-concept and construal levels on effectiveness of advertising

Journal of marketing communications, 2018-10, Vol.24 (7), p.734-745

2018

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A Content Analysis of Compatible Fit among Message Elements in Philanthropy Ads

Journal of promotion management, 2018-11, Vol.24 (6), p.820-844

2018

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An Investigation of the Interplay Between Regulatory Fit and Image-Message Congruence in Fundraising Messages

Journal of current issues and research in advertising, 2019-01, Vol.40 (1), p.105-122

2019

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Consumer Response to Ads in Social Network Sites: An Exploration into the Role of Ad Location and Path

Journal of current issues and research in advertising, 2016-01, Vol.37 (1), p.1-14

2016

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Changing the stakes: A content analysis of Internet gambling advertising in TV poker programs between 2006 and 2010

Journal of business research, 2013-09, Vol.66 (9), p.1644-1650

2013

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Communicating corporate social responsibility: How fit, specificity, and cognitive fluency drive consumer skepticism and response

The stages‐of‐change approach for prosocial behavior: Message tailoring to encourage blood donation

The effect of information overload on consumer choice quality in an on-line environment

Does patriotism work in persuasion across countries? Consumer response to ads with a patriotic theme in South Korea and the U.S

Exploring the Role of Culture in Advertising: Resolving Persistent Issues and Responding to Changes

The construction of gender and creativity in advertising creative departments

Doing good while playing: The impact of prosocial advergames on consumer response

LESSONS FROM THE RICH AND FAMOUS: A Cross-Cultural Comparison of Celebrity Endorsement in Advertising

The effects of country-of-origin fit on cross-border brand alliances

Connecting with global consumers through corporate social responsibility initiatives: A cross-cultural investigation of congruence effects of attribution and communication styles

The impact of product knowledge on consumer product memory and evaluation in the competitive ad context: The item-specific-relational perspective

Why Do We Indulge? Exploring Motivations for Binge Watching

Country-of-Origin Effects on Consumer Product Evaluation and Purchase Intention: The Role of Objective Versus Subjective Knowledge

Does company size matter in corporate social responsibility? An examination of the impact of company size and cause proximity fit on consumer response

Calling It Out: The Impact of National Identity on Consumer Response to Ads With a Patriotic Theme

Country-of-origin fit's effect on consumer product evaluation in cross-border strategic brand alliance

Advertising in Asia: Theories and Implications for Practice

Networking for philanthropy: increasing volunteer behavior via social networking sites

The effect of structural alignment on choice-process satisfaction and preference formation: The moderating role of self-construal

Decreasing advertising interference: The impact of comparable differences on consumer memory in competitive advertising environments

The influence of self-concept on ad effectiveness: Interaction between self-concept and construal levels on effectiveness of advertising

A Content Analysis of Compatible Fit among Message Elements in Philanthropy Ads

An Investigation of the Interplay Between Regulatory Fit and Image-Message Congruence in Fundraising Messages

Consumer Response to Ads in Social Network Sites: An Exploration into the Role of Ad Location and Path

Changing the stakes: A content analysis of Internet gambling advertising in TV poker programs between 2006 and 2010

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