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Marketing Systems – Looking Backward, Sizing up and Thinking Ahead

Journal of macromarketing, 2019-06, Vol.39 (2), p.208-224

Layton, Roger

2019

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Formation, Growth, and Adaptive Change in Marketing Systems

Journal of macromarketing, 2015-09, Vol.35 (3), p.302-319

Layton, Roger A.

2015

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Path Dependency in Marketing Systems: Where History Matters and the Future Casts a Shadow

Journal of macromarketing, 2018-12, Vol.38 (4), p.400-414

2018

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Getting Things Right; Diagnose and Design in The Evolution of Community Provisioning Systems

Journal of macromarketing, 2024-06, Vol.44 (2), p.356-370

2024

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Towards a theory of marketing systems

European journal of marketing, 2011-01, Vol.45 (1/2), p.259-276

Layton, Roger A

2011

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Marketing Systems—A Core Macromarketing Concept

Journal of macromarketing, 2007-09, Vol.27 (3), p.227-242

Layton, Roger A.

2007

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Can Macromarketing Learn from 40,000 Years of History?

Journal of macromarketing, 2017-09, Vol.37 (3), p.334-335

Layton, Roger

2017

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On Economic Growth, Marketing Systems, and the Quality of Life

Journal of macromarketing, 2009-12, Vol.29 (4), p.349-362

Layton, Roger A.

2009

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The Next Normal for Marketing — The Dynamics of a Pandemic, Provisioning Systems, and the Changing Patterns of Daily Life

Australasian marketing journal, 2021-02, Vol.29 (1), p.4-14

2021

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Systems-thinking social marketing: conceptual extensions and empirical investigations

Journal of marketing management, 2016-07, Vol.32 (11-12), p.1123-1144

2016

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There could be more to marketing than you might have thought! An invited paper, by Professor Roger Layton

Australasian marketing journal, 2016-02, Vol.24 (1), p.2-7

Layton, Roger Alexander

2016

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Marketing, marketing systems, and the framing of marketing history

Journal of historical research in marketing, 2015-11, Vol.7 (4), p.549-572

Layton, Roger

2015

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Reframing marketing as a social science: A look back at the Special Session in Dublin

Australasian marketing journal, 2016-08, Vol.24 (3), p.241-243

Layton, Roger

2016

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My search for meaning in marketing

Journal of historical research in marketing, 2017-01, Vol.9 (3), p.217-243

Layton, Roger

2017

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Macromarketing: Past, Present, and Possible Future

Journal of macromarketing, 2006-12, Vol.26 (2), p.193-213

2006

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Diversity in Marketing System Assortments

Journal of macromarketing, 2015-09, Vol.35 (3), p.320-333

2015

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The Search for a Dominant Logic: A Macromarketing Perspective

Journal of macromarketing, 2008-09, Vol.28 (3), p.215-227

Layton, Roger A.

2008

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Marketing – As it once was, and, perhaps, might one day be

Australasian marketing journal, 2012-08, Vol.20 (3), p.207-210

Layton, Roger

2012

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Marketing: is management all that there is?

Journal of historical research in marketing, 2011-01, Vol.3 (2), p.194-213

Layton, Roger A.

2011

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Understanding managers' marketing strategy choice in a collaborative competition industry

European business review, 2011-01, Vol.23 (5), p.477-501

2011

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Path Dependency in Marketing Systems

Journal of macromarketing, 2018-12, Vol.38 (4), p.400-414

2018

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Remembering Don Dixon

Journal of historical research in marketing, 2011-02, Vol.3 (1), p.108-110

2011

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When the Commons call “Enough”, Does Marketing Have an Answer?

Journal of macromarketing, 2017-09, Vol.37 (3), p.268-285

2017

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Why do some consumers shop in this pharmacy? A cross-check of vulnerable characteristics and store types

Journal of retailing and consumer services, 2016-05, Vol.30, p.116-130

2016

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Sustainable Development of Markets and Marketing Systems in a Globalized World

Journal of macromarketing, 2012-03, Vol.32 (1), p.155-155

2012

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Marketing Systems – Looking Backward, Sizing up and Thinking Ahead

Formation, Growth, and Adaptive Change in Marketing Systems

Path Dependency in Marketing Systems: Where History Matters and the Future Casts a Shadow

Getting Things Right; Diagnose and Design in The Evolution of Community Provisioning Systems

Towards a theory of marketing systems

Marketing Systems—A Core Macromarketing Concept

Can Macromarketing Learn from 40,000 Years of History?

On Economic Growth, Marketing Systems, and the Quality of Life

The Next Normal for Marketing — The Dynamics of a Pandemic, Provisioning Systems, and the Changing Patterns of Daily Life

Systems-thinking social marketing: conceptual extensions and empirical investigations

There could be more to marketing than you might have thought! An invited paper, by Professor Roger Layton

Marketing, marketing systems, and the framing of marketing history

Reframing marketing as a social science: A look back at the Special Session in Dublin

My search for meaning in marketing

Macromarketing: Past, Present, and Possible Future

Diversity in Marketing System Assortments

The Search for a Dominant Logic: A Macromarketing Perspective

Marketing – As it once was, and, perhaps, might one day be

Marketing: is management all that there is?

Understanding managers' marketing strategy choice in a collaborative competition industry

Path Dependency in Marketing Systems

Remembering Don Dixon

When the Commons call “Enough”, Does Marketing Have an Answer?

Why do some consumers shop in this pharmacy? A cross-check of vulnerable characteristics and store types

Sustainable Development of Markets and Marketing Systems in a Globalized World

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