UB Paderborn / Katalog / Suche / in CDI

Sortiert nach

Einfacher Volltextzugriff von (fast) überall

Installieren Sie die LibKey Nomad-Browsererweiterung und erhalten Sie von vielen Webseiten einfachen Zugriff auf lizenzierte Volltexte oder Open Access Publikationen. Mehr erfahren...

Impulse buying: the role of affect, social influence, and subjective wellbeing

The Journal of consumer marketing, 2008-01, Vol.25 (1), p.23-33

2008

Volltextzugriff (PDF)

Tobacco point-of-purchase promotion: examining tobacco industry documents

Tobacco control, 2006-10, Vol.15 (5), p.377-384

2006

Volltextzugriff (PDF)

Consumer evaluation of vertical brand extensions and core brands

Journal of business research, 2001-06, Vol.52 (3), p.211-222

2001

Volltextzugriff (PDF)

IF THE NOISE COMING FROM NEXT DOOR WERE LOUD MUSIC, YOU'D DO SOMETHING ABOUT IT: Using Mass Media Campaigns Encouraging Bystander Intervention to Stop Partner Violence

Journal of advertising, 2010-12, Vol.39 (4), p.69-82

2010

Volltextzugriff (PDF)

“Don't Suffer in Silence” — Applying the Integrated Model for Social Marketers to Campaigns Targeting Victims of Domestic Violence

Social marketing quarterly, 2010-03, Vol.16 (1), p.97-129

2010

Volltextzugriff (PDF)

Applying the Extended Parallel Process Model to Workplace Safety Messages

Health communication, 2013-01, Vol.28 (1), p.29-39

2013

Volltextzugriff (PDF)

Social marketing campaigns aimed at preventing drunk driving: A review and recommendations

International marketing review, 2009-05, Vol.26 (3), p.292-311

2009

Volltextzugriff (PDF)

Campaigns Targeting Perpetrators of Intimate Partner Violence

Trauma, violence & abuse, 2011-10, Vol.12 (4), p.183-197

2011

Volltextzugriff (PDF)

Effect of perceived brand origin associations on consumer perceptions of quality

The journal of product & brand management, 2003-11, Vol.12 (6), p.394-407

2003

Volltextzugriff (PDF)

Music-brand congruency in high-and low-cognition radio advertising

International journal of advertising, 2008-01, Vol.27 (4), p.549

2008

Volltextzugriff (PDF)

Values and collective self-esteem as predictors of consumer susceptibility to interpersonal influence among university students

International marketing review, 2005-02, Vol.22 (1), p.7-33

2005

Volltextzugriff (PDF)

Interaction effects and combinatorial rules governing Protection Motivation Theory variables: a new model

Marketing theory, 2007-09, Vol.7 (3), p.249-270

2007

Volltextzugriff (PDF)

Alcohol consumption among young consumers: a review and recommendations

Young consumers, 2008-11, Vol.9 (4), p.282-296

2008

Volltextzugriff (PDF)

Preventing Fetal Alcohol Spectrum Disorders: The Role of Protection Motivation Theory

Health marketing quarterly, 2010-01, Vol.27 (1), p.66-85

2010

Volltextzugriff (PDF)

Understanding Health Behavior: An Integrated Model for Social Marketers

Social marketing quarterly, 2008-06, Vol.14 (2), p.2-32

2008

Volltextzugriff (PDF)

Keeping the point-of-sale environment at the forefront

American journal of public health (1971), 2008-01, Vol.98 (1), p.5-6

2008

Volltextzugriff (PDF)

Message Content in Canadian Automotive Advertising: A Role for Regulation?

Canadian public policy, 2010-04, Vol.36 (S), p.S49-S67

2010

Volltextzugriff (PDF)

Tobacco Warning Labels and the Protection Motivation Model: Implications for Canadian Tobacco Control Policy

Canadian public policy, 2007-12, Vol.33 (4), p.477-486

2007

Volltextzugriff (PDF)

Responding to the global tobacco industry: Canada and the Framework Convention on Tobacco Control

Canadian public administration, 2007-03, Vol.50 (1), p.100-118

2007

Volltextzugriff (PDF)

Ads That Attack the Tobacco Industry: A Review and Recommendations

Journal of nonprofit & public sector marketing, 2004-11, Vol.12 (2), p.51-71

Lavack, Anne M.

2004

Volltextzugriff (PDF)

Social marketing campaigns aimed at preventing and controlling obesity: A review and recommendations

International review on public and nonprofit marketing, 2007-12, Vol.4 (1-2), p.9-30

2007

Volltextzugriff (PDF)

Music-brand congruency in highand low-cognition radio advertising

International journal of advertising, 2008-01, Vol.27 (4), p.549-568

2008

Volltextzugriff (PDF)

Enhancing occupational health and safety in young workers: the role of social marketing

International journal of nonprofit and voluntary sector marketing, 2008-08, Vol.13 (3), p.193-204

2008

Volltextzugriff (PDF)

Marketing communications and protection motivation theory: Examining consumer decision-making

International review on public and nonprofit marketing, 2006-12, Vol.3 (2), p.9-24

2006

Volltextzugriff (PDF)

Smokers and beer drinkers: values and consumer susceptibility to interpersonal influence

The Journal of consumer marketing, 1999-12, Vol.16 (6), p.536-557

1999

Volltextzugriff (PDF)

1 – 25 von 52

Suche als RSS-Feed

Suchergebnisse filtern

Filter anzeigen

Nur zeigen

Geprüft (Peer-Review)
(47)
Mit Volltextzugriff
(51)

Publikationsform

Sprache

Englisch
(52)

Erscheinungsjahr

n.n

Thema

15 weitere anzeigen...

Weniger anzeigen...

Menü

Weitere Dienste

Einstellungen

Impulse buying: the role of affect, social influence, and subjective wellbeing

Tobacco point-of-purchase promotion: examining tobacco industry documents

Consumer evaluation of vertical brand extensions and core brands

IF THE NOISE COMING FROM NEXT DOOR WERE LOUD MUSIC, YOU'D DO SOMETHING ABOUT IT: Using Mass Media Campaigns Encouraging Bystander Intervention to Stop Partner Violence

“Don't Suffer in Silence” — Applying the Integrated Model for Social Marketers to Campaigns Targeting Victims of Domestic Violence

Applying the Extended Parallel Process Model to Workplace Safety Messages

Social marketing campaigns aimed at preventing drunk driving: A review and recommendations

Campaigns Targeting Perpetrators of Intimate Partner Violence

Effect of perceived brand origin associations on consumer perceptions of quality

Music-brand congruency in high-and low-cognition radio advertising

Values and collective self-esteem as predictors of consumer susceptibility to interpersonal influence among university students

Interaction effects and combinatorial rules governing Protection Motivation Theory variables: a new model

Alcohol consumption among young consumers: a review and recommendations

Preventing Fetal Alcohol Spectrum Disorders: The Role of Protection Motivation Theory

Understanding Health Behavior: An Integrated Model for Social Marketers

Keeping the point-of-sale environment at the forefront

Message Content in Canadian Automotive Advertising: A Role for Regulation?

Tobacco Warning Labels and the Protection Motivation Model: Implications for Canadian Tobacco Control Policy

Responding to the global tobacco industry: Canada and the Framework Convention on Tobacco Control

Ads That Attack the Tobacco Industry: A Review and Recommendations

Social marketing campaigns aimed at preventing and controlling obesity: A review and recommendations

Music-brand congruency in highand low-cognition radio advertising

Enhancing occupational health and safety in young workers: the role of social marketing

Marketing communications and protection motivation theory: Examining consumer decision-making

Smokers and beer drinkers: values and consumer susceptibility to interpersonal influence

Suchergebnisse filtern