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Fostering Consumer–Brand Relationships in Social Media Environments: The Role of Parasocial Interaction

Journal of interactive marketing, 2014-05, Vol.28 (2), p.134-148

Labrecque, Lauren I.

2014

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Color research in marketing: Theoretical and technical considerations for conducting rigorous and impactful color research

Psychology & marketing, 2020-07, Vol.37 (7), p.855-863

Labrecque, Lauren I.

2020

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Exciting red and competent blue: the importance of color in marketing

Journal of the Academy of Marketing Science, 2012-09, Vol.40 (5), p.711-727

2012

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The Marketers' Prismatic Palette: A Review of Color Research and Future Directions

Psychology & marketing, 2013-02, Vol.30 (2), p.187-202

2013

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Online Personal Branding: Processes, Challenges, and Implications

Journal of interactive marketing, 2011-02, Vol.25 (1), p.37-50

2011

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Like, Comment, or Share? Self-presentation vs. brand relationships as drivers of social media engagement choices

Marketing letters, 2020-09, Vol.31 (2/3), p.279-298

2020

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The impact of pronoun choices on consumer engagement actions: Exploring top global brands' social media communications

Psychology & marketing, 2020-06, Vol.37 (6), p.796-814

2020

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Stimulating the senses: An introduction to part two of the special issue on sensory marketing

Psychology & marketing, 2020-08, Vol.37 (8), p.1013-1018

Labrecque, Lauren I.

2020

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When data security goes wrong: Examining the impact of stress, social contract violation, and data type on consumer coping responses following a data breach

Journal of business research, 2021-10, Vol.135, p.559-571

2021

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Celebrities As Brand Shields: The Role of Parasocial Relationships in Dampening Negative Consequences from Brand Transgressions

Journal of advertising, 2023-05, Vol.52 (3), p.387-405

2023

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Celebrity endorsement in social media contexts: understanding the role of parasocial interactions and the need to belong

The Journal of consumer marketing, 2020-10, Vol.37 (7), p.895-908

2020

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The Design Communication Assessment Scale (DCAS): Assessing and Adjusting the Effectiveness of Product Design Communications

Journal of marketing research, 2024-02, Vol.61 (1), p.27-48

2024

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Making Choices While Smelling, Tasting, and Listening: The Role of Sensory (Dis)similarity When Sequentially Sampling Products

Journal of marketing, 2014-01, Vol.78 (1), p.112-126

2014

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Consumer Power: Evolution in the Digital Age

Journal of interactive marketing, 2013-11, Vol.27 (4), p.257-269

2013

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Value Creation (vs Value Destruction) as an Unintended Consequence of Negative Comments on [Innocuous] Brand Social Media Posts

Journal of interactive marketing, 2022-02, Vol.57 (1), p.115-140

2022

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The Assimilative and Contrastive Effects of Word-of-Mouth Volume: An Experimental Examination of Online Consumer Ratings

Journal of retailing, 2011-03, Vol.87 (1), p.111-126

2011

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“Digital buddies”: parasocial interactions in social media

Journal of research in interactive marketing, 2016-01, Vol.10 (4), p.305-320

2016

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Are data breaches the new norm? Exploring data breach trends, consumer sentiment, and responses to security invasions

The Journal of consumer affairs, 2023-07, Vol.57 (3), p.1089-1119

2023

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Small sounds, big impact: sonic logos and their effect on consumer attitudes, emotions, brands and advertising placement

The journal of product & brand management, 2022-08, Vol.31 (7), p.1091-1103

2022

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Addressing Online Behavioral Advertising and Privacy Implications: A Comparison of Passive Versus Active Learning Approaches

Journal of marketing education, 2021-04, Vol.43 (1), p.43-58

2021

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The impact of the amount of available information on decision delay: The role of common features

Marketing letters, 2011-11, Vol.22 (4), p.405-421

2011

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Toward an Understanding of the Online Consumer's Risky Behavior and Protection Practices

The Journal of consumer affairs, 2009-09, Vol.43 (3), p.449-473

2009

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To be or not to be different: Exploration of norms and benefits of color differentiation in the marketplace

Marketing letters, 2013-06, Vol.24 (2), p.165-176

2013

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Graves, gifts, and the bereaved consumer: a restorative perspective of gift exchange

Consumption, markets and culture, 2017-09, Vol.20 (5), p.423-455

2017

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The Design Communication Assessment Scale (DCAS): Assessing and Adjusting the Effectiveness of Product Design Communications

Advances in Consumer Research, 2022, Vol.50, p.195-195

2022

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Fostering Consumer–Brand Relationships in Social Media Environments: The Role of Parasocial Interaction

Color research in marketing: Theoretical and technical considerations for conducting rigorous and impactful color research

Exciting red and competent blue: the importance of color in marketing

The Marketers' Prismatic Palette: A Review of Color Research and Future Directions

Online Personal Branding: Processes, Challenges, and Implications

Like, Comment, or Share? Self-presentation vs. brand relationships as drivers of social media engagement choices

The impact of pronoun choices on consumer engagement actions: Exploring top global brands' social media communications

Stimulating the senses: An introduction to part two of the special issue on sensory marketing

When data security goes wrong: Examining the impact of stress, social contract violation, and data type on consumer coping responses following a data breach

Celebrities As Brand Shields: The Role of Parasocial Relationships in Dampening Negative Consequences from Brand Transgressions

Celebrity endorsement in social media contexts: understanding the role of parasocial interactions and the need to belong

The Design Communication Assessment Scale (DCAS): Assessing and Adjusting the Effectiveness of Product Design Communications

Making Choices While Smelling, Tasting, and Listening: The Role of Sensory (Dis)similarity When Sequentially Sampling Products

Consumer Power: Evolution in the Digital Age

Value Creation (vs Value Destruction) as an Unintended Consequence of Negative Comments on [Innocuous] Brand Social Media Posts

The Assimilative and Contrastive Effects of Word-of-Mouth Volume: An Experimental Examination of Online Consumer Ratings

“Digital buddies”: parasocial interactions in social media

Are data breaches the new norm? Exploring data breach trends, consumer sentiment, and responses to security invasions

Small sounds, big impact: sonic logos and their effect on consumer attitudes, emotions, brands and advertising placement

Addressing Online Behavioral Advertising and Privacy Implications: A Comparison of Passive Versus Active Learning Approaches

The impact of the amount of available information on decision delay: The role of common features

Toward an Understanding of the Online Consumer's Risky Behavior and Protection Practices

To be or not to be different: Exploration of norms and benefits of color differentiation in the marketplace

Graves, gifts, and the bereaved consumer: a restorative perspective of gift exchange

The Design Communication Assessment Scale (DCAS): Assessing and Adjusting the Effectiveness of Product Design Communications

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