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The impact of consumer Internet experience on channel preference and usage intentions across the different stages of the buying process

Journal of interactive marketing, 2007, Vol.21 (2), p.26-41

2007

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Contract Length Determination in the B2B Service Industry: Role of Economic Factors, Business Relationship, and Learning

Journal of service research : JSR, 2022-08, Vol.25 (3), p.422-439

2022

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Optimal Dynamic Advertising Policy for New Products

Management science, 2006-12, Vol.52 (12), p.1957-1969

2006

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Series of successive B2B contracts: impact on contract length and rental rate

The Journal of business & industrial marketing, 2019-10, Vol.34 (7), p.1570-1579

2019

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Multinational Diffusion Models: An Alternative Framework

Marketing science (Providence, R.I.), 2002-08, Vol.21 (3), p.318-330

2002

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Evolutionary Estimation of Macro-Level Diffusion Models Using Genetic Algorithms: An Alternative to Nonlinear Least Squares

Marketing science (Providence, R.I.), 2004-07, Vol.23 (3), p.451-464

2004

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Impact of a Late Entrant on the Diffusion of a New Product/Service

Journal of marketing research, 2000-05, Vol.37 (2), p.269-278

2000

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Why the Bass Model Fits without Decision Variables

Marketing science (Providence, R.I.), 1994-07, Vol.13 (3), p.203-223

1994

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To retain? To upgrade? The effects of direct mail on regular donation behavior

International journal of research in marketing, 2015-03, Vol.32 (1), p.48-63

2015

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Customer Loyalty Programs : Are They Profitable?

Management science, 2008-06, Vol.54 (6), p.1205-1211

2008

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Peak sales time prediction in new product sales: Can a product manager rely on it?

Journal of business research, 2023-10, Vol.165, p.114054, Article 114054

2023

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Modeling the demand and supply in a new B2B-upstream market using a knowledge updating process

International journal of forecasting, 2011-10, Vol.27 (4), p.1160-1177

2011

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The multiple roles of interpersonal communication in new product growth

International journal of research in marketing, 2012-09, Vol.29 (3), p.292-305

2012

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Guaranteed profit margins: A demonstration of retailer power

International journal of research in marketing, 1997-02, Vol.14 (1), p.35-56

1997

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Optimal Pricing Strategy for New Products

Management science, 1999-12, Vol.45 (12), p.1650-1663

1999

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Government-Created e-Bazaars: Assessment of an Indian Experiment

SSRN Electronic Journal

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Research Note--Customer Loyalty Programs: Are They Profitable?

Management science, 2008-06, Vol.54 (6), p.1205-1211

2008

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To Push for Stardom or Not: A Rookie's Dilemma in the Tamil Movie Industry

IIMB management review, 2010-09, Vol.22 (3), p.62-62

2010

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To push for stardom or not: A rookie’s dilemma in the Tamil movie industry

IIMB management review, 2010-09, Vol.22 (3), p.80-92

2010

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Research Note: Optimal Dynamic Advertising Policy for New Products

Management science, 2006-12, Vol.52 (12), p.1957-1969

2006

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Double Couponing and Retail Pricing in a Couponed Product Category

Journal of marketing research, 1995-11, Vol.32 (4), p.419-432

1995

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Research Note: Multinational Diffusion Models: An Alternative Framework

Marketing science (Providence, R.I.), 2002-07, Vol.21 (3), p.318

2002

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A Flexible Class of Purchase Incidence Models

SSRN Electronic Journal

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Double Couponing and Retail Pricing in a Couponed Product Category

Journal of marketing research, 1995-11, Vol.32 (4), p.419

1995

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The impact of consumer Internet experience on channel preference and usage intentions across the different stages of the buying process

Contract Length Determination in the B2B Service Industry: Role of Economic Factors, Business Relationship, and Learning

Optimal Dynamic Advertising Policy for New Products

Series of successive B2B contracts: impact on contract length and rental rate

Multinational Diffusion Models: An Alternative Framework

Evolutionary Estimation of Macro-Level Diffusion Models Using Genetic Algorithms: An Alternative to Nonlinear Least Squares

Impact of a Late Entrant on the Diffusion of a New Product/Service

Why the Bass Model Fits without Decision Variables

To retain? To upgrade? The effects of direct mail on regular donation behavior

Customer Loyalty Programs : Are They Profitable?

Peak sales time prediction in new product sales: Can a product manager rely on it?

Modeling the demand and supply in a new B2B-upstream market using a knowledge updating process

The multiple roles of interpersonal communication in new product growth

Guaranteed profit margins: A demonstration of retailer power

Optimal Pricing Strategy for New Products

Government-Created e-Bazaars: Assessment of an Indian Experiment

Research Note--Customer Loyalty Programs: Are They Profitable?

To Push for Stardom or Not: A Rookie's Dilemma in the Tamil Movie Industry

To push for stardom or not: A rookie’s dilemma in the Tamil movie industry

Research Note: Optimal Dynamic Advertising Policy for New Products

Double Couponing and Retail Pricing in a Couponed Product Category

Research Note: Multinational Diffusion Models: An Alternative Framework

A Flexible Class of Purchase Incidence Models

Double Couponing and Retail Pricing in a Couponed Product Category

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