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Lateral Exchange Markets: How Social Platforms Operate in a Networked Economy

Journal of marketing, 2018-01, Vol.82 (1), p.20-36

2018

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Netnography Unlimited: Understanding Technoculture Using Qualitative Social Media Research

1st edition, 2021

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Technology/Ideology: How Ideological Fields Influence Consumers’ Technology Narratives

The Journal of consumer research, 2008-04, Vol.34 (6), p.865-881

2008

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The Field behind the Screen: Using Netnography for Marketing Research in Online Communities

Journal of marketing research, 2002-02, Vol.39 (1), p.61-72

Kozinets, Robert V.

2002

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Adversaries of Consumption: Consumer Movements, Activism, and Ideology

The Journal of consumer research, 2004-12, Vol.31 (3), p.691-704

2004

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Immersive netnography: a novel method for service experience research in virtual reality, augmented reality and metaverse contexts

Journal of service management, 2023-01, Vol.34 (1), p.100-125

Kozinets, Robert V.

2023

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Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning

Journal of marketing, 2003-07, Vol.67 (3), p.19-33

2003

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E-tribalized marketing?: the strategic implications of virtual communities of consumption

European management journal, 1999-06, Vol.17 (3), p.252-264

Kozinets, Robert V

1999

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How Do Platforms Empower Consumers? Insights from the Affordances and Constraints of Reclame Aqui

The Journal of consumer research, 2021-10, Vol.48 (3), p.428-455

2021

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Courtesy Stigma Management: Social Identity Work among China’s “Leftover Women”

The Journal of consumer research, 2022-08, Vol.49 (2), p.312-335

2022

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YouTube utopianism: Social media profanation and the clicktivism of capitalist critique

Journal of business research, 2019-05, Vol.98, p.65-81

Kozinets, Robert V.

2019

Volltextzugriff (PDF)

Commentary: Artificial Intelligence: The Marketer’s Dilemma

Journal of marketing, 2021-01, Vol.85 (1), p.156-159

2021

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Amazonian Forests and Trees: Multiplicity and Objectivity in Studies of Online Consumer-Generated Ratings and Reviews, A Commentary on de Langhe, Fernbach, and Lichtenstein

The Journal of consumer research, 2016-04, Vol.42 (6), p.834-839

KOZINETS, ROBERT V.

2016

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Algorithmic branding through platform assemblages: core conceptions and research directions for a new era of marketing and service management

Journal of service management, 2022-04, Vol.33 (3), p.437-452

Kozinets, Robert V

2022

Volltextzugriff (PDF)

Reprint: YouTube utopianism: Social media profanation and the clicktivism of capitalist critique

Journal of business research, 2021-07, Vol.131, p.349-365

Kozinets, Robert V.

2021

Volltextzugriff (PDF)

Why we need utopia now, and how to use it

Journal of business research, 2021-07, Vol.131, p.366-369

Kozinets, Robert V.

2021

Volltextzugriff (PDF)

Consumer movements, brand activism, and the participatory politics of media: A conversation

Journal of consumer culture, 2022-02, Vol.22 (1), p.264-282

2022

Volltextzugriff (PDF)

Ludic Agency and Retail Spectacle

The Journal of consumer research, 2004-12, Vol.31 (3), p.658-672

2004

Volltextzugriff (PDF)

Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities

Journal of marketing, 2010-03, Vol.74 (2), p.71-89

2010

Volltextzugriff (PDF)

Creating Boundary-Breaking, Marketing-Relevant Consumer Research

Journal of marketing, 2020-03, Vol.84 (2), p.1-23

2020

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Everyday activism: an AI-assisted netnography of a digital consumer movement

Journal of marketing management, 2024-02, Vol.40 (3-4), p.347-370

2024

Volltextzugriff (PDF)

Netnography and design thinking: development and illustration in the vegan food industry

European journal of marketing, 2021-09, Vol.55 (9), p.2491-2514

2021

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Gift Giving in Enduring Dyadic Relationships: The Micropolitics of Mother–Daughter Gift Exchange

The Journal of consumer research, 2024-01

2024

Volltextzugriff (PDF)

Consuming Technocultures: An Extended JCR Curation

The Journal of consumer research, 2019-10, Vol.46 (3), p.620-627

2019

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Enchantment and perpetual desire: Theorizing disenchanted enchantment and technology adoption

Marketing theory, 2021-03, Vol.21 (1), p.25-52

2021

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Lateral Exchange Markets: How Social Platforms Operate in a Networked Economy

Netnography Unlimited: Understanding Technoculture Using Qualitative Social Media Research

Technology/Ideology: How Ideological Fields Influence Consumers’ Technology Narratives

The Field behind the Screen: Using Netnography for Marketing Research in Online Communities

Adversaries of Consumption: Consumer Movements, Activism, and Ideology

Immersive netnography: a novel method for service experience research in virtual reality, augmented reality and metaverse contexts

Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning

E-tribalized marketing?: the strategic implications of virtual communities of consumption

How Do Platforms Empower Consumers? Insights from the Affordances and Constraints of Reclame Aqui

Courtesy Stigma Management: Social Identity Work among China’s “Leftover Women”

YouTube utopianism: Social media profanation and the clicktivism of capitalist critique

Commentary: Artificial Intelligence: The Marketer’s Dilemma

Amazonian Forests and Trees: Multiplicity and Objectivity in Studies of Online Consumer-Generated Ratings and Reviews, A Commentary on de Langhe, Fernbach, and Lichtenstein

Algorithmic branding through platform assemblages: core conceptions and research directions for a new era of marketing and service management

Reprint: YouTube utopianism: Social media profanation and the clicktivism of capitalist critique

Why we need utopia now, and how to use it

Consumer movements, brand activism, and the participatory politics of media: A conversation

Ludic Agency and Retail Spectacle

Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities

Creating Boundary-Breaking, Marketing-Relevant Consumer Research

Everyday activism: an AI-assisted netnography of a digital consumer movement

Netnography and design thinking: development and illustration in the vegan food industry

Gift Giving in Enduring Dyadic Relationships: The Micropolitics of Mother–Daughter Gift Exchange

Consuming Technocultures: An Extended JCR Curation

Enchantment and perpetual desire: Theorizing disenchanted enchantment and technology adoption

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