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Uncertainty marketing tactics: An overview and a unifying framework

Journal of the Academy of Marketing Science, 2024, Vol.52 (1), p.1-22

2024

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Correction to: Uncertainty marketing tactics: An overview and a unifying framework

Journal of the Academy of Marketing Science, 2024, Vol.52 (1), p.23-23

2024

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Time to pay attention to attention: using attention-based process traces to better understand consumer decision-making

Marketing letters, 2020-12, Vol.31 (4), p.381-392

2020

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Will he buy a surprise? Gender differences in the purchase of surprise offerings

Journal of retailing, 2022-12, Vol.98 (4), p.667-684

2022

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Should it be my party? Consumer roles in joint experiences

Marketing letters, 2024-01

2024

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Consumers' response to promotional gifts: The role of gender, transactional value, and reciprocity

Psychology & marketing, 2021-01, Vol.38 (1), p.196-211

2021

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Let's speculate about it: When and why consumers want to discuss mystery products

Journal of consumer psychology, 2024-07, Vol.34 (3), p.492-501

2024

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Come Sail Away With(Out) Me: When Asymmetrical Decisional Control Makes Group Experiences Unappealing

Advances in Consumer Research, 2019, Vol.47, p.705-706

2019

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It's Your Experience: Investigating the Effect of Asymmetric Resource Investments on the Enjoyment of Group Consumption Experiences

Advances in Consumer Research, 2017, Vol.45, p.718-719

2017

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Surprise Her But Not Him: Gender Differences in The Valuation And Choice of Positive Surprises

Advances in Consumer Research, 2015, Vol.43, p.596-596

2015

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Let It Go? How Agency and Power Impact the Consumption of Uncertain Products and Group Experiences

Kovacheva, Aleksandra P

2017

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Whose Experience Is It, Anyway? Psychological Ownership and Enjoyment of Shared Experiences

Psychological Ownership and Consumer Behavior, 2018, p.195-210

2018

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DIFFERENCES BETWEEN AMERICAN SIGN LANGUAGE (ASL) AND BRITISH SIGN LANGUAGE (BSL)

Journal of special education and rehabilitation, 2008-06, Vol.9 (1-2), p.41-54

2008

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Uncertainty marketing tactics: An overview and a unifying framework

Correction to: Uncertainty marketing tactics: An overview and a unifying framework

Time to pay attention to attention: using attention-based process traces to better understand consumer decision-making

Will he buy a surprise? Gender differences in the purchase of surprise offerings

Should it be my party? Consumer roles in joint experiences

Consumers' response to promotional gifts: The role of gender, transactional value, and reciprocity

Let's speculate about it: When and why consumers want to discuss mystery products

Come Sail Away With(Out) Me: When Asymmetrical Decisional Control Makes Group Experiences Unappealing

It's Your Experience: Investigating the Effect of Asymmetric Resource Investments on the Enjoyment of Group Consumption Experiences

Surprise Her But Not Him: Gender Differences in The Valuation And Choice of Positive Surprises

Let It Go? How Agency and Power Impact the Consumption of Uncertain Products and Group Experiences

Whose Experience Is It, Anyway? Psychological Ownership and Enjoyment of Shared Experiences

DIFFERENCES BETWEEN AMERICAN SIGN LANGUAGE (ASL) AND BRITISH SIGN LANGUAGE (BSL)

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