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The Reality of Virtuality: Harness the Power of Virtual Reality to Connect with Consumers

1, 2023

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Processing fluency scale development for consumer research

International journal of market research, 2021-05, Vol.63 (3), p.353-367

2021

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The harmful effect of null hypothesis significance testing on marketing research: An example

Journal of business research, 2021-03, Vol.125, p.39-44

2021

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A Macromarketing Prescription for Covid-19: Solidarity and Care Ethics

Journal of macromarketing, 2021-06, Vol.41 (2), p.181-193

2021

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Disruptive Events and Associated Discontinuities: A Macromarketing Prescription

Journal of macromarketing, 2021-09, Vol.41 (3), p.441-448

2021

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Securing higher-quality data from self-administered questionnaires

International journal of market research, 2021-11, Vol.63 (6), p.685-692

2021

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Gain-probability diagrams in consumer research

International journal of market research, 2022-07, Vol.64 (4), p.470-483

2022

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Novel Approaches for Improving data Quality from Self-Administered Questionnaires

International journal of market research, 2019-09, Vol.61 (5), p.552-555

2019

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The influence of luxury brand personality on digital interaction evaluations: a focus on European and North American markets

International marketing review, 2024-04, Vol.41 (2), p.386-410

2024

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VR in customer-centered marketing: Purpose-driven design

Business horizons, 2023-03, Vol.66 (2), p.225-236

2023

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Can you smell the (virtual) roses? The influence of olfactory cues in virtual reality on immersion and positive brand responses

Journal of retailing, 2023-09, Vol.99 (3), p.385-399

2023

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The (im)precision of scholarly consumer behavior research

Journal of business research, 2020-06, Vol.114, p.93-101

2020

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Memories of tourism brands in virtual reality

Annals of tourism research, 2024-11, Vol.109, p.103824, Article 103824

2024

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True Consumer Autonomy: A Formalization and Implications

Journal of business ethics, 2023-03, Vol.183 (3), p.841-863

2023

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Using surveytainment to counter declining survey data quality

Journal of business research, 2019-02, Vol.95, p.211-219

2019

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Enhancing predictive power by unamalgamating multi-item scales

Psychological methods, 2023-07

2023

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Guest editorial

European journal of marketing, 2019-09, Vol.53 (8), p.1485-1503

2019

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Guest editorial

European journal of marketing, 2019-08, Vol.53 (8), p.1485-1503

2019

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Perfect social media image posts: symmetry and contrast influence consumer response

European journal of marketing, 2021-06, Vol.55 (6), p.1747-1779

2021

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Guest editorial: challenging the coloniality of raced markets

The Journal of consumer marketing, 2023-07, Vol.40 (5), p.549-557

2023

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Are structural equation models theories and does it matter?

Journal of global scholars of marketing science, 2023-04, Vol.33 (2), p.248-263

2023

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Less is more: Online consumer ratings' format affects purchase intentions and processing

Journal of consumer behaviour, 2017-09, Vol.16 (5), p.434-441

2017

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Simpler online ratings formats increase consumer trust

Journal of research in interactive marketing, 2017-01, Vol.11 (2), p.131-141

2017

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The Reality of Virtual Experiences: Semantic and Episodic Memory Formation in VR

Virtual Reality and Mixed Reality, 2022, Vol.13484, p.213-217

2022

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The role of processing fluency in consumer decision-making

Kostyk, Alena

2017

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The Reality of Virtuality: Harness the Power of Virtual Reality to Connect with Consumers

Processing fluency scale development for consumer research

The harmful effect of null hypothesis significance testing on marketing research: An example

A Macromarketing Prescription for Covid-19: Solidarity and Care Ethics

Disruptive Events and Associated Discontinuities: A Macromarketing Prescription

Securing higher-quality data from self-administered questionnaires

Gain-probability diagrams in consumer research

Novel Approaches for Improving data Quality from Self-Administered Questionnaires

The influence of luxury brand personality on digital interaction evaluations: a focus on European and North American markets

VR in customer-centered marketing: Purpose-driven design

Can you smell the (virtual) roses? The influence of olfactory cues in virtual reality on immersion and positive brand responses

The (im)precision of scholarly consumer behavior research

Memories of tourism brands in virtual reality

True Consumer Autonomy: A Formalization and Implications

Using surveytainment to counter declining survey data quality

Enhancing predictive power by unamalgamating multi-item scales

Guest editorial

Guest editorial

Perfect social media image posts: symmetry and contrast influence consumer response

Guest editorial: challenging the coloniality of raced markets

Are structural equation models theories and does it matter?

Less is more: Online consumer ratings' format affects purchase intentions and processing

Simpler online ratings formats increase consumer trust

The Reality of Virtual Experiences: Semantic and Episodic Memory Formation in VR

The role of processing fluency in consumer decision-making

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