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Message and media: the future of advertising research and practice in a digital environment

International journal of advertising, 2022-07, Vol.41 (5), p.827-849

2022

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How consumer heterogeneity muddles the international advertising debate

International journal of advertising, 2010-01, Vol.29 (2), p.221-244

2010

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A Meta-Analysis of When and How Advertising Creativity Works

Journal of marketing, 2020-11, Vol.84 (6), p.39-56

2020

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Why and how do creative thinking techniques work?: Trading off originality and appropriateness to make more creative advertising

Journal of the Academy of Marketing Science, 2009-09, Vol.37 (3), p.298-309

2009

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Future Directions for Advertising Creativity Research

Journal of advertising, 2019-01, Vol.48 (1), p.102-114

2019

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The Creative Search for an Insight in Account Planning: An Absorptive Capacity Approach

Journal of advertising, 2018-07, Vol.47 (3), p.237-254

2018

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Fear in Adland: How Client Risk Aversion and Agency Clientelism Limit the Development of Great Creative Campaigns

Journal of advertising, 2023-01, Vol.52 (1), p.57-74

2023

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Absorbing External Information: How Team-Level Cohesion and Friction Influence the Formulation of Creative Advertising

Journal of advertising, 2023-05, Vol.52 (3), p.330-348

2023

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Marketer Perceptions of Client-Agency Co-Creation: Exploring the Levels of Partnership Collaboration

Journal of advertising, 2021-07, Vol.50 (3), p.309-319

2021

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Are product design researchers and practitioners on the same page? The way professional product designers view creative design

The journal of product & brand management, 2022-06, Vol.31 (6), p.951-970

2022

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The linguistic servicescape: Speaking their language may not be enough

Journal of business research, 2017-03, Vol.72, p.147-157

2017

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Desperately Seeking Advertising Creativity: Engaging an Imaginative "3Ps" Research Agenda

Journal of advertising, 2008-12, Vol.37 (4), p.5-20

2008

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Creativity Awards: Great Expectations?

Creativity research journal, 2013-04, Vol.25 (2), p.163-171

2013

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When Bad Is Good: Do Good Relationships between Marketing Clients and Their Advertising Agencies Challenge Creativity?

Journal of advertising, 2022-07, Vol.51 (3), p.385-405

2022

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Can Personalization or Creativity Reduce Banner Blindness?: An Executive Functions Approach To Media and Creative Strategies

Journal of advertising research, 2022-09, Vol.62 (3), p.201-218

2022

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Do Marketing Clients Really Get the Advertising They Deserve? The Trade-Off Between Strategy and Originality in Australian and New Zealand Agencies

Journal of advertising, 2016-01, Vol.45 (1), p.147-155

2016

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Passion, Expertise, Politics, and Support

Journal of advertising, 2012-10, Vol.41 (3), p.5-18

2012

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I Love Creative Advertising: What It Is, When to Call for It, And How to Achieve It

Journal of advertising research, 2015-03, Vol.55 (1), p.5-8

Koslow, Scott

2015

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PASSION, EXPERTISE, POLITICS, AND SUPPORT: Creative Dynamics in Advertising Agencies

Journal of advertising, 2012-09, Vol.41 (3), p.5-17

2012

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Can the Truth Hurt? How Honest and Persuasive Advertising Can Unintentionally Lead to Increased Consumer Skepticism

The Journal of consumer affairs, 2000-12, Vol.34 (2), p.245-267

KOSLOW, SCOTT

2000

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How Rhetoric Theory Informs the Creative Advertising Development Process: Reconciling Differences Between Advertising Scholarship and Practice

Journal of advertising research, 2018-03, Vol.58 (1), p.111-128

2018

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Do Marketers Get The Advertising They Need or The Advertising They Deserve? Agency Views of How Clients Influence Creativity

Journal of advertising, 2006-10, Vol.35 (3), p.81-101

2006

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Who Needs Highly Creative Advertising?: How Brand Familiarity Moderates Creativity’s Influence on Attention, Affect, and Memory

Journal of advertising research, 2023-09, Vol.63 (3), p.236-252

2023

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Who Needs Highly Creative Advertising?

Journal of advertising research, 2023-09, Vol.63 (3), p.1

2023

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DESPERATELY SEEKING ADVERTISING CREATIVITY

Journal of advertising, 2008-12, Vol.37 (4), p.5-20

2008

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Message and media: the future of advertising research and practice in a digital environment

How consumer heterogeneity muddles the international advertising debate

A Meta-Analysis of When and How Advertising Creativity Works

Why and how do creative thinking techniques work?: Trading off originality and appropriateness to make more creative advertising

Future Directions for Advertising Creativity Research

The Creative Search for an Insight in Account Planning: An Absorptive Capacity Approach

Fear in Adland: How Client Risk Aversion and Agency Clientelism Limit the Development of Great Creative Campaigns

Absorbing External Information: How Team-Level Cohesion and Friction Influence the Formulation of Creative Advertising

Marketer Perceptions of Client-Agency Co-Creation: Exploring the Levels of Partnership Collaboration

Are product design researchers and practitioners on the same page? The way professional product designers view creative design

The linguistic servicescape: Speaking their language may not be enough

Desperately Seeking Advertising Creativity: Engaging an Imaginative "3Ps" Research Agenda

Creativity Awards: Great Expectations?

When Bad Is Good: Do Good Relationships between Marketing Clients and Their Advertising Agencies Challenge Creativity?

Can Personalization or Creativity Reduce Banner Blindness?: An Executive Functions Approach To Media and Creative Strategies

Do Marketing Clients Really Get the Advertising They Deserve? The Trade-Off Between Strategy and Originality in Australian and New Zealand Agencies

Passion, Expertise, Politics, and Support

I Love Creative Advertising: What It Is, When to Call for It, And How to Achieve It

PASSION, EXPERTISE, POLITICS, AND SUPPORT: Creative Dynamics in Advertising Agencies

Can the Truth Hurt? How Honest and Persuasive Advertising Can Unintentionally Lead to Increased Consumer Skepticism

How Rhetoric Theory Informs the Creative Advertising Development Process: Reconciling Differences Between Advertising Scholarship and Practice

Do Marketers Get The Advertising They Need or The Advertising They Deserve? Agency Views of How Clients Influence Creativity

Who Needs Highly Creative Advertising?: How Brand Familiarity Moderates Creativity’s Influence on Attention, Affect, and Memory

Who Needs Highly Creative Advertising?

DESPERATELY SEEKING ADVERTISING CREATIVITY

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