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Media and Change Management: Creating a Path for New Content Formats, Business Models, Consumer Roles, and Business Responsibility

1, 2022

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On the Influence of Message/Audience Specifics and Message Appeal Type on Message Empowerment: The Austrian Case of COVID-19 Health Risk Messages

Health communication, 2022-11, Vol.37 (13), p.1682-1693

Koinig, Isabell

2022

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Health and Scientific Frames in Online Communication of Tick-Borne Encephalitis: Antecedents of Frame Recognition

Media and communication (Lisboa), 2020-04, Vol.8 (2S3), p.413-424

2020

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On the Relationship Between Skepticism Towards and Reactance to Health Messages: The Special Case of Online Communication on Tick-Borne Encephalitis

Frontiers in communication, 2021-08, Vol.6

2021

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Picturing Mental Health on Instagram: Insights from a Quantitative Study Using Different Content Formats

International journal of environmental research and public health, 2022-01, Vol.19 (3), p.1608

Koinig, Isabell

2022

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The Effect of Science-Related Populism on Vaccination Attitudes and Decisions

Journal of behavioral medicine, 2023-04, Vol.46 (1-2), p.229-238

2023

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Healthy Leadership and Workplace Health Promotion as a Pre-Requisite for Organizational Health

International journal of environmental research and public health, 2021-09, Vol.18 (17), p.9260

2021

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"Where There Is Light, There Is Also Darkness": Discussing Young Adults' Willingness to Disclose Data to Use Wearables and Health Applications-Results from a Focus Group Study

International journal of environmental research and public health, 2022-01, Vol.19 (3), p.1556

2022

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Pharmaceutical Advertising As a Source of Consumer Self-Empowerment: Evidence from Four Countries

Koinig, Isabell

1st ed. 2016, 2016

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Employee Representatives and a Good Working Life: Achieving Social and Communicative Sustainability for HRM

Sustainability, 2021-07, Vol.13 (14), p.7537

2021

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“I’m not a kid anymore!” Towards a teen-centric approach of online privacy management

MedienJournal, 2020-10, Vol.44 (1), p.41-54

Koinig, Isabell

2020

Volltextzugriff (PDF)

“I’m not a kid anymore!” Towards a teen-centric approach of online privacy management

MedienJournal, 2020-08, Vol.44 (1), p.41-54

Koinig, Isabell

2020

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Antagonistic framing of sustainability by energy suppliers: Dissecting corporate CSR messages in a cross-cultural comparison

Corporate communications, 2019-05, Vol.24 (2), p.368-390

2019

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Forty years of advertising research on health issues: past learnings and future perspectives

International journal of advertising, 2023-01, Vol.42 (1), p.109-118

2023

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"I'm (Not) Offended by Whom I See!" The Role of Culture and Model Ethnicity in Shaping Consumers' Responses toward Offensive Nudity Advertising in Asia and Western Europe

Journal of advertising, 2022-04, Vol.51 (1), p.57-75

2022

Volltextzugriff (PDF)

Exploring antecedents of attitudes and skepticism towards pharmaceutical advertising and inter-attitudinal and inter-skepticism consistency on three levels: an international study

International journal of advertising, 2018-09, Vol.37 (5), p.718-748

2018

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Are pharmaceutical ads affording consumers a greater say in their health care? The evaluation and self-empowerment effects of different ad appeals in Brazil

International journal of advertising, 2017-11, Vol.36 (6), p.945-974

2017

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Antagonistic framing of sustainability by energy suppliers

Corporate communications, 2019-05, Vol.24 (2), p.368-390

2019

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Multidisciplinary expert group: communication measures to increase vaccine compliance in adults

Wiener medizinische Wochenschrift, 2024-05, Vol.174 (7-8), p.149-152

2024

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Positive or Negative Effects of Technology Enhancement for Brand Placements? Memory of Brand Placements in 2D, 3D, and 4D Movies

Media psychology, 2016-10, Vol.19 (4), p.505-533

2016

Volltextzugriff (PDF)

The Palgrave Handbook of International Communication and Sustainable Development

1st ed. 2021, 2021

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GreenfluencerInnen – eine neue Form der Nachhaltigkeitskommunikation?

Nachhaltigkeit als Gegenstand und Zielgröße der Rezeptions- und Wirkungsforschung, 2022, Vol.44, p.19-40

1, 2022

Volltextzugriff (PDF)

To Inform or to Persuade—that is the Question: An Inquiry into the Reception and Empowerment Potential of COVID-19 Health Risk Messages

Advances in Advertising Research (Vol. XII), 2023, p.37-52

2023

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Frauen als Zielgruppe von Männerkampagnen

MedienJournal, 2014-04, Vol.38 (2), p.43-56

2014

Volltextzugriff (PDF)

Wahrnehmung kommunikativer Verantwortung

MedienJournal, 2014-01, Vol.38 (1), p.52-67

2014

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Media and Change Management: Creating a Path for New Content Formats, Business Models, Consumer Roles, and Business Responsibility

On the Influence of Message/Audience Specifics and Message Appeal Type on Message Empowerment: The Austrian Case of COVID-19 Health Risk Messages

Health and Scientific Frames in Online Communication of Tick-Borne Encephalitis: Antecedents of Frame Recognition

On the Relationship Between Skepticism Towards and Reactance to Health Messages: The Special Case of Online Communication on Tick-Borne Encephalitis

Picturing Mental Health on Instagram: Insights from a Quantitative Study Using Different Content Formats

The Effect of Science-Related Populism on Vaccination Attitudes and Decisions

Healthy Leadership and Workplace Health Promotion as a Pre-Requisite for Organizational Health

"Where There Is Light, There Is Also Darkness": Discussing Young Adults' Willingness to Disclose Data to Use Wearables and Health Applications-Results from a Focus Group Study

Pharmaceutical Advertising As a Source of Consumer Self-Empowerment: Evidence from Four Countries

Employee Representatives and a Good Working Life: Achieving Social and Communicative Sustainability for HRM

“I’m not a kid anymore!” Towards a teen-centric approach of online privacy management

“I’m not a kid anymore!” Towards a teen-centric approach of online privacy management

Antagonistic framing of sustainability by energy suppliers: Dissecting corporate CSR messages in a cross-cultural comparison

Forty years of advertising research on health issues: past learnings and future perspectives

"I'm (Not) Offended by Whom I See!" The Role of Culture and Model Ethnicity in Shaping Consumers' Responses toward Offensive Nudity Advertising in Asia and Western Europe

Exploring antecedents of attitudes and skepticism towards pharmaceutical advertising and inter-attitudinal and inter-skepticism consistency on three levels: an international study

Are pharmaceutical ads affording consumers a greater say in their health care? The evaluation and self-empowerment effects of different ad appeals in Brazil

Antagonistic framing of sustainability by energy suppliers

Multidisciplinary expert group: communication measures to increase vaccine compliance in adults

Positive or Negative Effects of Technology Enhancement for Brand Placements? Memory of Brand Placements in 2D, 3D, and 4D Movies

The Palgrave Handbook of International Communication and Sustainable Development

GreenfluencerInnen – eine neue Form der Nachhaltigkeitskommunikation?

To Inform or to Persuade—that is the Question: An Inquiry into the Reception and Empowerment Potential of COVID-19 Health Risk Messages

Frauen als Zielgruppe von Männerkampagnen

Wahrnehmung kommunikativer Verantwortung

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