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What is a luxury brand? A new definition and review of the literature

Journal of business research, 2019-06, Vol.99, p.405-413

2019

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Chatbot e-service and customer satisfaction regarding luxury brands

Journal of business research, 2020-09, Vol.117, p.587-595

2020

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Sustainability and social media communication: How consumers respond to marketing efforts of luxury and non-luxury fashion brands

Journal of business research, 2021-07, Vol.131, p.640-651

2021

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Staging luxury experiences for understanding sustainable fashion consumption: A balance theory application

Journal of business research, 2017-05, Vol.74, p.162-167

2017

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Customer social participation in the social networking services and its impact upon the customer equity of global fashion brands

Journal of business research, 2016-09, Vol.69 (9), p.3804-3812

2016

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Luxury customization and self-authenticity: Implications for consumer wellbeing

Journal of business research, 2022-03, Vol.141, p.243-252

2022

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WEIRD is not Enough: Sustainability Insights from Non-WEIRD Countries

Journal of macromarketing, 2023-06, Vol.43 (2), p.171-174

2023

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How to “Nudge” your consumers toward sustainable fashion consumption: An fMRI investigation

Journal of business research, 2020-09, Vol.117, p.642-651

2020

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Modeling consumer adoption of mobile shopping for fashion products in Korea

Psychology & marketing, 2009-07, Vol.26 (7), p.669-687

2009

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Global fashion research evolution (2010-2023): A systematic review of the Journal of Global Fashion Marketing focused on luxury fashion

Journal of Global Fashion Marketing, 2024, 15(4), , pp.482-503

2024

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Increasing customer equity of luxury fashion brands through nurturing consumer attitude

Journal of business research, 2012-10, Vol.65 (10), p.1495-1499

2012

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Impacts of Luxury Fashion Brand's Social Media Marketing on Customer Relationship and Purchase Intention

Journal of Global Fashion Marketing, 2010, 1(3), , pp.164-171

2010

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Fashion marketing of luxury brands: Recent research issues and contributions

Journal of business research, 2012-10, Vol.65 (10), p.1395-1398

2012

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Relationship between service quality and customer equity in traditional markets

Journal of business research, 2016-09, Vol.69 (9), p.3827-3834

2016

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What fashion startups should know before launching Crowdfunding projects: Focusing on Wadiz reward Crowdfunding

Journal of Global Fashion Marketing, 2021, 12(2), , pp.176-191

2021

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The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention - focus on VIP customers

Journal of Global Scholars of Marketing Science(마케팅과학연구), 2024, 34(2), , pp.123-142

2024

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When higher prices increase sales: How chronic and manipulated desires for conspicuousness and rarity moderate price's impact on choice of luxury brands

Journal of business research, 2014-09, Vol.67 (9), p.1912-1920

2014

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Bridging Asia and the world: Searching for academic excellence and best practice in marketing and management

Journal of business research, 2021-01, Vol.124, p.813-817

Ko, Eunju

2021

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Fashion brand green demarketing: Effects on customer attitudes and behavior intentions

Journal of Global Fashion Marketing, 2018, 9(4), , pp.364-378

2018

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Moderating Effects of Nationality and Product Category on the Relationship between Innovation and Customer Equity in Korea and China

The Journal of product innovation management, 2013-01, Vol.30 (1), p.110-122

2013

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Culture and art policy analysis in fashion capitals: New York, London, Seoul, Beijing, and Jakarta

Journal of Global Fashion Marketing, 2021, 12(1), , pp.77-94

2021

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Bridging Asia and the world: Global platform for the Interface between marketing and management

Journal of business research, 2019-06, Vol.99, p.350-353

Ko, Eunju

2019

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Organizational characteristics and the CRM adoption process

Journal of business research, 2008, Vol.61 (1), p.65-74

2008

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Impulsive purchasing and luxury brand loyalty in WeChat Mini Program

Asia Pacific journal of marketing and logistics, 2021-10, Vol.33 (10), p.2054-2071

2021

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Marketing mix and customer equity of SPA brands:Cross-cultural perspectives

Journal of business research, 2014-10, Vol.67 (10), p.2155-2163

2014

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What is a luxury brand? A new definition and review of the literature

Chatbot e-service and customer satisfaction regarding luxury brands

Sustainability and social media communication: How consumers respond to marketing efforts of luxury and non-luxury fashion brands

Staging luxury experiences for understanding sustainable fashion consumption: A balance theory application

Customer social participation in the social networking services and its impact upon the customer equity of global fashion brands

Luxury customization and self-authenticity: Implications for consumer wellbeing

WEIRD is not Enough: Sustainability Insights from Non-WEIRD Countries

How to “Nudge” your consumers toward sustainable fashion consumption: An fMRI investigation

Modeling consumer adoption of mobile shopping for fashion products in Korea

Global fashion research evolution (2010-2023): A systematic review of the Journal of Global Fashion Marketing focused on luxury fashion

Increasing customer equity of luxury fashion brands through nurturing consumer attitude

Impacts of Luxury Fashion Brand's Social Media Marketing on Customer Relationship and Purchase Intention

Fashion marketing of luxury brands: Recent research issues and contributions

Relationship between service quality and customer equity in traditional markets

What fashion startups should know before launching Crowdfunding projects: Focusing on Wadiz reward Crowdfunding

The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention - focus on VIP customers

When higher prices increase sales: How chronic and manipulated desires for conspicuousness and rarity moderate price's impact on choice of luxury brands

Bridging Asia and the world: Searching for academic excellence and best practice in marketing and management

Fashion brand green demarketing: Effects on customer attitudes and behavior intentions

Moderating Effects of Nationality and Product Category on the Relationship between Innovation and Customer Equity in Korea and China

Culture and art policy analysis in fashion capitals: New York, London, Seoul, Beijing, and Jakarta

Bridging Asia and the world: Global platform for the Interface between marketing and management

Organizational characteristics and the CRM adoption process

Impulsive purchasing and luxury brand loyalty in WeChat Mini Program

Marketing mix and customer equity of SPA brands:Cross-cultural perspectives

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