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The Evolution of Integrated Marketing Communications: The Customer-driven Marketplace

1, 2011

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New records for the horntail wasp Tremex columba (Linnaeus, 1763) (Hymenoptera: Siricidae) in Oregon and Washington State

The Pan-Pacific entomologist, 2024-03, Vol.100 (1)

2024

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Clinical, pathologic, and toxicologic characterization of Salvia reflexa (lance-leaf sage) poisoning in cattle fed contaminated hay

Journal of veterinary diagnostic investigation, 2021-05, Vol.33 (3), p.538-547

2021

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The elaboration likelihood model: review, critique and research agenda

European journal of marketing, 2014-11, Vol.48 (11/12), p.2033-2050

2014

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Replication and George the Galapagos tortoise

Journal of marketing communications, 2022-04, Vol.28 (3), p.313-328

2022

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Conservation practices to mitigate and adapt to climate change

Journal of soil and water conservation, 2011-07, Vol.66 (4), p.118-129A

2011

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IMC: New horizon/false dawn for a marketplace in turmoil?

Journal of marketing communications, 2009-07, Vol.15 (2-3), p.197-204

2009

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Assessing Indices for Predicting Potential Nitrogen Mineralization in Soils under Different Management Systems

Soil Science Society of America journal, 2009-09, Vol.73 (5), p.1575-1586

2009

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Optical Coherence Tomography Measurements and Analysis Methods in Optical Coherence Tomography Studies of Diabetic Macular Edema

Ophthalmology (Rochester, Minn.), 2008-08, Vol.115 (8), p.1366-1371.e1

2008

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Will agencies ever "get" (or understand) IMC?

European journal of marketing, 2004-11, Vol.38 (11/12), p.1417-1436

2004

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Does Traditional Advertising Theory Apply to the Digital World?: A Replication Analysis Questions the Relevance Of the Elaboration Likelihood Model

Journal of advertising research, 2015-12, Vol.55 (4), p.390-400

2015

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'Chemical condoms' for the prevention of HIV infection: evaluation of novel agents against SHIV89.6PD In vitro and In vivo

AIDS (London), 2001-08, Vol.15 (12), p.1563-1568

2001

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Integrated Marketing Communications: Practice Leads Theory

Journal of advertising research, 2008-12, Vol.48 (4), p.531-546

2008

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Managing the Changes in Corporate Branding and Communication: Closing and Re-opening the Corporate Umbrella

Corporate reputation review, 2004-01, Vol.6 (4), p.347-366

2004

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Two classification methods for developing and interpreting productivity zones using site properties

Plant and soil, 2006-10, Vol.288 (1-2), p.357-371

2006

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LEARNING FROM TRUCKERS: TRUCK DRIVERS' VIEWS ON THE PLANNING AND DESIGN OF URBAN AND SUBURBAN CENTERS

Journal of architectural and planning research, 2002-04, Vol.19 (1), p.12-29

2002

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Will agencies ever get or understand IMC

European journal of marketing, 2004-11, Vol.38 (11/12), p.1417-1436

2004

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A multi-country comparison of the drive for IMC

Journal of advertising research, 1999-01, Vol.39 (1), p.21

1999

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Integrated marketing communications in U.S. advertising agencies: An exploratory study

Journal of advertising research, 1997-09, Vol.37 (5), p.7

1997

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Integrated corporate and product brand communication (1)

Advances in competitiveness research, 2003-01, Vol.11 (1), p.66

2003

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Marketing Communication Measurement in a Transformational Marketplace

Integrated Brand Marketing and Measuring Returns, 2010

Kitchen, P

2010

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Chemical condoms’ for the prevention of HIV infection: evaluation of novel agents against SHIV89.6PDin vitro and in vivo

AIDS (London), 2001-08, Vol.15 (12), p.1563-1568

2001

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A Response to ‘Theoretical Concept or Management Fashion’

Journal of advertising research, 2000-09, Vol.40 (5), p.17-21

2000

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IMC - A UK Ad' Agency Perspective

Journal of marketing management, 1998-06, Vol.14 (5), p.465-485

1998

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Introduction: The evolution of IMC: IMC in a customer-driven marketplace

The Evolution of Integrated Marketing Communications, 2011, p.1-10

1, 2011

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The Evolution of Integrated Marketing Communications: The Customer-driven Marketplace

New records for the horntail wasp Tremex columba (Linnaeus, 1763) (Hymenoptera: Siricidae) in Oregon and Washington State

Clinical, pathologic, and toxicologic characterization of Salvia reflexa (lance-leaf sage) poisoning in cattle fed contaminated hay

The elaboration likelihood model: review, critique and research agenda

Replication and George the Galapagos tortoise

Conservation practices to mitigate and adapt to climate change

IMC: New horizon/false dawn for a marketplace in turmoil?

Assessing Indices for Predicting Potential Nitrogen Mineralization in Soils under Different Management Systems

Optical Coherence Tomography Measurements and Analysis Methods in Optical Coherence Tomography Studies of Diabetic Macular Edema

Will agencies ever "get" (or understand) IMC?

Does Traditional Advertising Theory Apply to the Digital World?: A Replication Analysis Questions the Relevance Of the Elaboration Likelihood Model

'Chemical condoms' for the prevention of HIV infection: evaluation of novel agents against SHIV89.6PD In vitro and In vivo

Integrated Marketing Communications: Practice Leads Theory

Managing the Changes in Corporate Branding and Communication: Closing and Re-opening the Corporate Umbrella

Two classification methods for developing and interpreting productivity zones using site properties

LEARNING FROM TRUCKERS: TRUCK DRIVERS' VIEWS ON THE PLANNING AND DESIGN OF URBAN AND SUBURBAN CENTERS

Will agencies ever get or understand IMC

A multi-country comparison of the drive for IMC

Integrated marketing communications in U.S. advertising agencies: An exploratory study

Integrated corporate and product brand communication (1)

Marketing Communication Measurement in a Transformational Marketplace

Chemical condoms’ for the prevention of HIV infection: evaluation of novel agents against SHIV89.6PDin vitro and in vivo

A Response to ‘Theoretical Concept or Management Fashion’

IMC - A UK Ad' Agency Perspective

Introduction: The evolution of IMC: IMC in a customer-driven marketplace

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