UB Paderborn / Katalog / Suche / in CDI

The Role of Customer Engagement in Building Consumer Loyalty to Tourism Brands

Journal of travel research, 2016-01, Vol.55 (1), p.64-78

2016

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Developing a Conceptual Understanding of Consumer-based League Brand Associations

Journal of sport management, 2014-01, Vol.28 (1), p.49-67

2014

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Brand management – standing out from the crowd: A review and research agenda for hospitality management

International journal of contemporary hospitality management, 2017-01, Vol.29 (1), p.115-140

King, Ceridwyn

2017

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Building and measuring employee-based brand equity

European journal of marketing, 2010-01, Vol.44 (7/8), p.938-971

2010

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Motivational drivers that fuel employees to champion the hospitality brand

International journal of hospitality management, 2015-01, Vol.44, p.58-69

2015

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Too much of a good thing? Examining how proactive personality affects employee brand performance under formal and informal organizational support

International journal of hospitality management, 2018-01, Vol.68, p.12-22

2018

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One size doesn't fit all: Tourism and hospitality employees' response to internal brand management

International journal of contemporary hospitality management, 2010-01, Vol.22 (4), p.517-534

King, Ceridwyn

2010

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Building trust through a personal touch: Consumer response to service failure and recovery of home-sharing

Journal of business research, 2020-09, Vol.117, p.99-111

2020

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Aligning employees’ attitudes and behavior with hospitality brands: The role of employee brand internalization

Journal of hospitality and tourism management, 2019-09, Vol.40, p.67-76

2019

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Examining the antecedents of positive employee brand-related attitudes and behaviours

European journal of marketing, 2012-03, Vol.46 (3/4), p.469-488

2012

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Why do employees respond to hospitality talent management: An examination of a Latin American restaurant chain

International journal of contemporary hospitality management, 2019-10, Vol.31 (10), p.4021-4042

2019

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Customer Engagement With Tourism Brands: Scale Development and Validation

Journal of hospitality & tourism research (Washington, D.C.), 2014-08, Vol.38 (3), p.304-329

2014

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The missing link in building customer brand identification: The role of brand attractiveness

Tourism management (1982), 2017-04, Vol.59, p.640-651

2017

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Examining the drivers of employee brand understanding: a longitudinal study

The journal of product & brand management, 2019-11, Vol.28 (7), p.893-907

2019

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Exploring How Employee Sense of Brand Community Affects Their Attitudes and Behavior

Journal of hospitality & tourism research (Washington, D.C.), 2020-05, Vol.44 (4), p.567-596

2020

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The Generation Effect: The Future of Domestic Tourism in Australia

Journal of travel research, 2014-11, Vol.53 (6), p.705-720

2014

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Enhancing internal communication to build social capital amongst hospitality employees – the role of social media

International journal of contemporary hospitality management, 2016-01, Vol.28 (12), p.2675-2695

2016

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Brand management – standing out from the crowd

International journal of contemporary hospitality management, 2017-01, Vol.29 (1), p.115-140

King, Ceridwyn

2017

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The effects of generational work values on employee brand attitude and behavior: A multi-group analysis

International journal of hospitality management, 2017-09, Vol.66, p.92-105

2017

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“That's not my job”: Exploring the employee perspective in the development of brand ambassadors

International journal of hospitality management, 2013-12, Vol.35, p.348-359

2013

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Travel Decision Making: An Empirical Examination of Generational Values, Attitudes, and Intentions

Journal of travel research, 2013-05, Vol.52 (3), p.310-324

2013

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Why do employees respond to hospitality talent management

International journal of contemporary hospitality management, 2019-11, Vol.31 (10), p.4021-4042

2019

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Internal branding: Exploring the employee's perspective

The journal of brand management, 2008-05, Vol.15 (5), p.358-372

2008

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The importance of employee brand understanding, brand identification, and brand commitment in realizing brand citizenship behaviour

European journal of marketing, 2016-01, Vol.50 (9/10), p.1575-1601

2016

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Speaking up because it’s my brand: Examining employee brand psychological ownership and voice behavior in hospitality organizations

International journal of hospitality management, 2019-10, Vol.83, p.274-282

2019

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The Role of Customer Engagement in Building Consumer Loyalty to Tourism Brands

Developing a Conceptual Understanding of Consumer-based League Brand Associations

Brand management – standing out from the crowd: A review and research agenda for hospitality management

Building and measuring employee-based brand equity

Motivational drivers that fuel employees to champion the hospitality brand

Too much of a good thing? Examining how proactive personality affects employee brand performance under formal and informal organizational support

One size doesn't fit all: Tourism and hospitality employees' response to internal brand management

Building trust through a personal touch: Consumer response to service failure and recovery of home-sharing

Aligning employees’ attitudes and behavior with hospitality brands: The role of employee brand internalization

Examining the antecedents of positive employee brand-related attitudes and behaviours

Why do employees respond to hospitality talent management: An examination of a Latin American restaurant chain

Customer Engagement With Tourism Brands: Scale Development and Validation

The missing link in building customer brand identification: The role of brand attractiveness

Examining the drivers of employee brand understanding: a longitudinal study

Exploring How Employee Sense of Brand Community Affects Their Attitudes and Behavior

The Generation Effect: The Future of Domestic Tourism in Australia

Enhancing internal communication to build social capital amongst hospitality employees – the role of social media

Brand management – standing out from the crowd

The effects of generational work values on employee brand attitude and behavior: A multi-group analysis

“That's not my job”: Exploring the employee perspective in the development of brand ambassadors

Travel Decision Making: An Empirical Examination of Generational Values, Attitudes, and Intentions

Why do employees respond to hospitality talent management

Internal branding: Exploring the employee's perspective

The importance of employee brand understanding, brand identification, and brand commitment in realizing brand citizenship behaviour

Speaking up because it’s my brand: Examining employee brand psychological ownership and voice behavior in hospitality organizations

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