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Scheduling Framework for Accelerating Multiple Detection-Free Object Trackers

Sensors (Basel, Switzerland), 2023-03, Vol.23 (7), p.3432

2023

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A note on the fractional momentum strategy

Applied economics letters, 2024-05, p.1-5

2024

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Temporal duration and attribution process of cause-related marketing: moderating roles of self-construal and product involvement

International journal of advertising, 2018-03, Vol.37 (2), p.217-235

2018

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Consumers as time travellers: the moderating effects of risk perception and construal level on consumers' responses to temporal framing

International journal of advertising, 2019-11, Vol.38 (8), p.1070-1097

2019

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Deep asset allocation for trend following investing

Journal of experimental & theoretical artificial intelligence, 2022-07, Vol.34 (4), p.599-619

2022

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Reduction of estimation error impact in the risk parity strategies

Quantitative finance, 2021-08, Vol.21 (8), p.1351-1364

2021

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Managing downside risk of low-risk anomaly portfolios

Finance research letters, 2022-05, Vol.46, p.102388, Article 102388

2022

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The effect of social media on social capital and life-satisfaction in the case of college sports

Atlantic journal of communication, 2023-05, Vol.31 (3), p.227-242

2023

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Effects of construal level and need for cognition on consumers' responses to temporally framed benefits

Journal of consumer behaviour, 2019-03, Vol.18 (2), p.135-150

2019

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The effect of corporate social responsibility reputation on consumer support for cause-related marketing

Total quality management & business excellence, 2019-04, Vol.30 (5-6), p.682-707

2019

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Influencing optimistic bias: Moderating roles of perceived severity and proximity

Journal of consumer behaviour, 2024-07, Vol.23 (4), p.1832-1843

2024

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Understanding the role of construal level in time-restriction

International journal of advertising, 2022-09, Vol.41 (7), p.1382-1407

2022

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Understanding the Role of Follower Size in Influencer Marketing: Examining the Perspective of Source Credibility and Attribution Theory

Journal of current issues and research in advertising, 2024-07, p.1-19

2024

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User-generated product reviews on the internet: the drivers and outcomes of the perceived usefulness of product reviews

International journal of advertising, 2017-01, Vol.36 (2), p.227-245

2017

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The relationship between consumer engagements with Super Bowl ad tweets and the advertisers' official Twitter accounts: a panel data analysis of 2019 Super Bowl advertisers

International journal of advertising, 2021-08, Vol.40 (6), p.852-869

2021

Volltextzugriff (PDF)

Understanding the Role of Social Media in Political Participation: Integrating Political Knowledge and Bridging Social Capital From the Social Cognitive Approach

International journal of communication (Online), 2020-01, p.4803

2020

Volltextzugriff (PDF)

Text me when it becomes dangerous: Exploring the determinants of college students’ adoption of mobile-based text alerts short message service

Computers in human behavior, 2013-05, Vol.29 (3), p.563-569

2013

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Consumer's response to time restrictions: role of construal level

Journal of marketing communications, 2020-02, Vol.26 (2), p.207-228

2020

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The Influences of Sports Viewing Conditions on Enjoyment from Watching Televised Sports: An Analysis of the FIFA World Cup Audiences in Theater vs. Home

Journal of broadcasting & electronic media, 2016-07, Vol.60 (3), p.389-409

2016

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A robot-assisted behavioral intervention system for children with autism spectrum disorders

Robotics and autonomous systems, 2016-02, Vol.76, p.58-67

2016

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Competition and coexistence of sports media: the case of watching the 2014 Sochi Winter Olympic Games

Asian journal of communication, 2016-09, Vol.26 (5), p.485-503

2016

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Advertising and promotion budgeting during volatile economic conditions: Factors influencing the level of decentralization in budgeting and its relations to budget size and allocation

International journal of advertising, 2013-01, Vol.32 (1), p.143-162

2013

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content analysis of television food advertising to children: comparing low and general‐nutrition food

International journal of consumer studies, 2016-03, Vol.40 (2), p.201-210

2016

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Promoting Giving Campaigns in University Websites: A Cross-cultural Comparison between the United States and South Korea

Journal of promotion management, 2016-01, Vol.22 (1), p.122-136

2016

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Impact of Advertising Model's Body Size on Perceived Product Quality: Category-Based Induction Approach

Journal of promotion management, 2016-01, Vol.22 (1), p.151-174

2016

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Scheduling Framework for Accelerating Multiple Detection-Free Object Trackers

A note on the fractional momentum strategy

Temporal duration and attribution process of cause-related marketing: moderating roles of self-construal and product involvement

Consumers as time travellers: the moderating effects of risk perception and construal level on consumers' responses to temporal framing

Deep asset allocation for trend following investing

Reduction of estimation error impact in the risk parity strategies

Managing downside risk of low-risk anomaly portfolios

The effect of social media on social capital and life-satisfaction in the case of college sports

Effects of construal level and need for cognition on consumers' responses to temporally framed benefits

The effect of corporate social responsibility reputation on consumer support for cause-related marketing

Influencing optimistic bias: Moderating roles of perceived severity and proximity

Understanding the role of construal level in time-restriction

Understanding the Role of Follower Size in Influencer Marketing: Examining the Perspective of Source Credibility and Attribution Theory

User-generated product reviews on the internet: the drivers and outcomes of the perceived usefulness of product reviews

The relationship between consumer engagements with Super Bowl ad tweets and the advertisers' official Twitter accounts: a panel data analysis of 2019 Super Bowl advertisers

Understanding the Role of Social Media in Political Participation: Integrating Political Knowledge and Bridging Social Capital From the Social Cognitive Approach

Text me when it becomes dangerous: Exploring the determinants of college students’ adoption of mobile-based text alerts short message service

Consumer's response to time restrictions: role of construal level

The Influences of Sports Viewing Conditions on Enjoyment from Watching Televised Sports: An Analysis of the FIFA World Cup Audiences in Theater vs. Home

A robot-assisted behavioral intervention system for children with autism spectrum disorders

Competition and coexistence of sports media: the case of watching the 2014 Sochi Winter Olympic Games

Advertising and promotion budgeting during volatile economic conditions: Factors influencing the level of decentralization in budgeting and its relations to budget size and allocation

content analysis of television food advertising to children: comparing low and general‐nutrition food

Promoting Giving Campaigns in University Websites: A Cross-cultural Comparison between the United States and South Korea

Impact of Advertising Model's Body Size on Perceived Product Quality: Category-Based Induction Approach

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