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Surviving a Crisis: How Crisis Type and Psychological Distance Can Inform Corporate Crisis Responses

Journal of business ethics, 2021-02, Vol.168 (4), p.795-811

2021

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Unveiling the Impact of Smokers’ Self-Construals on the Effectiveness of Smoking Cessation Campaigns: A Comparative Analysis of E-Cigarettes and Combustible Cigarettes

International journal of public health, 2024-05, Vol.69, p.1606915

2024

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Gucci versus Old Navy: Interplay of Brand Personality and Regulatory Focus in Advertising Persuasion

Psychology & marketing, 2013-12, Vol.30 (12), p.1076-1087

2013

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Stage-emotion compatibility and the effectiveness of antismoking campaigns in South Korea: tailoring guilt and shame appeals to individuals in different stages of change

Asian journal of communication, 2022-11, Vol.32 (6), p.529-548

2022

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“I'll donate money today and time tomorrow”: The moderating role of attitude toward nonprofit organizations on donation intention

International journal of nonprofit and voluntary sector marketing, 2020-08, Vol.25 (3), p.n/a

2020

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Free tumbler in Snapchat vs coffee tasting ticket in Instagram: the impact of gift type and message type on B2C gift-giving on different social media platforms

European journal of marketing, 2022-10, Vol.56 (8), p.2369-2390

2022

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Mobile payment service usage: U.S. consumers’ motivations and intentions

Computers in human behavior reports, 2020-01, Vol.1, p.100008, Article 100008

2020

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Can brand experience shorten consumers’ psychological distance toward the brand? The effect of brand experience on consumers’ construal level

The journal of brand management, 2019-05, Vol.26 (3), p.255-267

2019

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Effects of Gay-Themed Advertising among Young Heterosexual Adults from U.S. and South Korea

Social sciences (Basel), 2019-01, Vol.8 (1), p.17

2019

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Clinical features and epidemiology of severe fever with thrombocytopenia syndrome in dogs in the Republic of Korea: an observational study (2019–2020)

Veterinary research communications, 2022-12, Vol.46 (4), p.1195-1207

2022

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How do self-brand connections affect ad responses among South Korean consumers? The roles of reference groups and message construals

International journal of market research, 2021-07, Vol.63 (4), p.494-513

2021

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The effect of lead on calcium release activated calcium influx in primary cultures of human osteoblast-like cells

Archives of Pharmacal Research, 2008, 31(2), , pp.188-194

2008

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Are you on Timeline or News Feed? The roles of Facebook pages and construal level in increasing ad effectiveness

Computers in human behavior, 2016-04, Vol.57, p.312-320

2016

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'How do you feel about a disease?' The effect of psychological distance towards a disease on health communication

International journal of advertising, 2019-01, Vol.38 (1), p.139-153

Kim, Dong Hoo

2019

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'Where I come from' determines, 'how I construe my future': the fit effect of culture, temporal distance, and construal level

International journal of advertising, 2018-03, Vol.37 (2), p.270-288

2018

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Do you prefer, Pinterest or Instagram? The role of image-sharing SNSs and self-monitoring in enhancing ad effectiveness

Computers in human behavior, 2017-05, Vol.70, p.535-543

2017

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Can Pokémon GO catch brands? The fit effect of game characters and brands on efficacy of brand communications

Journal of marketing communications, 2019-08, Vol.25 (6), p.645-660

2019

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21.5L: Late-News Paper: Measurement of Exo-Electron Emission from MgO Thin Film of AC-PDP

SID International Symposium Digest of technical papers, 2008-05, Vol.39 (1), p.287-290

2008

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Facebook ads not working in the same way: The effect of cultural orientation and message construals on consumer response to social media ads

Telematics and informatics, 2020-09, Vol.52, p.101427, Article 101427

2020

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Whey protein-coated high oxygen barrier multilayer films using surface pretreated PET substrate

Food hydrocolloids, 2018-07, Vol.80, p.1-7

2018

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Distance matters: the effects of self-brand connections and construal levels on ad responses

International journal of advertising, 2021-05, Vol.40 (3), p.403-430

2021

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The influence of self-concept on ad effectiveness: Interaction between self-concept and construal levels on effectiveness of advertising

Journal of marketing communications, 2018-10, Vol.24 (7), p.734-745

2018

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Actual Dove versus ideal L'Oréal: Impact of self-related brand image on advertising persuasiveness

Journal of marketing communications, 2019-07, Vol.25 (5), p.535-552

2019

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Brand Personality Usage in Crisis Communication in Facebook

Journal of promotion management, 2018-11, Vol.24 (6), p.798-819

2018

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The Effect of Lead on Calcium Release Activated Calcium Influk in Primary Cultures of Human Osteoblast-like Cells

Archives of pharmacal research, 2008, Vol.31 (2), p.188-194

2008

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Surviving a Crisis: How Crisis Type and Psychological Distance Can Inform Corporate Crisis Responses

Unveiling the Impact of Smokers’ Self-Construals on the Effectiveness of Smoking Cessation Campaigns: A Comparative Analysis of E-Cigarettes and Combustible Cigarettes

Gucci versus Old Navy: Interplay of Brand Personality and Regulatory Focus in Advertising Persuasion

Stage-emotion compatibility and the effectiveness of antismoking campaigns in South Korea: tailoring guilt and shame appeals to individuals in different stages of change

“I'll donate money today and time tomorrow”: The moderating role of attitude toward nonprofit organizations on donation intention

Free tumbler in Snapchat vs coffee tasting ticket in Instagram: the impact of gift type and message type on B2C gift-giving on different social media platforms

Mobile payment service usage: U.S. consumers’ motivations and intentions

Can brand experience shorten consumers’ psychological distance toward the brand? The effect of brand experience on consumers’ construal level

Effects of Gay-Themed Advertising among Young Heterosexual Adults from U.S. and South Korea

Clinical features and epidemiology of severe fever with thrombocytopenia syndrome in dogs in the Republic of Korea: an observational study (2019–2020)

How do self-brand connections affect ad responses among South Korean consumers? The roles of reference groups and message construals

The effect of lead on calcium release activated calcium influx in primary cultures of human osteoblast-like cells

Are you on Timeline or News Feed? The roles of Facebook pages and construal level in increasing ad effectiveness

'How do you feel about a disease?' The effect of psychological distance towards a disease on health communication

'Where I come from' determines, 'how I construe my future': the fit effect of culture, temporal distance, and construal level

Do you prefer, Pinterest or Instagram? The role of image-sharing SNSs and self-monitoring in enhancing ad effectiveness

Can Pokémon GO catch brands? The fit effect of game characters and brands on efficacy of brand communications

21.5L: Late-News Paper: Measurement of Exo-Electron Emission from MgO Thin Film of AC-PDP

Facebook ads not working in the same way: The effect of cultural orientation and message construals on consumer response to social media ads

Whey protein-coated high oxygen barrier multilayer films using surface pretreated PET substrate

Distance matters: the effects of self-brand connections and construal levels on ad responses

The influence of self-concept on ad effectiveness: Interaction between self-concept and construal levels on effectiveness of advertising

Actual Dove versus ideal L'Oréal: Impact of self-related brand image on advertising persuasiveness

Brand Personality Usage in Crisis Communication in Facebook

The Effect of Lead on Calcium Release Activated Calcium Influk in Primary Cultures of Human Osteoblast-like Cells

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