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The elaboration likelihood model: review, critique and research agenda

European journal of marketing, 2014-11, Vol.48 (11/12), p.2033-2050

2014

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Consumer-based brand equity for Australia as a long-haul tourism destination in an emerging market

International marketing review, 2010-07, Vol.27 (4), p.434-449

2010

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Strategic IMC: From abstract concept to marketing management tool

Journal of marketing communications, 2015-09, Vol.21 (5), p.317-339

2015

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Redefining advertising in research and practice

International journal of advertising, 2021-03, Vol.40 (2), p.175-198

2021

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IMC education and digital disruption

European journal of marketing, 2017-01, Vol.51 (3), p.406-420

2017

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Patient-Reported Experiences After Hysterectomy: A Cross-Sectional Study of the Views of Over 2300 Women

Journal of patient experience, 2020-06, Vol.7 (3), p.372-379

2020

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Travel insurance: the attributes, consequences, and values of using travel insurance as a risk-reduction strategy

Journal of travel & tourism marketing, 2019-02, Vol.36 (2), p.191-203

2019

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Recognizing Native Ads as Advertising: Attitudinal and Behavioral Consequences

The Journal of consumer affairs, 2019-12, Vol.53 (4), p.1421-1442

2019

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Advertising education in Australia: Looking back to the future

Journal of marketing education, 2009-12, Vol.31 (3), p.264-274

2009

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Impairment effects of creative ads on brand recall for other ads

European journal of marketing, 2019-08, Vol.53 (7), p.1466-1483

2019

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Understanding the link between an IMC technology capability and organisational integration and performance

European journal of marketing, 2023-06, Vol.57 (8), p.2048-2075

2023

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A step change in marketing communication education - the next urgent steps for research

Journal of marketing communications, 2024-02, Vol.30 (2), p.152-165

2024

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In Memoriam

Journal of marketing communications, 2014-03, Vol.20 (1-2), p.1-1

Kerr, Gayle

2014

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In Memoriam

Journal of marketing communications, 2014-03, Vol.20 (1-2), p.1-1

Kerr, Gayle

2014

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Triggers of engagement and avoidance: Applying approach-avoid theory

Journal of marketing communications, 2020-07, Vol.26 (5), p.488-508

2020

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The attributes of leftovers and higher-order personal values

British food journal (1966), 2018-08, Vol.120 (9), p.1965-1979

2018

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Ad Agency Leadership in the US, UK, and Australia: A Mixed-Method Analysis of Effective Attributes and Styles

Journal of advertising, 2022-03, Vol.51 (2), p.223-239

2022

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"Someone Should Do Something": Replication and an Agenda for Collective Action

Journal of advertising, 2016-01, Vol.45 (1), p.4-12

2016

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Privacy concerns on social networking sites: a longitudinal study

Journal of marketing management, 2017-11, Vol.33 (17-18), p.1465-1489

2017

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The power of synergy to reinvent IMC education

Journal of marketing communications, 2024-02, Vol.30 (2), p.188-200

2024

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An Introduction to this Special issue: A step change in marketing communication education - the next urgent steps for research

Journal of marketing communications, 2024-02, Vol.30 (2), p.149-151

2024

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Competitive advantage for life: an industry view of marketing communication education

Journal of marketing communications, 2024-02, Vol.30 (2), p.265-281

2024

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Apples, oranges and fruit salad: A Delphi study of the IMC educational mix

Journal of marketing communications, 2009, Vol.15 (2), p.119-137

Kerr, Gayle

2009

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Replication and George the Galapagos tortoise

Journal of marketing communications, 2022-04, Vol.28 (3), p.313-328

2022

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Effects of Materialism on Brand-Related User-Generated Content and Positive WOM on Social Media

Australasian marketing journal, 2023-05, Vol.31 (2), p.135-141

2023

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The elaboration likelihood model: review, critique and research agenda

Consumer-based brand equity for Australia as a long-haul tourism destination in an emerging market

Strategic IMC: From abstract concept to marketing management tool

Redefining advertising in research and practice

IMC education and digital disruption

Patient-Reported Experiences After Hysterectomy: A Cross-Sectional Study of the Views of Over 2300 Women

Travel insurance: the attributes, consequences, and values of using travel insurance as a risk-reduction strategy

Recognizing Native Ads as Advertising: Attitudinal and Behavioral Consequences

Advertising education in Australia: Looking back to the future

Impairment effects of creative ads on brand recall for other ads

Understanding the link between an IMC technology capability and organisational integration and performance

A step change in marketing communication education - the next urgent steps for research

In Memoriam

In Memoriam

Triggers of engagement and avoidance: Applying approach-avoid theory

The attributes of leftovers and higher-order personal values

Ad Agency Leadership in the US, UK, and Australia: A Mixed-Method Analysis of Effective Attributes and Styles

"Someone Should Do Something": Replication and an Agenda for Collective Action

Privacy concerns on social networking sites: a longitudinal study

The power of synergy to reinvent IMC education

An Introduction to this Special issue: A step change in marketing communication education - the next urgent steps for research

Competitive advantage for life: an industry view of marketing communication education

Apples, oranges and fruit salad: A Delphi study of the IMC educational mix

Replication and George the Galapagos tortoise

Effects of Materialism on Brand-Related User-Generated Content and Positive WOM on Social Media

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