UB Paderborn / Katalog / Suche / in CDI

Sortiert nach

Einfacher Volltextzugriff von (fast) überall

Installieren Sie die LibKey Nomad-Browsererweiterung und erhalten Sie von vielen Webseiten einfachen Zugriff auf lizenzierte Volltexte oder Open Access Publikationen. Mehr erfahren...

Marketing Analytics for Data-Rich Environments

Journal of marketing, 2016-11, Vol.80 (6), p.97-121

2016

Volltextzugriff (PDF)

Digital marketing: A framework, review and research agenda

International journal of research in marketing, 2017-03, Vol.34 (1), p.22-45

2017

Volltextzugriff (PDF)

From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior

Journal of marketing, 2016-01, Vol.80 (1), p.7-25

2016

Volltextzugriff (PDF)

Data analytics in a privacy-concerned world

Journal of business research, 2021-01, Vol.122, p.915-925

2021

Volltextzugriff (PDF)

The impact of Covid-19 on customer journeys: implications for interactive marketing

Journal of research in interactive marketing, 2022-02, Vol.16 (1), p.22-36

2022

Volltextzugriff (PDF)

Harvesting Brand Information from Social Tags

Journal of marketing, 2017-07, Vol.81 (4), p.88-108

2017

Volltextzugriff (PDF)

Selling the Premium in Freemium

Journal of marketing, 2018-11, Vol.82 (6), p.10-27

2018

Volltextzugriff (PDF)

Device Switching in Online Purchasing: Examining the Strategic Contingencies

Journal of marketing, 2018-09, Vol.82 (5), p.1-19

2018

Volltextzugriff (PDF)

The Informational Value of Social Tagging Networks

Journal of marketing, 2014-07, Vol.78 (4), p.21-40

2014

Volltextzugriff (PDF)

Competitive Effects of Front-of-Package Nutrition Labeling Adoption on Nutritional Quality: Evidence from Facts Up Front–Style Labels

Journal of marketing, 2020-11, Vol.84 (6), p.3-21

2020

Volltextzugriff (PDF)

Influence of stabilizing agent on dip coating of Cu2ZnSnS4 thin film

Thin solid films, 2017-08, Vol.636, p.144-149

2017

Volltextzugriff (PDF)

Using online search data to forecast new product sales

Decision Support Systems, 2012-02, Vol.52 (3), p.604-611

2012

Volltextzugriff (PDF)

Pulsed electrodeposition of Cu2ZnSnS4 absorber layer precursor for photovoltaic application

Thin solid films, 2016-02, Vol.600, p.169-174

2016

Volltextzugriff (PDF)

Incorporating Subjective Characteristics in Product Design and Evaluations

Journal of marketing research, 2008-04, Vol.45 (2), p.182-194

2008

Volltextzugriff (PDF)

From Multi-Channel Retailing to Omni-Channel Retailing: Introduction to the Special Issue on Multi-Channel Retailing

Journal of retailing, 2015-06, Vol.91 (2), p.174

2015

Volltextzugriff (PDF)

Introduction: Global marketing strategy

International journal of research in marketing, 2022-06, Vol.39 (2), p.443-444

Kannan, P.K.

2022

Volltextzugriff (PDF)

Tournaments to Crowdsource Innovation: The Role of Moderator Feedback and Participation Intensity

Journal of marketing, 2019-03, Vol.83 (2), p.138-157

2019

Volltextzugriff (PDF)

Influencer Mix Strategies in Livestream Commerce: Impact on Product Sales

Journal of marketing, 2024-07, Vol.88 (4), p.64-83

2024

Volltextzugriff (PDF)

Attributing Conversions in a Multichannel Online Marketing Environment: An Empirical Model and a Field Experiment

Journal of marketing research, 2014-02, Vol.51 (1), p.40-56

2014

Volltextzugriff (PDF)

Product form bundling: Implications for marketing digital products

Journal of Retailing, 2008-06, Vol.84 (2), p.181-194

2008

Volltextzugriff (PDF)

Unveiling the web of interactions: Analyzing dynamic customer engagements across multiple websites

Journal of business research, 2024-10, Vol.183, p.114836, Article 114836

2024

Volltextzugriff (PDF)

Identifying Market Structure: A Deep Network Representation Learning of Social Engagement

Journal of marketing, 2022-07, Vol.86 (4), p.37-56

2022

Volltextzugriff (PDF)

Emerging technologies and analytics for a new era of value-centered marketing in healthcare

Journal of the Academy of Marketing Science, 2020, Vol.48 (1), p.9-23

2020

Volltextzugriff (PDF)

Digital Environment in Global Markets: Cross-Cultural Implications for Evolving Customer Journeys

Journal of international marketing (East Lansing, Mich.), 2020-03, Vol.28 (1), p.28-47

2020

Volltextzugriff (PDF)

EXPRESS: Retailer Differentiation in Social Media: an Investigation of Firm-Generated Content on Twitter

Journal of marketing, 2024-10

2024

Volltextzugriff (PDF)

1 – 25 von 151

Suche als RSS-Feed

Suchergebnisse filtern

Filter anzeigen

Nur zeigen

Geprüft (Peer-Review)
(126)
Mit Volltextzugriff
(131)

Publikationsform

Sprache

Englisch
(151)

Erscheinungsjahr

n.n

Thema

Science & Technology
(51)
Business & Economics
(50)
Social Sciences
(50)
Business
(48)
Technology
(45)
Marketing
(26)
Studies
(26)
Materials Science
(16)
Physical Sciences
(16)
Engineering
(12)
Computer Science
(11)
Exact Sciences And Technology
(11)
Materials Science, Multidisciplinary
(11)
Physics
(11)
Consumer Behavior
(10)
Customers
(9)
Electronic Commerce
(9)
Internet
(9)
Management
(8)
Applied Sciences
(7)

15 weitere anzeigen...

Weniger anzeigen...

Neu hinzugefügt

... seit 7 Tagen
(1)

Menü

Weitere Dienste

Einstellungen

Marketing Analytics for Data-Rich Environments

Digital marketing: A framework, review and research agenda

From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior

Data analytics in a privacy-concerned world

The impact of Covid-19 on customer journeys: implications for interactive marketing

Harvesting Brand Information from Social Tags

Selling the Premium in Freemium

Device Switching in Online Purchasing: Examining the Strategic Contingencies

The Informational Value of Social Tagging Networks

Competitive Effects of Front-of-Package Nutrition Labeling Adoption on Nutritional Quality: Evidence from Facts Up Front–Style Labels

Influence of stabilizing agent on dip coating of Cu2ZnSnS4 thin film

Using online search data to forecast new product sales

Pulsed electrodeposition of Cu2ZnSnS4 absorber layer precursor for photovoltaic application

Incorporating Subjective Characteristics in Product Design and Evaluations

From Multi-Channel Retailing to Omni-Channel Retailing: Introduction to the Special Issue on Multi-Channel Retailing

Introduction: Global marketing strategy

Tournaments to Crowdsource Innovation: The Role of Moderator Feedback and Participation Intensity

Influencer Mix Strategies in Livestream Commerce: Impact on Product Sales

Attributing Conversions in a Multichannel Online Marketing Environment: An Empirical Model and a Field Experiment

Product form bundling: Implications for marketing digital products

Unveiling the web of interactions: Analyzing dynamic customer engagements across multiple websites

Identifying Market Structure: A Deep Network Representation Learning of Social Engagement

Emerging technologies and analytics for a new era of value-centered marketing in healthcare

Digital Environment in Global Markets: Cross-Cultural Implications for Evolving Customer Journeys

EXPRESS: Retailer Differentiation in Social Media: an Investigation of Firm-Generated Content on Twitter

Suchergebnisse filtern