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The Effect of Ad Skepticism and Celebrity Preference on Brand Attitude Change in Celebrity‐Endorsed Advertising

Japanese psychological research, 2020-01, Vol.62 (1), p.26-38

Kang, Jungsuk

2020

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Effect of need for cognition on the sequential processing of brand extension: Evidence from Korean women

Journal of brand strategy, 2023-12, Vol.12 (3), p.283-299

Kang, Jungsuk

2023

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Age Differences in Psychological Antecedents and Behavioral Consequences of Stigmatization Associated with COVID-19 among Koreans

International journal of environmental research and public health, 2022-07, Vol.19 (14), p.8594

2022

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Age and Cultural Differences in Recognitions of Emotions from Masked Faces among Koreans and Americans

International journal of environmental research and public health, 2021-10, Vol.18 (19), p.10555

2021

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Effects of Message Framing and Visual-Fear Appeals on Smoker Responses to Antismoking Ads

Journal of health communication, 2015-06, Vol.20 (6), p.647-655

2015

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The Impact of Stereotype Threat Associated with New Technology Adoption on the Continuance Usage Intention of Kiosks among the Elderly : The Mediation Effect of Embarrassment and the Moderation Effect of Technology Anxiety

Journal of Korea Parliamentary Law Institute, 2024-06, Vol.17 (1), p.5-22

2024

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The Effect of Perceived Health-Related Physical Risk and Negative Social Image of Smokers on Smokers' Feelings of Guilt Related to Smoking

Korean Society for Emotion and Sensibility, 2015-12, Vol.18 (4), p.99-108

2015

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Effects of Attribute Framing in Advertising on Brand Extension Evaluations

The Korean Journal of Advertising, 2019-11, Vol.30 (8), p.167-198

Kang, Jungsuk

2019

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Examining Persuasive Effects of Emotional Appeals in Blood Donation Communications Executed in Korea

Journal of Social Science, 2022-08, Vol.61 (2), p.309-333

2022

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Effects of Older Adults’ Aging Anxiety, Age-Related Category Cue of Product and Regulatory Focused Message in Ad on Product Purchase Intention

Journal of Social Science, 2023-12, Vol.62 (3), p.49-76

2023

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Effects of Older Adults’ Cognitive Age Perception, Future Time Perspective and Current Emotional State on Selective Viewing of News Contents on YouTube

Journal of Social Science, 2021-12, Vol.60 (3), p.1-29

2021

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An Eye-tracking Study: Consumer Perceptual Processing of SPA Brand Extensions

Korean Society for Emotion and Sensibility, 2015-12, Vol.18 (4), p.87-98

Kang, Jungsuk

2015

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A Meta-analytic Study on Effectiveness of Online Ad Content and Execution Characteristics: A Focus on Korean Studies

Journal of Social Science, 2021-08, Vol.60 (2), p.103-131

2021

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Development and Validation of the Korean Version of the Short-Form Need for Affect Scale

Journal of Consumer Studies, 2021-08, Vol.32 (4), p.109-133

2021

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Effects of ad endorser’s gaze directions on social perceptions and advertising effectiveness

Korean Society for Emotion and Sensibility, 2015-03, Vol.18 (1), p.3-14

Kang, Jungsuk

2015

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A Study on the Relationships among the K-PIS(Korean Probation Information System) Variables and Recidivism of Sexual Offenders under Electronic Anklet Program

Correction Review, 2018-03, Vol.78 (1), p.167-190

2018

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The Role of Temporal Distance in Enhancing Non-Smoking Adolescents’ Intent to Maintain Non-Smoking

The Korean Journal of Advertising, 2017-11, Vol.28 (8), p.27-48

2017

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The Effect of Legitimacy and Fashionability on Females' Control over their Boyfriends' Fashion Style

Korean Society for Emotion and Sensibility, 2015-12, Vol.18 (4), p.109-118

2015

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대학생의 취업스트레스, 청년 집단 소속감, 일반적 자기효능감 및 노인에 대한 태도의 관계: 탐색적 연구

Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology, 2019-11, Vol.9 (11), p.1059-1070

2019

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The Relationship Among Early Maladaptive Schema, Emotional Dysregulation, and SNS Addiction

Korean Society for Emotion and Sensibility, 2017-06, Vol.20 (2), p.33-44

2017

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사회적 자기효능감, SNS 이용정도 및 우울의 관계: SNS 이용목적의 조절효과

Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology, 2019-10, Vol.9 (10), p.577-586

2019

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브랜드확장에 대한 내·외현태도가 구입의향에 미치는 영향: 모브랜드-브랜드확장 유사성의 조절효과

Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology, 2019-10, Vol.9 (10), p.901-911

2019

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An ERP study on charitable donation ad effects: Mental imagery and attention

Korean Society for Emotion and Sensibility, 2014-06, Vol.17 (2), p.3-12

2014

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Integrated High-Temporal-Resolution and High-Density Subretinal Prosthesis Using a Correlated Double-Sampling Technique

Sensors (Basel, Switzerland), 2023-07, Vol.23 (14), p.6501

2023

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Ambient Light Rejection Integrated Circuit for Autonomous Adaptation on a Sub-Retinal Prosthetic System

Sensors (Basel, Switzerland), 2021-08, Vol.21 (16), p.5638

2021

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The Effect of Ad Skepticism and Celebrity Preference on Brand Attitude Change in Celebrity‐Endorsed Advertising

Effect of need for cognition on the sequential processing of brand extension: Evidence from Korean women

Age Differences in Psychological Antecedents and Behavioral Consequences of Stigmatization Associated with COVID-19 among Koreans

Age and Cultural Differences in Recognitions of Emotions from Masked Faces among Koreans and Americans

Effects of Message Framing and Visual-Fear Appeals on Smoker Responses to Antismoking Ads

The Impact of Stereotype Threat Associated with New Technology Adoption on the Continuance Usage Intention of Kiosks among the Elderly : The Mediation Effect of Embarrassment and the Moderation Effect of Technology Anxiety

The Effect of Perceived Health-Related Physical Risk and Negative Social Image of Smokers on Smokers' Feelings of Guilt Related to Smoking

Effects of Attribute Framing in Advertising on Brand Extension Evaluations

Examining Persuasive Effects of Emotional Appeals in Blood Donation Communications Executed in Korea

Effects of Older Adults’ Aging Anxiety, Age-Related Category Cue of Product and Regulatory Focused Message in Ad on Product Purchase Intention

Effects of Older Adults’ Cognitive Age Perception, Future Time Perspective and Current Emotional State on Selective Viewing of News Contents on YouTube

An Eye-tracking Study: Consumer Perceptual Processing of SPA Brand Extensions

A Meta-analytic Study on Effectiveness of Online Ad Content and Execution Characteristics: A Focus on Korean Studies

Development and Validation of the Korean Version of the Short-Form Need for Affect Scale

Effects of ad endorser’s gaze directions on social perceptions and advertising effectiveness

A Study on the Relationships among the K-PIS(Korean Probation Information System) Variables and Recidivism of Sexual Offenders under Electronic Anklet Program

The Role of Temporal Distance in Enhancing Non-Smoking Adolescents’ Intent to Maintain Non-Smoking

The Effect of Legitimacy and Fashionability on Females' Control over their Boyfriends' Fashion Style

대학생의 취업스트레스, 청년 집단 소속감, 일반적 자기효능감 및 노인에 대한 태도의 관계: 탐색적 연구

The Relationship Among Early Maladaptive Schema, Emotional Dysregulation, and SNS Addiction

사회적 자기효능감, SNS 이용정도 및 우울의 관계: SNS 이용목적의 조절효과

브랜드확장에 대한 내·외현태도가 구입의향에 미치는 영향: 모브랜드-브랜드확장 유사성의 조절효과

An ERP study on charitable donation ad effects: Mental imagery and attention

Integrated High-Temporal-Resolution and High-Density Subretinal Prosthesis Using a Correlated Double-Sampling Technique

Ambient Light Rejection Integrated Circuit for Autonomous Adaptation on a Sub-Retinal Prosthetic System

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