UB Paderborn / Katalog / Suche / in CDI

Sortiert nach

Einfacher Volltextzugriff von (fast) überall

Installieren Sie die LibKey Nomad-Browsererweiterung und erhalten Sie von vielen Webseiten einfachen Zugriff auf lizenzierte Volltexte oder Open Access Publikationen. Mehr erfahren...

A picture is worth a thousand words: Translating product reviews into a product positioning map

International journal of research in marketing, 2017-03, Vol.34 (1), p.265-285

2017

Volltextzugriff (PDF)

Measure twice and cut once: the carpenter's rule still applies

Marketing letters, 2015-09, Vol.26 (3), p.237-243

Kamakura, Wagner A.

2015

Volltextzugriff (PDF)

How Economic Contractions and Expansions Affect Expenditure Patterns

The Journal of consumer research, 2012-08, Vol.39 (2), p.229-247

2012

Volltextzugriff (PDF)

Satisfaction, Repurchase Intent, and Repurchase Behavior: Investigating the Moderating Effect of Customer Characteristics

Journal of marketing research, 2001-02, Vol.38 (1), p.131-142

2001

Volltextzugriff (PDF)

CRITÉRIOS DE ESTRATIFICAÇÃO E COMPARAÇÃO DE CLASSIFICADORES SOCIOECONÔMICOS NO BRASIL

Revista de Administração de Empresas, 2016, Vol.56 (1), p.55-70

2016

Volltextzugriff (PDF)

Quantitative Trendspotting

Journal of marketing research, 2012-08, Vol.49 (4), p.514-536

2012

Volltextzugriff (PDF)

Defection Detection: Measuring and Understanding the Predictive Accuracy of Customer Churn Models

Journal of marketing research, 2006-05, Vol.43 (2), p.204-211

2006

Volltextzugriff (PDF)

Identifying Sales Performance Gaps with Internal Benchmarking

Journal of retailing, 2017-12, Vol.93 (4), p.401-419

2017

Volltextzugriff (PDF)

Socioeconomic status and consumption in an emerging economy

International journal of research in marketing, 2013-03, Vol.30 (1), p.4-18

2013

Volltextzugriff (PDF)

How social and economic conditions impact socioeconomic mobility. The case of Spain

Research in social stratification and mobility, 2024-06, Vol.91, p.100931, Article 100931

2024

Volltextzugriff (PDF)

A Topical History of JMR

Journal of marketing research, 2014-02, Vol.51 (1), p.84-91

2014

Volltextzugriff (PDF)

Reflections on My Editorship of JMR and Beyond

Journal of marketing research, 2014-02, Vol.51 (1), p.131-132

KAMAKURA, WAGNER A.

2014

Volltextzugriff (PDF)

Are multichannel customers really more valuable? An analysis of banking services

International journal of research in marketing, 2016-03, Vol.33 (1), p.208-212

2016

Volltextzugriff (PDF)

Measuring Contagion in the Diffusion of Consumer Packaged Goods

Journal of marketing research, 2011-02, Vol.48 (1), p.28-47

2011

Volltextzugriff (PDF)

Improving the statistical performance of tracking studies based on repeated cross-sections with primary dynamic factor analysis

International journal of research in marketing, 2015-03, Vol.32 (1), p.94-112

2015

Volltextzugriff (PDF)

Sequential market basket analysis

Marketing letters, 2012-09, Vol.23 (3), p.505-516

Kamakura, Wagner A.

2012

Volltextzugriff (PDF)

Cross-Selling: Offering the Right Product to the Right Customer at the Right Time

Journal of relationship marketing (Binghamton, N.Y.), 2008-01, Vol.6 (3-4), p.41-58

Kamakura, Wagner A.

2008

Volltextzugriff (PDF)

Where Did All That Money Go? Understanding How Consumers Allocate Their Consumption Budget

Journal of marketing, 2008-11, Vol.72 (6), p.109-131

2008

Volltextzugriff (PDF)

Assessing the Service-Profit Chain

Marketing science (Providence, R.I.), 2002-08, Vol.21 (3), p.294-317

2002

Volltextzugriff (PDF)

Cross-selling through database marketing: a mixed data factor analyzer for data augmentation and prediction

International journal of research in marketing, 2003-03, Vol.20 (1), p.45-65

2003

Volltextzugriff (PDF)

Chain-wide and store-level analysis for cross-category management

Journal of retailing, 2007-04, Vol.83 (2), p.159-170

2007

Volltextzugriff (PDF)

Optimal Bundling and Pricing under a Monopoly: Contrasting Complements and Substitutes from Independently Valued Products

The Journal of business (Chicago, Ill.), 2003-04, Vol.76 (2), p.211-231

2003

Volltextzugriff (PDF)

Size and Share of Customer Wallet

Journal of marketing, 2007-04, Vol.71 (2), p.94-113

2007

Volltextzugriff (PDF)

Household Life Cycles and Lifestyles in the United States

Journal of marketing research, 2006-02, Vol.43 (1), p.121-132

2006

Volltextzugriff (PDF)

Empirical Generalizations in Retailing

Journal of retailing, 2014-06, Vol.90 (2), p.121-124

2014

Volltextzugriff (PDF)

1 – 25 von 167

Menü

Weitere Dienste

Einstellungen

A picture is worth a thousand words: Translating product reviews into a product positioning map

Measure twice and cut once: the carpenter's rule still applies

How Economic Contractions and Expansions Affect Expenditure Patterns

Satisfaction, Repurchase Intent, and Repurchase Behavior: Investigating the Moderating Effect of Customer Characteristics

CRITÉRIOS DE ESTRATIFICAÇÃO E COMPARAÇÃO DE CLASSIFICADORES SOCIOECONÔMICOS NO BRASIL

Quantitative Trendspotting

Defection Detection: Measuring and Understanding the Predictive Accuracy of Customer Churn Models

Identifying Sales Performance Gaps with Internal Benchmarking

Socioeconomic status and consumption in an emerging economy

How social and economic conditions impact socioeconomic mobility. The case of Spain

A Topical History of JMR

Reflections on My Editorship of JMR and Beyond

Are multichannel customers really more valuable? An analysis of banking services

Measuring Contagion in the Diffusion of Consumer Packaged Goods

Improving the statistical performance of tracking studies based on repeated cross-sections with primary dynamic factor analysis

Sequential market basket analysis

Cross-Selling: Offering the Right Product to the Right Customer at the Right Time

Where Did All That Money Go? Understanding How Consumers Allocate Their Consumption Budget

Assessing the Service-Profit Chain

Cross-selling through database marketing: a mixed data factor analyzer for data augmentation and prediction

Chain-wide and store-level analysis for cross-category management

Optimal Bundling and Pricing under a Monopoly: Contrasting Complements and Substitutes from Independently Valued Products

Size and Share of Customer Wallet

Household Life Cycles and Lifestyles in the United States

Empirical Generalizations in Retailing

Suchergebnisse filtern