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Cultural Differences in Brand Extension Evaluation: The Influence of Analytic versus Holistic Thinking

The Journal of consumer research, 2007-03, Vol.33 (4), p.529-536

2007

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Consumer Socialization of Children: A Retrospective Look At Twenty‐Five Years of Research

The Journal of consumer research, 1999-12, Vol.26 (3), p.183-213

John, Deborah Roedder

1999

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The Development of Self‐Brand Connections in Children and Adolescents

The Journal of consumer research, 2005-06, Vol.32 (1), p.119-129

2005

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Growing up in a Material World: Age Differences in Materialism in Children and Adolescents

The Journal of consumer research, 2007-12, Vol.34 (4), p.480-493

2007

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The effects of scarcity on consumer decision journeys

Journal of the Academy of Marketing Science, 2019-05, Vol.47 (3), p.532-550

2019

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Got to Get You into My Life: Do Brand Personalities Rub Off on Consumers?

The Journal of consumer research, 2010-12, Vol.37 (4), p.655-669

2010

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The Secrecy Effect: Secret Consumption Increases Women’s Product Evaluations and Choice

The Journal of consumer research, 2020-04, Vol.46 (6), p.1093-1109

2020

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I Think I Can, I Think I Can: Brand Use, Self-Efficacy, and Performance

Journal of marketing research, 2014-04, Vol.51 (2), p.233-247

2014

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Consumer response to brand extensions: Construal level as a moderator of the importance of perceived fit

Journal of consumer psychology, 2008-04, Vol.18 (2), p.116-126

2008

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The impact of gratitude on adolescent materialism and generosity

The journal of positive psychology, 2019-07, Vol.14 (4), p.502-511

2019

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More than meets the eye: The influence of implicit and explicit self-esteem on materialism

Journal of consumer psychology, 2011, Vol.21 (1), p.73-87

2011

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Brand Concept Maps: A Methodology for Identifying Brand Association Networks

Journal of marketing research, 2006-11, Vol.43 (4), p.549-563

2006

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When does negative brand publicity hurt? The moderating influence of analytic versus holistic thinking

Journal of consumer psychology, 2008-10, Vol.18 (4), p.320-332

2008

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Variety Seeking, Satiation, and Maximizing Enjoyment Over Time

Journal of consumer psychology, 2019-01, Vol.29 (1), p.89-103

2019

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The Effects of Linguistic Devices on Consumer Information Processing and Persuasion: A Language Complexity × Processing Mode Framework

Journal of consumer psychology, 2018-10, Vol.28 (4), p.689-711

2018

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Up, Up, and Away: Upgrading as a Response to Dissimilar Brand Users

Journal of marketing research, 2019-02, Vol.56 (1), p.142-157

2019

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What Makes Brands Elastic? The Influence of Brand Concept and Styles of Thinking on Brand Extension Evaluation

Journal of marketing, 2010-05, Vol.74 (3), p.80-92

2010

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Does the devil wear Prada? Luxury product experiences can affect prosocial behavior

International journal of research in marketing, 2021-03, Vol.38 (1), p.104-119

2021

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The Meaning of Brand Names to Children: A Developmental Investigation

Journal of consumer psychology, 2003, Vol.13 (3), p.205-219

2003

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What Makes Brands Elastic? The Influence of Brand Concept and Styles of Thinking on Brand Extension Evaluation

Journal of marketing, 2010-05, Vol.74 (3), p.80-92

2010

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Interpersonal influences on adolescent materialism: A new look at the role of parents and peers

Journal of consumer psychology, 2010-04, Vol.20 (2), p.176-184

2010

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Judging a Book by its Cover: The Influence of Implicit Self-Theories on Brand User Perceptions

Journal of consumer psychology, 2018-01, Vol.28 (1), p.56-76

2018

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Consumer Learning by Analogy: A Model of Internal Knowledge Transfer

The Journal of consumer research, 1997-12, Vol.24 (3), p.266-284

1997

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Counterfeit Luxury Consumption in a Social Context: The Effects on Females’ Moral Disengagement and Behavior

Journal of consumer psychology, 2019-04, Vol.29 (2), p.207-225

2019

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Capitalizing on brand personalities in advertising: The influence of implicit self-theories on ad appeal effectiveness

Journal of consumer psychology, 2012-07, Vol.22 (3), p.424-432

2012

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Cultural Differences in Brand Extension Evaluation: The Influence of Analytic versus Holistic Thinking

Consumer Socialization of Children: A Retrospective Look At Twenty‐Five Years of Research

The Development of Self‐Brand Connections in Children and Adolescents

Growing up in a Material World: Age Differences in Materialism in Children and Adolescents

The effects of scarcity on consumer decision journeys

Got to Get You into My Life: Do Brand Personalities Rub Off on Consumers?

The Secrecy Effect: Secret Consumption Increases Women’s Product Evaluations and Choice

I Think I Can, I Think I Can: Brand Use, Self-Efficacy, and Performance

Consumer response to brand extensions: Construal level as a moderator of the importance of perceived fit

The impact of gratitude on adolescent materialism and generosity

More than meets the eye: The influence of implicit and explicit self-esteem on materialism

Brand Concept Maps: A Methodology for Identifying Brand Association Networks

When does negative brand publicity hurt? The moderating influence of analytic versus holistic thinking

Variety Seeking, Satiation, and Maximizing Enjoyment Over Time

The Effects of Linguistic Devices on Consumer Information Processing and Persuasion: A Language Complexity × Processing Mode Framework

Up, Up, and Away: Upgrading as a Response to Dissimilar Brand Users

What Makes Brands Elastic? The Influence of Brand Concept and Styles of Thinking on Brand Extension Evaluation

Does the devil wear Prada? Luxury product experiences can affect prosocial behavior

The Meaning of Brand Names to Children: A Developmental Investigation

What Makes Brands Elastic? The Influence of Brand Concept and Styles of Thinking on Brand Extension Evaluation

Interpersonal influences on adolescent materialism: A new look at the role of parents and peers

Judging a Book by its Cover: The Influence of Implicit Self-Theories on Brand User Perceptions

Consumer Learning by Analogy: A Model of Internal Knowledge Transfer

Counterfeit Luxury Consumption in a Social Context: The Effects on Females’ Moral Disengagement and Behavior

Capitalizing on brand personalities in advertising: The influence of implicit self-theories on ad appeal effectiveness

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