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The Relative Impact of Marketing, Research-and-Development, and Operations Capabilities on Firm Performance

Journal of marketing, 2008-07, Vol.72 (4), p.1-11

2008

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Building Brand Assets: The Role of Trademark Rights

Journal of marketing research, 2022-10, Vol.59 (5), p.1059-1082

2022

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The Role of Relational Information Processes and Technology Use in Customer Relationship Management

Journal of marketing, 2005-10, Vol.69 (4), p.177-192

2005

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Market Orientation: A Meta-Analytic Review and Assessment of Its Antecedents and Impact on Performance

Journal of marketing, 2005-04, Vol.69 (2), p.24-41

2005

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Customer Response Capability in a Sense-and-Respond Era: The Role of Customer Knowledge Process

Journal of the Academy of Marketing Science, 2004-07, Vol.32 (3), p.219-233

2004

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The Role of Relational Embeddedness in Retail Buyers' Selection of New Products

Journal of marketing research, 2006-11, Vol.43 (4), p.580-587

2006

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Product and environmental social performance: Varying effect on firm performance

Strategic management journal, 2013-10, Vol.34 (10), p.1255-1264

2013

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Choice of Cause in Cause-Related Marketing

Journal of marketing, 2012-07, Vol.76 (4), p.126-139

2012

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Recall environment and post-recall stock market response

Journal of the Academy of Marketing Science, 2024-07, Vol.52 (4), p.1171-1194

2024

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The Theory of Multimarket Competition: A Synthesis and Implications for Marketing Strategy

Journal of marketing, 1999-07, Vol.63 (3), p.49

1999

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Does It Pay to Recall Your Product Early? An Empirical Investigation in the Automobile Industry

Journal of marketing, 2017-05, Vol.81 (3), p.111-129

2017

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The Impact of Customer Relationship Management Implementation on Cost and Profit Efficiencies: Evidence from the U.S. Commercial Banking Industry

Journal of marketing, 2009-11, Vol.73 (6), p.61-76

2009

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Building A Sustainable Shelf: The Role of Firm Sustainability Reputation

Journal of retailing, 2021-12, Vol.97 (4), p.507-522

2021

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Marketing performance assessment and accountability: Process and outcomes

International journal of research in marketing, 2022-06, Vol.39 (2), p.462-481

2022

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Customer Response Capability in a Sense-and-Respond Era: The Role of Customer Knowledge Process

Journal of the Academy of Marketing Science, 2004-06, Vol.32 (3), p.219-233

2004

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Brand Licensing: What Drives Royalty Rates?

Journal of marketing, 2013-09, Vol.77 (5), p.108-122

2013

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The Relative Impact of Marketing, Research-and-Development, and Operations Capabilities on Firm Performance

Journal of marketing, 2008-07, Vol.72 (4), p.1-11

2008

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Does Success Diminish Competitive Responsiveness? Reconciling Conflicting Perspectives

Journal of the Academy of Marketing Science, 2006-07, Vol.34 (3), p.284-294

Jayachandran, S.

2006

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Subsidiary Use of Foreign Marketing Knowledge

Journal of international marketing (East Lansing, Mich.), 2009-01, Vol.17 (1), p.1-29

2009

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Marketing Strategy: An Assessment of the State of the Field and Outlook

Journal of the Academy of Marketing Science, 1999-04, Vol.27 (2), p.120-143

1999

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The Theory of Multimarket Competition: A Synthesis and Implications for Marketing Strategy

Journal of marketing, 1999-07, Vol.63 (3), p.49-66

1999

Volltextzugriff (PDF)

The Role of Relational Embeddedness in Retail Buyers' Selection of New Products

Journal of marketing research, 2006-11, Vol.43 (4), p.11

2006

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Managing Charitable Giving: Cause Portfolio Dimensions and Their Impact on Stakeholder Evaluations

Advances in Consumer Research, 2012, Vol.40, p.62

2012

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Strategic Interdependence in Organizations: Deconglomeration and Marketing Strategy

Journal of marketing, 2001-01, Vol.65 (1), p.15-28

2001

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Innovation and Strategy, 2018, Vol.15, p.321-338

2018

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The Relative Impact of Marketing, Research-and-Development, and Operations Capabilities on Firm Performance

Building Brand Assets: The Role of Trademark Rights

The Role of Relational Information Processes and Technology Use in Customer Relationship Management

Market Orientation: A Meta-Analytic Review and Assessment of Its Antecedents and Impact on Performance

Customer Response Capability in a Sense-and-Respond Era: The Role of Customer Knowledge Process

The Role of Relational Embeddedness in Retail Buyers' Selection of New Products

Product and environmental social performance: Varying effect on firm performance

Choice of Cause in Cause-Related Marketing

Recall environment and post-recall stock market response

The Theory of Multimarket Competition: A Synthesis and Implications for Marketing Strategy

Does It Pay to Recall Your Product Early? An Empirical Investigation in the Automobile Industry

The Impact of Customer Relationship Management Implementation on Cost and Profit Efficiencies: Evidence from the U.S. Commercial Banking Industry

Building A Sustainable Shelf: The Role of Firm Sustainability Reputation

Marketing performance assessment and accountability: Process and outcomes

Customer Response Capability in a Sense-and-Respond Era: The Role of Customer Knowledge Process

Brand Licensing: What Drives Royalty Rates?

The Relative Impact of Marketing, Research-and-Development, and Operations Capabilities on Firm Performance

Does Success Diminish Competitive Responsiveness? Reconciling Conflicting Perspectives

Subsidiary Use of Foreign Marketing Knowledge

Marketing Strategy: An Assessment of the State of the Field and Outlook

The Theory of Multimarket Competition: A Synthesis and Implications for Marketing Strategy

The Role of Relational Embeddedness in Retail Buyers' Selection of New Products

Managing Charitable Giving: Cause Portfolio Dimensions and Their Impact on Stakeholder Evaluations

Strategic Interdependence in Organizations: Deconglomeration and Marketing Strategy

Previous Volume Contents

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