UB Paderborn / Katalog / Suche / in CDI

1 – 25 von 87

Sortiert nach

Positive and negative behaviours resulting from brand attachment: The moderating effects of attachment styles

European journal of marketing, 2018-04, Vol.52 (5/6), p.1185-1202

2018

Volltextzugriff (PDF)

The repercussions and challenges of COVID-19 in the hotel industry: Potential strategies from a case study of Indonesia

International journal of hospitality management, 2021-05, Vol.95, p.102890-102890, Article 102890

2021

Volltextzugriff (PDF)

Mindsets, shopping motivations and compulsive buying: Insights from China

Journal of consumer behaviour, 2020-09, Vol.19 (5), p.423-437

2020

Volltextzugriff (PDF)

The interaction effect of country-of-origin positioning and cultural distance on international advertising effectiveness: a construal level perspective

International marketing review, 2022-08, Vol.39 (4), p.931-954

2022

Volltextzugriff (PDF)

Tie the knot: building stronger consumers’ attachment toward a brand

Journal of strategic marketing, 2018-04, Vol.26 (3), p.223-240

2018

Volltextzugriff (PDF)

The role of online channel in influencing perceived firm size and brand authenticity in international marketing

International marketing review, 2023-04, Vol.40 (2), p.246-264

2023

Volltextzugriff (PDF)

The role of ideal self-congruence and brand attachment in consumers’ negative behaviour: Compulsive buying and external trash-talking

European journal of marketing, 2018-03, Vol.52 (3/4), p.683-701

2018

Volltextzugriff (PDF)

A cross validation of Consumer-Based Brand Equity models: Driving customer equity in retail brands

Journal of business research, 2016-09, Vol.69 (9), p.3740-3747

2016

Volltextzugriff (PDF)

Exploring the Determinants of Intention to Use P2P Mobile Payment in Spain

Information systems management, 2021-04, Vol.38 (2), p.165-180

2021

Volltextzugriff (PDF)

Tourists' mindsets and choice of adventurous holiday activities

Current issues in tourism, 2021-08, Vol.24 (15), p.2078-2087

2021

Volltextzugriff (PDF)

Stand by me: analyzing the tourist–intelligent voice assistant relationship quality

International journal of contemporary hospitality management, 2021-11, Vol.33 (11), p.3840-3859

2021

Volltextzugriff (PDF)

Extension and Validation of A Novel Destination Brand Equity Model

Journal of travel research, 2023-07, Vol.62 (6), p.1257-1276

2023

Volltextzugriff (PDF)

Building customer engagement in mobile commerce through need fulfillment: an approach of self-determination theory

Journal of strategic marketing, 2024-01, Vol.32 (1), p.80-99

2024

Volltextzugriff (PDF)

Do stereotypes matter for brand attachment?

Marketing intelligence & planning, 2021-05, Vol.39 (4), p.501-515

2021

Volltextzugriff (PDF)

The effect of consumer-generated media stimuli on emotions and consumer brand engagement

The journal of product & brand management, 2020-04, Vol.29 (3), p.387-408

2020

Volltextzugriff (PDF)

Role of brand attachment and satisfaction in driving customer behaviors for durables: a longitudinal study

European journal of marketing, 2024-01, Vol.58 (1), p.217-254

2024

Volltextzugriff (PDF)

Branded premiums in tourism destination promotion

Tourism review (Association internationale d'experts scientifiques du tourisme), 2021-11, Vol.76 (5), p.1001-1012

2021

Volltextzugriff (PDF)

Unraveling the mechanism to develop health consciousness from organic food: a cross-comparison of Brazilian and Spanish millennials

British food journal (1966), 2022-01, Vol.124 (1), p.197-220

2022

Volltextzugriff (PDF)

The role of interactivity on customer engagement in mobile e-commerce applications

International journal of market research, 2022-03, Vol.64 (2), p.269-291

2022

Volltextzugriff (PDF)

The influence of self-congruence and relationship quality on student educational involvement

Journal of marketing for higher education, 2023-01, Vol.33 (1), p.40-57

2023

Volltextzugriff (PDF)

A consumer-based brand performance model for assessing brand success

International journal of market research, 2019-01, Vol.61 (1), p.93-110

2019

Volltextzugriff (PDF)

How visual angle influences product recommendations in response to two-sided messages

Marketing intelligence & planning, 2024-07, Vol.42 (6), p.1010-1027

2024

Volltextzugriff (PDF)

Responsible and active brand personality: On the relationships with brand experience and key relationship constructs

Journal of business research, 2019-06, Vol.99, p.464-471

2019

Volltextzugriff (PDF)

Destination's efforts and commitment towards recycling

Current issues in tourism, 2020-11, Vol.23 (21), p.2637-2648

2020

Volltextzugriff (PDF)

Impact of perceived value on casual mobile game loyalty: The moderating effect of intensity of playing

Journal of consumer behaviour, 2020-09, Vol.19 (5), p.493-504

2020

Volltextzugriff (PDF)

1 – 25 von 87

Suche als RSS-Feed

Suchergebnisse filtern

Filter anzeigen

Nur zeigen

Geprüft (Peer-Review)
(79)
Mit Volltextzugriff
(85)

Publikationsform

Sprache

Erscheinungsjahr

n.n

Thema

Social Sciences
(73)
Business & Economics
(57)
Business
(48)
Hospitality, Leisure, Sport & Tourism
(19)
Social Sciences - Other Topics
(19)
Consumers
(17)
Brand Loyalty
(15)
Consumer Behavior
(15)
Marketing
(12)
Konsumentenverhalten
(11)
Management
(11)
Markenführung
(10)
Tourism
(9)
Brand Attachment
(7)
Brand Equity
(7)
Markenimage
(7)
Perceptions
(7)
Science & Technology
(7)
Studies
(7)
Emotions
(6)

15 weitere anzeigen...

Weniger anzeigen...

Neu hinzugefügt

... seit 90 Tagen
(2)

Menü

Weitere Dienste

Einstellungen

Positive and negative behaviours resulting from brand attachment: The moderating effects of attachment styles

The repercussions and challenges of COVID-19 in the hotel industry: Potential strategies from a case study of Indonesia

Mindsets, shopping motivations and compulsive buying: Insights from China

The interaction effect of country-of-origin positioning and cultural distance on international advertising effectiveness: a construal level perspective

Tie the knot: building stronger consumers’ attachment toward a brand

The role of online channel in influencing perceived firm size and brand authenticity in international marketing

The role of ideal self-congruence and brand attachment in consumers’ negative behaviour: Compulsive buying and external trash-talking

A cross validation of Consumer-Based Brand Equity models: Driving customer equity in retail brands

Exploring the Determinants of Intention to Use P2P Mobile Payment in Spain

Tourists' mindsets and choice of adventurous holiday activities

Stand by me: analyzing the tourist–intelligent voice assistant relationship quality

Extension and Validation of A Novel Destination Brand Equity Model

Building customer engagement in mobile commerce through need fulfillment: an approach of self-determination theory

Do stereotypes matter for brand attachment?

The effect of consumer-generated media stimuli on emotions and consumer brand engagement

Role of brand attachment and satisfaction in driving customer behaviors for durables: a longitudinal study

Branded premiums in tourism destination promotion

Unraveling the mechanism to develop health consciousness from organic food: a cross-comparison of Brazilian and Spanish millennials

The role of interactivity on customer engagement in mobile e-commerce applications

The influence of self-congruence and relationship quality on student educational involvement

A consumer-based brand performance model for assessing brand success

How visual angle influences product recommendations in response to two-sided messages

Responsible and active brand personality: On the relationships with brand experience and key relationship constructs

Destination's efforts and commitment towards recycling

Impact of perceived value on casual mobile game loyalty: The moderating effect of intensity of playing

Suchergebnisse filtern