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The impact of virtual reality (VR) technology on sport spectators' flow experience and satisfaction

Computers in human behavior, 2019-04, Vol.93, p.346-356

2019

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Sport in Korea: History, development, management

1, 2017

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Branding athletes: Exploration and conceptualization of athlete brand image

Sport management review, 2014-05, Vol.17 (2), p.97-106

2014

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Scarcity Message Effects on Consumption Behavior: Limited Edition Product Considerations

Psychology & marketing, 2015-10, Vol.32 (10), p.989-1001

2015

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Athlete brand image: scale development and model test

European sport management quarterly, 2013-09, Vol.13 (4), p.383-403

2013

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Place attachment as a mediator of the relationship between nature-based recreation benefits and future visit intentions

Journal of sustainable tourism, 2012-05, Vol.20 (4), p.603-626

2012

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The Impact of Event Quality and Psychological Commitment on Fan Attendance in College Basketball Events in the U.S

Journal of Global Sport Management, 2024, 9(1), , pp.182-201

2024

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Determinants of consumer attitude toward corporate sponsors: A comparison between a profit and nonprofit sport event sponsorship

Journal of consumer behaviour, 2017-03, Vol.16 (2), p.176-186

2017

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Meaningful vs. hedonic consumption: The effects of elevation on online sharing and information searching behaviors

Telematics and informatics, 2019-12, Vol.45, p.101298, Article 101298

2019

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Symbiotic Relationship Between Sport Media Consumption and Spectatorship: The Role of Flow Experience and Hedonic Need Fulfillment

Journal of global sport management (Print), 2022-01, Vol.7 (1), p.112-134

2022

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Effects of Relative Size and Homogeneity of Sports Fan Community on Potential Fans’ Support Intentions

Journal of sport management, 2020-03, Vol.34 (2), p.103-119

2020

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The Influence of Relationship Quality on Sport Consumption Behaviors: An Empirical Examination of the Relationship Quality Framework

Journal of sport management, 2011-11, Vol.25 (6), p.576-592

2011

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Assessment of event quality in major spectator sports

Managing service quality, 2011-05, Vol.21 (3), p.304-322

2011

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A Hierarchical Approach for Predicting Sport Consumption Behavior: A Personality and Needs Perspective

Journal of sport management, 2017-05, Vol.31 (3), p.213-228

2017

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Athlete reputational crisis and consumer evaluation

European sport management quarterly, 2015-08, Vol.15 (4), p.434-453

2015

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The impact of relationship quality on attitude toward a sponsor

The Journal of business & industrial marketing, 2011-10, Vol.26 (8), p.566-576

2011

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Brand Community Development Through Associated Communities: Grounding Community Measurement Within Social Identity Theory

Journal of marketing theory and practice, 2011-10, Vol.19 (4), p.407-422

2011

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How Does the Negative Impact of an Athlete’s Reputational Crisis Spill Over to Endorsed and Competing Brands? The Moderating Effects of Consumer Knowledge

Communication and sport, 2019-06, Vol.7 (3), p.385-409

2019

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Consumers' Intention to Attend Soccer Events: Application and Extension of the Theory of Planned Behavior

Psychological reports, 2015-08, Vol.117 (1), p.89-102

2015

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Concussion Knowledge, Attitude, and Risk Management Practices of High School Girls’ Soccer Coaches

The Physical educator, 2020-12, Vol.77 (5)

2020

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Donor motivation in college sport: Does contribution level matter?

Social behavior and personality, 2016-07, Vol.44 (6), p.1015-1032

2016

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Genetic investigation of bisphosphonate-related osteonecrosis of jaw (BRONJ) via whole exome sequencing and bioinformatics

PloS one, 2015-02, Vol.10 (2), p.e0118084-e0118084

2015

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Electrochemical evaluation of crevice corrosion of 430 ferritic stainless steel using the microcapillary tube technique

Desalination, 2005-12, Vol.186 (1), p.65-74

2005

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Real-time Mandatory Access Control on SELinux for Internet of Things

2019 IEEE International Conference on Consumer Electronics (ICCE), 2019, p.1-6

2019

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Sport Management and Marketing: Overview and Recommendation for Future Research. [Gestión y marketing deportivo: Revisión y recomendación para investigaciones futuras]

Revista internacional de ciencias del deporte, 2013-07, Vol.9 (33), p.205-207

Yong Jae Ko

2013

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The impact of virtual reality (VR) technology on sport spectators' flow experience and satisfaction

Sport in Korea: History, development, management

Branding athletes: Exploration and conceptualization of athlete brand image

Scarcity Message Effects on Consumption Behavior: Limited Edition Product Considerations

Athlete brand image: scale development and model test

Place attachment as a mediator of the relationship between nature-based recreation benefits and future visit intentions

The Impact of Event Quality and Psychological Commitment on Fan Attendance in College Basketball Events in the U.S

Determinants of consumer attitude toward corporate sponsors: A comparison between a profit and nonprofit sport event sponsorship

Meaningful vs. hedonic consumption: The effects of elevation on online sharing and information searching behaviors

Symbiotic Relationship Between Sport Media Consumption and Spectatorship: The Role of Flow Experience and Hedonic Need Fulfillment

Effects of Relative Size and Homogeneity of Sports Fan Community on Potential Fans’ Support Intentions

The Influence of Relationship Quality on Sport Consumption Behaviors: An Empirical Examination of the Relationship Quality Framework

Assessment of event quality in major spectator sports

A Hierarchical Approach for Predicting Sport Consumption Behavior: A Personality and Needs Perspective

Athlete reputational crisis and consumer evaluation

The impact of relationship quality on attitude toward a sponsor

Brand Community Development Through Associated Communities: Grounding Community Measurement Within Social Identity Theory

How Does the Negative Impact of an Athlete’s Reputational Crisis Spill Over to Endorsed and Competing Brands? The Moderating Effects of Consumer Knowledge

Consumers' Intention to Attend Soccer Events: Application and Extension of the Theory of Planned Behavior

Concussion Knowledge, Attitude, and Risk Management Practices of High School Girls’ Soccer Coaches

Donor motivation in college sport: Does contribution level matter?

Genetic investigation of bisphosphonate-related osteonecrosis of jaw (BRONJ) via whole exome sequencing and bioinformatics

Electrochemical evaluation of crevice corrosion of 430 ferritic stainless steel using the microcapillary tube technique

Real-time Mandatory Access Control on SELinux for Internet of Things

Sport Management and Marketing: Overview and Recommendation for Future Research. [Gestión y marketing deportivo: Revisión y recomendación para investigaciones futuras]

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