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Effects of brand love, personality and image on word of mouth: The case of fashion brands among young consumers

Journal of fashion marketing and management, 2012-09, Vol.16 (4), p.386-398

2012

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Effects of brand love, personality and image on word of mouth

Journal of fashion marketing and management, 2012-09, Vol.16 (4), p.386-398

2012

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Tourist risk perceptions and revisit intention: A critical review of literature

Cogent business & management, 2017-01, Vol.4 (1), p.1412874

2017

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The influence of perceived social media marketing activities on brand loyalty

Asia Pacific journal of marketing and logistics, 2017-01, Vol.29 (1), p.129-144

Ismail, Ahmed Rageh

2017

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Leveraging the potential of word of mouth: The role of love, excitement and image of fashion brands

Journal of Global Fashion Marketing, 2015, 6(2), , pp.87-102

Ismail, Ahmed Rageh

2015

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The influence of perceived social media marketing activities on brand loyalty: The mediation effect of brand and value consciousness

Asia Pacific journal of marketing and logistics, 2017-01, Vol.29 (1), p.129-144

Ismail, Ahmed Rageh

2017

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Expatriates adjustment and job performance: An examination of individual and organizational factors

International journal of productivity and performance management, 2013-01, Vol.62 (7), p.694-717

2013

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Effects of personality traits (big five) on expatriates adjustment and job performance

Equality, Diversity and Inclusion: An International Journal, 2014-01, Vol.33 (1), p.73-96

2014

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Determinants of SMEs’ performance: amalgamation of entrepreneurial, market and brand orientations

International journal of entrepreneurial behaviour & research, 2022-11

2022

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Intrinsic Work Values on Building Association of South-East Asian Nation’s Future Workforce: A Comparison of Three Nations

International review of management and marketing, 2016-08, Vol.6 (7), p.42-50

2016

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Intrinsic Work Values on Building ASEAN's Future Workforce: A Comparison of Three Nations

International review of management and marketing, 2016-10, Vol.6 (7S)

2016

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Corporate Identity Management (CIM) in Malaysian Higher Education Sector: Developing a Conceptual Model

International review of management and marketing, 2016, Vol.6 (7S), p.175-180

2016

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Customer experiences with brands: Literature review and research directions

Marketing review (Helensburgh, Scotland), 2011-10, Vol.11 (3), p.205-225

2011

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Brand engagement in self-concept (BESC), value consciousness and brand loyalty: a study of generation Z consumers in Malaysia

Young consumers, 2021-07, Vol.22 (1), p.112-130

2021

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Experience Marketing: An Empirical Investigation

Journal of relationship marketing (Binghamton, N.Y.), 2011-07, Vol.10 (3), p.167-201

Ismail, Ahmed Rageh

2011

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The ethical intention of marketing students: the role of ethical ideologies, Machiavellianism and gender

International journal of ethics education, 2017-04, Vol.2 (1), p.67-75

2017

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Understanding the Factors That Affect the Adoption of Innovative High-Technology Brands: The Case of Apple iPhone in Malaysia

Journal of global marketing, 2012-09, Vol.25 (4), p.226-239

Ismail, Ahmed Rageh

2012

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Intrinsic Work Values on Building ASEAN's Future Workforce: A Comparison of Three Nations

International review of management and marketing, 2016-10, Vol.6 (7S)

2016

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Intrinsic Work Values on Building ASEAN's Future Workforce: A Comparison of Three Nations

International review of management and marketing, 2016-10, Vol.6 (7S)

2016

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Expatriates adjustment and job performance

International journal of productivity and performance management, 2013-09, Vol.62 (7), p.694-717

2013

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Attitude of Muslim Consumers Toward Sex Appeal in Advertising: A Comparative Study Between Subcultures in Malaysia

Journal of promotion management, 2014-10, Vol.20 (5), p.553-570

2014

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Corporate Identity Management (CIM) in Malaysian Higher Education Sector: Developing a Conceptual Model

International review of management and marketing, 2016-10, Vol.6 (7S)

2016

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Corporate Identity Management (CIM) in Malaysian Higher Education Sector: Developing a Conceptual Model

International review of management and marketing, 2016-10, Vol.6 (7S)

2016

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Corporate Identity Management (CIM) in Malaysian Higher Education Sector: Developing a Conceptual Model

International review of management and marketing, 2016-10, Vol.6 (7S)

2016

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A Comparative Study of Work Values between US and Malaysia Marketing Students

International journal of business administration, 2016-08, Vol.7 (5)

2016

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Effects of brand love, personality and image on word of mouth: The case of fashion brands among young consumers

Effects of brand love, personality and image on word of mouth

Tourist risk perceptions and revisit intention: A critical review of literature

The influence of perceived social media marketing activities on brand loyalty

Leveraging the potential of word of mouth: The role of love, excitement and image of fashion brands

The influence of perceived social media marketing activities on brand loyalty: The mediation effect of brand and value consciousness

Expatriates adjustment and job performance: An examination of individual and organizational factors

Effects of personality traits (big five) on expatriates adjustment and job performance

Determinants of SMEs’ performance: amalgamation of entrepreneurial, market and brand orientations

Intrinsic Work Values on Building Association of South-East Asian Nation’s Future Workforce: A Comparison of Three Nations

Intrinsic Work Values on Building ASEAN's Future Workforce: A Comparison of Three Nations

Corporate Identity Management (CIM) in Malaysian Higher Education Sector: Developing a Conceptual Model

Customer experiences with brands: Literature review and research directions

Brand engagement in self-concept (BESC), value consciousness and brand loyalty: a study of generation Z consumers in Malaysia

Experience Marketing: An Empirical Investigation

The ethical intention of marketing students: the role of ethical ideologies, Machiavellianism and gender

Understanding the Factors That Affect the Adoption of Innovative High-Technology Brands: The Case of Apple iPhone in Malaysia

Intrinsic Work Values on Building ASEAN's Future Workforce: A Comparison of Three Nations

Intrinsic Work Values on Building ASEAN's Future Workforce: A Comparison of Three Nations

Expatriates adjustment and job performance

Attitude of Muslim Consumers Toward Sex Appeal in Advertising: A Comparative Study Between Subcultures in Malaysia

Corporate Identity Management (CIM) in Malaysian Higher Education Sector: Developing a Conceptual Model

Corporate Identity Management (CIM) in Malaysian Higher Education Sector: Developing a Conceptual Model

Corporate Identity Management (CIM) in Malaysian Higher Education Sector: Developing a Conceptual Model

A Comparative Study of Work Values between US and Malaysia Marketing Students

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