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Promoting customer brand engagement and brand loyalty through customer brand identification and value congruity

Spanish journal of marketing-ESIC, 2018-12, Vol.22 (3), p.319-337

2018

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Transforming destination-based customer engagement to revisit intention through co-creation: findings from SEM and fsQCA

Tourism review (Association internationale d'experts scientifiques du tourisme), 2024-03, Vol.79 (3), p.601-621

2024

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Understanding customer brand engagement through service environment: a multilevel analysis

The Service industries journal, 2023-12, p.1-26

2023

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Mediating role of government initiatives and media influence between perceived risks and destination image: a study of conflict zone

International journal of tourism cities, 2019-03, Vol.5 (1), p.90-106

2019

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Measuring Sustainable Effectiveness of Credit Financing Schemes through Risk Evaluation: A Review

Abhigyan, 2016-04, Vol.34 (1), p.71-85

2016

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Measurement model for social capital: extending social capital in internationalization of SMEs

Journal of international entrepreneurship, 2024-07

2024

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Examining tourist citizenship behaviors through affective, cognitive, behavioral engagement and reputation: Symmetrical and asymmetrical approaches

Journal of retailing and consumer services, 2023-11, Vol.75, p.103451, Article 103451

2023

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Eliciting consumer-engagement and experience to foster consumer-based-brand-equity: moderation of perceived-health-beliefs

The Service industries journal, 2023-04, Vol.ahead-of-print (ahead-of-print), p.1-26

2023

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Customer brand identification, affective commitment, customer satisfaction, and brand trust as antecedents of customer behavioral intention of loyalty: An empirical study in the hospitality sector

Journal of global scholars of marketing science, 2019-04, Vol.29 (2), p.196-217

2019

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Do Customers Foster Engagement Through Social Media Interaction? Brand Prominence as a Moderator

Journal of quality assurance in hospitality & tourism, 2024-07, p.1-27

2024

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Does gamification effect customer brand engagement and co-creation during pandemic? A moderated-mediation analysis

Journal of global scholars of marketing science, 2023-04, Vol.33 (2), p.285-311

2023

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Financial Knowledge and Financial Behaviour: A Mediational Study of Agri-Allied Entrepreneurship

Journal of entrepreneurship and management, 2018-07, Vol.7 (3), p.33

2018

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Dynamics of social media involvement in building customer engagement and co-creation behavior: the moderating role of brand interactivity

Asia Pacific journal of marketing and logistics, 2024-03

2024

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Individual risk propensity and agri-entrepreneurial financing effectiveness: strategy for sustainable agri-financing

Decision (Calcutta), 2019-03, Vol.46 (1), p.75-90

2019

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Customer brand identifi cation, affective commitment, customer satisfaction, and brand trust as antecedents of customer behavioral intention of loyalty: An empirical study in the hospitality sector

Journal of Global Scholars of Marketing Science(마케팅과학연구), 2019, 29(2), , pp.196-217

2019

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Environmental Education in India: An Approach to Sustainable Development

FIIB business review, 2017-05, Vol.6 (1), p.14

2017

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Environmental Education in India: An Approach to Sustainable Development

FIIB business review, 2017-01, Vol.6 (1), p.14-21

2017

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Customer brand identification, affective commitment, customer satisfaction, and brand trust as antecedents of customer behavioral intention of loyalty: An empirical study in the hospitality sector

Consumer Behaviour in Hospitality and Tourism, 2022, Vol.1, p.44-65

1, 2022

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Promoting customer brand engagement and brand loyalty through customer brand identification and value congruity

Transforming destination-based customer engagement to revisit intention through co-creation: findings from SEM and fsQCA

Understanding customer brand engagement through service environment: a multilevel analysis

Mediating role of government initiatives and media influence between perceived risks and destination image: a study of conflict zone

Measuring Sustainable Effectiveness of Credit Financing Schemes through Risk Evaluation: A Review

Measurement model for social capital: extending social capital in internationalization of SMEs

Examining tourist citizenship behaviors through affective, cognitive, behavioral engagement and reputation: Symmetrical and asymmetrical approaches

Eliciting consumer-engagement and experience to foster consumer-based-brand-equity: moderation of perceived-health-beliefs

Customer brand identification, affective commitment, customer satisfaction, and brand trust as antecedents of customer behavioral intention of loyalty: An empirical study in the hospitality sector

Do Customers Foster Engagement Through Social Media Interaction? Brand Prominence as a Moderator

Does gamification effect customer brand engagement and co-creation during pandemic? A moderated-mediation analysis

Financial Knowledge and Financial Behaviour: A Mediational Study of Agri-Allied Entrepreneurship

Dynamics of social media involvement in building customer engagement and co-creation behavior: the moderating role of brand interactivity

Individual risk propensity and agri-entrepreneurial financing effectiveness: strategy for sustainable agri-financing

Customer brand identifi cation, affective commitment, customer satisfaction, and brand trust as antecedents of customer behavioral intention of loyalty: An empirical study in the hospitality sector

Environmental Education in India: An Approach to Sustainable Development

Environmental Education in India: An Approach to Sustainable Development

Customer brand identification, affective commitment, customer satisfaction, and brand trust as antecedents of customer behavioral intention of loyalty: An empirical study in the hospitality sector

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