UB Paderborn / Katalog / Suche / in CDI

Sortiert nach

Einfacher Volltextzugriff von (fast) überall

Installieren Sie die LibKey Nomad-Browsererweiterung und erhalten Sie von vielen Webseiten einfachen Zugriff auf lizenzierte Volltexte oder Open Access Publikationen. Mehr erfahren...

Parental mediation of teenagers’ video game playing: Antecedents and consequences

New media & society, 2011-09, Vol.13 (6), p.945-962

2011

Volltextzugriff (PDF)

Journal of Advertising Research Quality and Ethics Guidelines

Journal of advertising, 2023-08, Vol.52 (4), p.483-485

Huh, Jisu

2023

Volltextzugriff (PDF)

Future of the Journal of Advertising in the Rapidly Changing World

Journal of advertising, 2023-01, Vol.52 (1), p.1-4

Huh, Jisu

2023

Volltextzugriff (PDF)

Trust in Prescription Drug Brand Websites: Website Trust Cues, Attitude Toward the Website, and Behavioral Intentions

Journal of health communication, 2014-02, Vol.19 (2), p.170-191

2014

Volltextzugriff (PDF)

Tweens' Online Privacy Risks and the Role of Parental Mediation

Journal of broadcasting & electronic media, 2012-10, Vol.56 (4), p.632-649

2012

Volltextzugriff (PDF)

Technologies in service communication: looking forward

Journal of service management, 2022-07, Vol.33 (4/5), p.648-656

2022

Volltextzugriff (PDF)

Comment: Advertising Won't Die, But Defining It Will Continue to be Challenging

Journal of advertising, 2016-07, Vol.45 (3), p.356-358

Huh, Jisu

2016

Volltextzugriff (PDF)

Does Health Information in Mass Media Help or Hurt Patients? Investigation of Potential Negative Influence of Mass Media Health Information on Patients' Beliefs and Medication Regimen Adherence

Journal of health communication, 2017-03, Vol.22 (3), p.214-222

2017

Volltextzugriff (PDF)

Intentional ad-viewing to support video creators on digital video-sharing platforms

Journal of marketing communications, 2023-01, Vol.29 (1), p.67-81

2023

Volltextzugriff (PDF)

Effects of conflicting prescription drug information from direct-to-consumer advertising and drug injury advertising on patients’ beliefs and medication adherence

Research in social and administrative pharmacy, 2022-07, Vol.18 (7), p.3119-3130

2022

Volltextzugriff (PDF)

Perceived Third‐Person Effects and Consumer Attitudes on Prevetting and Banning DTC Advertising

The Journal of consumer affairs, 2006-06, Vol.40 (1), p.90-116

2006

Volltextzugriff (PDF)

The Effects of Message Type and Sponsorship Disclosure in Influencer Marketing of Prescription Drugs

Journal of global marketing, 2022, Vol.35 (1), p.21-36

2022

Volltextzugriff (PDF)

Effects of different sponsorship disclosure message types on consumers' trust and attitudes

International journal of advertising, 2020-08, Vol.40 (1), p.49-80

2020

Volltextzugriff (PDF)

Smart Communication for a Digital World

Journal of interactive advertising, 2020-09, Vol.20 (3), p.240-243

Huh, Jisu

2020

Volltextzugriff (PDF)

Relationship Between Exposure to Direct-To-Consumer Prescription Drug Advertising (DTCA) and Patients' Belief Accessibility and Medication Adherence

Health communication, 2019-07, Vol.34 (9), p.975-983

2019

Volltextzugriff (PDF)

Advancing Computational Advertising: Conceptualization of the Field and Future Directions

Journal of advertising, 2020-08, Vol.49 (4), p.367-376

2020

Volltextzugriff (PDF)

Is the Information "Fair and Balanced" in Direct-to-Consumer Prescription Drug Websites?

Journal of health communication, 2004-11, Vol.9 (6), p.529-540

2004

Volltextzugriff (PDF)

Macro and Exogenous Factors in Computational Advertising: Key Issues and New Research Directions

Journal of advertising, 2020-08, Vol.49 (4), p.377-393

2020

Volltextzugriff (PDF)

Publics’ perceptions of legitimacy in corporate social advocacy: A computational analysis of the role of ideological congruence

Public relations review, 2024-11, Vol.50 (4), p.102486, Article 102486

2024

Volltextzugriff (PDF)

Urgent topics for advertising research: addressing critical gaps in the literature

International journal of advertising, 2023-01, Vol.42 (1), p.247-260

2023

Volltextzugriff (PDF)

ChatGPT, AI Advertising, and Advertising Research and Education

Journal of advertising, 2023-08, Vol.52 (4), p.477-482

2023

Volltextzugriff (PDF)

Influence of Consumers' Temporary Affect on Ad Engagement: A Computational Research Approach

Journal of advertising, 2022-07, Vol.51 (3), p.352-368

2022

Volltextzugriff (PDF)

Special Section Introduction-Reimagining Advertising Research: 50 Years and Beyond

Journal of advertising, 2022-10, Vol.51 (5), p.535-538

2022

Volltextzugriff (PDF)

The Influence of Sender Trust and Advertiser Trust on Multistage Effects of Viral Advertising

Journal of advertising, 2014-01, Vol.43 (1), p.100-114

2014

Volltextzugriff (PDF)

Fighting negative rumors with trust-based rumor-refutation strategy

Journal of marketing communications, 2023-10, Vol.29 (7), p.676-700

2023

Volltextzugriff (PDF)

1 – 25 von 96

Menü

Weitere Dienste

Einstellungen

Parental mediation of teenagers’ video game playing: Antecedents and consequences

Journal of Advertising Research Quality and Ethics Guidelines

Future of the Journal of Advertising in the Rapidly Changing World

Trust in Prescription Drug Brand Websites: Website Trust Cues, Attitude Toward the Website, and Behavioral Intentions

Tweens' Online Privacy Risks and the Role of Parental Mediation

Technologies in service communication: looking forward

Comment: Advertising Won't Die, But Defining It Will Continue to be Challenging

Does Health Information in Mass Media Help or Hurt Patients? Investigation of Potential Negative Influence of Mass Media Health Information on Patients' Beliefs and Medication Regimen Adherence

Intentional ad-viewing to support video creators on digital video-sharing platforms

Effects of conflicting prescription drug information from direct-to-consumer advertising and drug injury advertising on patients’ beliefs and medication adherence

Perceived Third‐Person Effects and Consumer Attitudes on Prevetting and Banning DTC Advertising

The Effects of Message Type and Sponsorship Disclosure in Influencer Marketing of Prescription Drugs

Effects of different sponsorship disclosure message types on consumers' trust and attitudes

Smart Communication for a Digital World

Relationship Between Exposure to Direct-To-Consumer Prescription Drug Advertising (DTCA) and Patients' Belief Accessibility and Medication Adherence

Advancing Computational Advertising: Conceptualization of the Field and Future Directions

Is the Information "Fair and Balanced" in Direct-to-Consumer Prescription Drug Websites?

Macro and Exogenous Factors in Computational Advertising: Key Issues and New Research Directions

Publics’ perceptions of legitimacy in corporate social advocacy: A computational analysis of the role of ideological congruence

Urgent topics for advertising research: addressing critical gaps in the literature

ChatGPT, AI Advertising, and Advertising Research and Education

Influence of Consumers' Temporary Affect on Ad Engagement: A Computational Research Approach

Special Section Introduction-Reimagining Advertising Research: 50 Years and Beyond

The Influence of Sender Trust and Advertiser Trust on Multistage Effects of Viral Advertising

Fighting negative rumors with trust-based rumor-refutation strategy

Suchergebnisse filtern