UB Paderborn / Katalog / Suche / in CDI

1 – 25 von 47

Sortiert nach

Feeling psychologically close: examining the determinants of branded app engagement

The journal of product & brand management, 2023-04, Vol.32 (4), p.566-581

2023

Volltextzugriff (PDF)

The Psychological Mechanism of Brand Co-creation Engagement

Journal of interactive marketing, 2016-02, Vol.33, p.13-26

2016

Volltextzugriff (PDF)

Playfulness in mobile instant messaging: Examining the influence of emoticons and text messaging on social interaction

Computers in human behavior, 2017-04, Vol.69, p.405-414

2017

Volltextzugriff (PDF)

Hey Alexa: examining the effect of perceived socialness in usage intentions of AI assistant-enabled smart speaker

Journal of research in interactive marketing, 2021-06, Vol.15 (2), p.267-294

2021

Volltextzugriff (PDF)

Can social media-based brand communities build brand relationships? Examining the effect of community engagement on brand love

Behaviour & information technology, 2022-04, Vol.41 (6), p.1270-1285

2022

Volltextzugriff (PDF)

Artificial intelligent chatbots as brand promoters: a two-stage structural equation modeling-artificial neural network approach

Internet research, 2022-07, Vol.32 (4), p.1329-1356

2022

Volltextzugriff (PDF)

The AI humanness: how perceived personality builds trust and continuous usage intention

The journal of product & brand management, 2024-08, Vol.33 (5), p.618-632

2024

Volltextzugriff (PDF)

Capturing behavioural outcomes through branded applications: the perspective of the investment model

Internet research, 2022-09, Vol.32 (5), p.1532-1561

2022

Volltextzugriff (PDF)

Values that drive desire: examining determinants of mobile promotion satisfaction

International journal of retail & distribution management, 2022-10, Vol.50 (12), p.1458-1474

2022

Volltextzugriff (PDF)

Engaging consumers in mobile instant messaging: the role of cute branded emoticons

The journal of product & brand management, 2019-11, Vol.28 (7), p.849-863

2019

Volltextzugriff (PDF)

Determinants of emoticon usage in mobile instant messaging: a construal level theory perspective

Behaviour & information technology, 2019-03, Vol.38 (3), p.289-301

2019

Volltextzugriff (PDF)

Online brand community response to negative brand events: the role of group eWOM

Internet research, 2013-01, Vol.23 (4), p.486-506

2013

Volltextzugriff (PDF)

Traces of mobility: Examining location disclosure on social networks with mobile location tagging

Telematics and informatics, 2020-06, Vol.49, p.101366, Article 101366

2020

Volltextzugriff (PDF)

How gamified branded applications drive marketing effectiveness?

Marketing intelligence & planning, 2021-07, Vol.39 (5), p.633-648

2021

Volltextzugriff (PDF)

Personality Traits That Lead Members of Online Brand Communities to Participate in Information Sending and Receiving

International journal of electronic commerce, 2013-04, Vol.17 (3), p.37-62

2013

Volltextzugriff (PDF)

Psychological empowerment and user satisfaction: Investigating the influences of online brand community participation

Information & management, 2022-01, Vol.59 (1), p.103570, Article 103570

2022

Volltextzugriff (PDF)

Branded app atmospherics: Examining the effect of pleasure–arousal–dominance in brand relationship building

Journal of retailing and consumer services, 2021-05, Vol.60, p.102482, Article 102482

2021

Volltextzugriff (PDF)

Can’t Live Without Smartphones: Device Attachment as a Dual Route Process Promoting Consumer Loyalty

Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era, p.181-182

Volltextzugriff (PDF)

Biowire: a platform for maturation of human pluripotent stem cell-derived cardiomyocytes

Nature methods, 2013-08, Vol.10 (8), p.781

2013

Volltextzugriff (PDF)

The changes of parental functioning of the patients with bipolar disorder and major depression since discharging from hospital: A longitudinal study

Journal of clinical nursing, 2023-07, Vol.32 (13-14), p.3682-3694

2023

Volltextzugriff (PDF)

Randomized Crossover Trial Evaluating Detoxification of Tobacco Carcinogens by Broccoli Seed and Sprout Extract in Current Smokers

Cancers, 2022-04, Vol.14 (9), p.2129

2022

Volltextzugriff (PDF)

The experiences of family resilience from the view of the adult children of parents with bipolar disorder in Chinese society

Journal of advanced nursing, 2022-01, Vol.78 (1), p.176-186

2022

Volltextzugriff (PDF)

Advances in Polymeric Colloids for Cancer Treatment

Polymers, 2022-12, Vol.14 (24), p.5445

2022

Volltextzugriff (PDF)

Hepatitis B Vaccines and HPV Vaccines Have Been Hailed as Major Public Health Achievements in Preventing Cancer--Could a Schistosomiasis Vaccine be the Third?

PLoS neglected tropical diseases, 2015-05, Vol.9 (5), p.e0003598-e0003598

2015

Volltextzugriff (PDF)

1 – 25 von 47

Suche als RSS-Feed

Suchergebnisse filtern

Filter anzeigen

Nur zeigen

Geprüft (Peer-Review)
(43)
Mit Volltextzugriff
(44)

Publikationsform

Sprache

Englisch
(47)
Japanisch
(2)

Erscheinungsjahr

n.n

Thema

Science & Technology
(27)
Life Sciences & Biomedicine
(18)
Social Sciences
(17)
Business & Economics
(13)
Humans
(13)
Business
(12)
Consumers
(9)
Technology
(8)
Computer Science
(7)
Social Networks
(7)
Management
(5)
Marketing
(5)
Studies
(5)
Brand Loyalty
(4)
Communication
(4)
Computer Science, Information Systems
(4)
Consumption
(4)
Male
(4)
Purchase Intention
(4)
Smartphones
(4)

15 weitere anzeigen...

Weniger anzeigen...

Neu hinzugefügt

... seit 90 Tagen
(1)

Menü

Weitere Dienste

Einstellungen

Feeling psychologically close: examining the determinants of branded app engagement

The Psychological Mechanism of Brand Co-creation Engagement

Playfulness in mobile instant messaging: Examining the influence of emoticons and text messaging on social interaction

Hey Alexa: examining the effect of perceived socialness in usage intentions of AI assistant-enabled smart speaker

Can social media-based brand communities build brand relationships? Examining the effect of community engagement on brand love

Artificial intelligent chatbots as brand promoters: a two-stage structural equation modeling-artificial neural network approach

The AI humanness: how perceived personality builds trust and continuous usage intention

Capturing behavioural outcomes through branded applications: the perspective of the investment model

Values that drive desire: examining determinants of mobile promotion satisfaction

Engaging consumers in mobile instant messaging: the role of cute branded emoticons

Determinants of emoticon usage in mobile instant messaging: a construal level theory perspective

Online brand community response to negative brand events: the role of group eWOM

Traces of mobility: Examining location disclosure on social networks with mobile location tagging

How gamified branded applications drive marketing effectiveness?

Personality Traits That Lead Members of Online Brand Communities to Participate in Information Sending and Receiving

Psychological empowerment and user satisfaction: Investigating the influences of online brand community participation

Branded app atmospherics: Examining the effect of pleasure–arousal–dominance in brand relationship building

Can’t Live Without Smartphones: Device Attachment as a Dual Route Process Promoting Consumer Loyalty

Lenvatinib plus pembrolizumab in patients with either treatment-naive or previously treated metastatic renal cell carcinoma (Study 111/KEYNOTE-146): a phase 1b/2 study

Biowire: a platform for maturation of human pluripotent stem cell-derived cardiomyocytes

The changes of parental functioning of the patients with bipolar disorder and major depression since discharging from hospital: A longitudinal study

Randomized Crossover Trial Evaluating Detoxification of Tobacco Carcinogens by Broccoli Seed and Sprout Extract in Current Smokers

The experiences of family resilience from the view of the adult children of parents with bipolar disorder in Chinese society

Advances in Polymeric Colloids for Cancer Treatment

Hepatitis B Vaccines and HPV Vaccines Have Been Hailed as Major Public Health Achievements in Preventing Cancer--Could a Schistosomiasis Vaccine be the Third?

Suchergebnisse filtern