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Revisiting customer analytics capability for data-driven retailing

Journal of retailing and consumer services, 2020-09, Vol.56, p.102187, Article 102187

2020

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Addressing the grand challenges of poverty with data‐driven creative service offerings

The Journal of product innovation management, 2024-03, Vol.41 (2), p.236-266

2024

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Destination brand equity and tourist's revisit intention towards health tourism: an empirical study

Benchmarking : an international journal, 2022-03, Vol.29 (4), p.1306-1331

2022

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Does marketing analytics capability boost firms' competitive marketing performance in data-rich business environment?

Journal of enterprise information management, 2022-03, Vol.35 (2), p.455-480

2022

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Big data-driven strategic orientation in international marketing

International marketing review, 2021-09, Vol.38 (5), p.927-947

2021

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Role of enterprise information system management in enhancing firms competitive performance towards achieving SDGs during and after COVID-19 pandemic

Journal of enterprise information management, 2022-02, Vol.35 (1), p.214-236

2022

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Optimizing competitive performance of service firms in data-rich environment

Journal of service theory and practice, 2020-11, Vol.30 (6), p.681-706

2020

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Avoidance behaviour towards using pirated software: testing a seven-component model on SME employees

Information technology & people (West Linn, Or.), 2022-01, Vol.35 (1), p.316-343

2022

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Millennials’ purchasing behavior toward fashion clothing brands: influence of brand awareness and brand schematicity

Journal of fashion marketing and management, 2021-02, Vol.25 (1), p.153-183

2021

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How does value co-creation transform quality of life at the bottom of the pyramid?

Journal of marketing management, 2021-06, Vol.37 (9-10), p.962-992

2021

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Patient’s behavioral intention: public and private hospitals context

Marketing intelligence & planning, 2018-04, Vol.36 (3), p.349-364

2018

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An integrative model of consumer-based heritage destination brand equity

Tourism review (Association internationale d'experts scientifiques du tourisme), 2021-03, Vol.76 (2), p.358-373

2021

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Mediating effect of employee’s commitment on workplace spirituality and executive’ssales performance: An empirical investigation

Journal of Islamic marketing, 2019-11, Vol.10 (4), p.1057-1073

2019

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Tacit knowledge-sharing behavior among the academic staff

International journal of educational management, 2018-07, Vol.32 (5), p.761-782

2018

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Why doesn't our value creation payoff: Unpacking customer analytics-driven value creation capability to sustain competitive advantage

Journal of business research, 2021-07, Vol.131, p.287-296

2021

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Conceptualising online fashion brand recognition: scale development and validation

Spanish journal of marketing-ESIC, 2020-04, Vol.24 (1), p.73-96

2020

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Awareness of occupational hazards in learning organizations: Knowledge sharing behavior and sense of spirituality perspective

Global knowledge, memory and communication, 2019-02, Vol.68 (1/2), p.17-32

2019

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Awareness of occupational hazards in learning organizations

Global knowledge, memory and communication, 2019-01, Vol.68 (1/2), p.17-32

2019

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Value co-creation on a shared healthcare platform: Impact on service innovation, perceived value and patient welfare

Journal of business research, 2022-02, Vol.140, p.95-106

2022

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Navigating the platform economy: Crafting a customer analytics capability instrument

Journal of business research, 2024-01, Vol.170, p.114260, Article 114260

2024

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A framework for AI-powered service innovation capability: Review and agenda for future research

Technovation, 2023-07, Vol.125, p.102768, Article 102768

2023

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Marketing analytics capability, artificial intelligence adoption, and firms' competitive advantage: Evidence from the manufacturing industry

Industrial marketing management, 2022-10, Vol.106, p.240-255

2022

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How does quality-dominant logic ensure marketing analytics success and tackle business failure in industrial markets?

Industrial marketing management, 2023-02, Vol.109, p.44-57

2023

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Data-driven market effectiveness: The role of a sustained customer analytics capability in business operations

Technological forecasting & social change, 2023-09, Vol.194, p.122745, Article 122745

2023

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How does remote analytics empowerment capability payoff in the emerging industrial revolution?

Journal of business research, 2022-05, Vol.144, p.1163-1174

2022

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Revisiting customer analytics capability for data-driven retailing

Addressing the grand challenges of poverty with data‐driven creative service offerings

Destination brand equity and tourist's revisit intention towards health tourism: an empirical study

Does marketing analytics capability boost firms' competitive marketing performance in data-rich business environment?

Big data-driven strategic orientation in international marketing

Role of enterprise information system management in enhancing firms competitive performance towards achieving SDGs during and after COVID-19 pandemic

Optimizing competitive performance of service firms in data-rich environment

Avoidance behaviour towards using pirated software: testing a seven-component model on SME employees

Millennials’ purchasing behavior toward fashion clothing brands: influence of brand awareness and brand schematicity

How does value co-creation transform quality of life at the bottom of the pyramid?

Patient’s behavioral intention: public and private hospitals context

An integrative model of consumer-based heritage destination brand equity

Mediating effect of employee’s commitment on workplace spirituality and executive’ssales performance: An empirical investigation

Tacit knowledge-sharing behavior among the academic staff

Why doesn't our value creation payoff: Unpacking customer analytics-driven value creation capability to sustain competitive advantage

Conceptualising online fashion brand recognition: scale development and validation

Awareness of occupational hazards in learning organizations: Knowledge sharing behavior and sense of spirituality perspective

Awareness of occupational hazards in learning organizations

Value co-creation on a shared healthcare platform: Impact on service innovation, perceived value and patient welfare

Navigating the platform economy: Crafting a customer analytics capability instrument

A framework for AI-powered service innovation capability: Review and agenda for future research

Marketing analytics capability, artificial intelligence adoption, and firms' competitive advantage: Evidence from the manufacturing industry

How does quality-dominant logic ensure marketing analytics success and tackle business failure in industrial markets?

Data-driven market effectiveness: The role of a sustained customer analytics capability in business operations

How does remote analytics empowerment capability payoff in the emerging industrial revolution?

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