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Exploring positively- versus negatively-valenced brand engagement: a conceptual model

The journal of product & brand management, 2014-01, Vol.23 (1), p.62-74

2014

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Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation

Journal of interactive marketing, 2014-05, Vol.28 (2), p.149-165

2014

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Rise of the Machines? Customer Engagement in Automated Service Interactions

Journal of service research : JSR, 2021-02, Vol.24 (1), p.3-8

2021

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Démystifier la valeur cocréée digitale du consommateur : cadre et propositions fondées sur la théorie de la présence sociale

Recherche et applications en marketing, 2021-10, Vol.36 (4), p.27-47

2021

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Developing business customer engagement through social media engagement-platforms: An integrative S-D logic/RBV-informed model

Industrial marketing management, 2019-08, Vol.81, p.89-98

Hollebeek, Linda D.

2019

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Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications

Journal of interactive marketing, 2019-02, Vol.45, p.27-41

2019

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Mobile app vs. desktop browser platforms: the relationships among customer engagement, experience, relationship quality and loyalty intention

Journal of marketing management, 2023-02, Vol.39 (3-4), p.275-297

2023

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S-D logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM

Journal of the Academy of Marketing Science, 2019-01, Vol.47 (1), p.161-185

2019

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Light at the end of the tunnel: Visitors' virtual reality (versus in-person) attraction site tour-related behavioral intentions during and post-COVID-19

Tourism management (1982), 2021-06, Vol.84, p.104290-104290, Article 104290

2021

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Demystifying customer brand engagement: Exploring the loyalty nexus

Journal of marketing management, 2011-07, Vol.27 (7-8), p.785-807

Hollebeek, Linda D.

2011

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Virtual brand community engagement practices: a refined typology and model

The Journal of services marketing, 2017-01, Vol.31 (3), p.204-217

2017

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Consumers’ technology-facilitated brand engagement and wellbeing: Positivist TAM/PERMA- vs. Consumer Culture Theory perspectives

International journal of research in marketing, 2021-06, Vol.38 (2), p.387-401

2021

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Game on! How gamified loyalty programs boost customer engagement value

International journal of information management, 2021-12, Vol.61, p.102308, Article 102308

2021

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Tourism-based customer engagement: the construct, antecedents, and consequences

The Service industries journal, 2019-06, Vol.39 (7-8), p.519-540

2019

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First-Time versus Repeat Tourism Customer Engagement, Experience, and Value Cocreation: An Empirical Investigation

Journal of travel research, 2022-03, Vol.61 (3), p.549-564

2022

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Customer Engagement: Contemporary issues and challenges

1, 2016

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Consumer engagement with self-driving cars: a theory of planned behavior-informed perspective

Asia Pacific journal of marketing and logistics, 2023-11, Vol.35 (8), p.2029-2046

2023

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The role of brand community identification and reward on consumer brand engagement and brand loyalty in virtual brand communities

Telematics and informatics, 2020-03, Vol.46, p.101321, Article 101321

2020

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From Customer-, to Actor-, to Stakeholder Engagement: Taking Stock, Conceptualization, and Future Directions

Journal of service research : JSR, 2022-05, Vol.25 (2), p.328-343

2022

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Zooming out: actor engagement beyond the dyadic

Journal of service management, 2018-06, Vol.29 (3), p.333-351

2018

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The influence of involvement on purchase intention for new world wine

Food quality and preference, 2007-12, Vol.18 (8), p.1033-1049

2007

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The customer engagement/value interface: An exploratory investigation

Australasian marketing journal, 2013-02, Vol.21 (1), p.17-24

Hollebeek, Linda D.

2013

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Exploring and validating social identification and social exchange-based drivers of hospitality customer loyalty

International journal of contemporary hospitality management, 2019-04, Vol.31 (3), p.1432-1451

2019

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Consumer engagement in online brand communities: a solicitation of congruity theory

Internet research, 2018-01, Vol.28 (1), p.23-45

2018

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Engaging consumers through artificially intelligent technologies: Systematic review, conceptual model, and further research

Psychology & marketing, 2024-04, Vol.41 (4), p.880-898

2024

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Exploring positively- versus negatively-valenced brand engagement: a conceptual model

Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation

Rise of the Machines? Customer Engagement in Automated Service Interactions

Démystifier la valeur cocréée digitale du consommateur : cadre et propositions fondées sur la théorie de la présence sociale

Developing business customer engagement through social media engagement-platforms: An integrative S-D logic/RBV-informed model

Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications

Mobile app vs. desktop browser platforms: the relationships among customer engagement, experience, relationship quality and loyalty intention

S-D logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM

Light at the end of the tunnel: Visitors' virtual reality (versus in-person) attraction site tour-related behavioral intentions during and post-COVID-19

Demystifying customer brand engagement: Exploring the loyalty nexus

Virtual brand community engagement practices: a refined typology and model

Consumers’ technology-facilitated brand engagement and wellbeing: Positivist TAM/PERMA- vs. Consumer Culture Theory perspectives

Game on! How gamified loyalty programs boost customer engagement value

Tourism-based customer engagement: the construct, antecedents, and consequences

First-Time versus Repeat Tourism Customer Engagement, Experience, and Value Cocreation: An Empirical Investigation

Customer Engagement: Contemporary issues and challenges

Consumer engagement with self-driving cars: a theory of planned behavior-informed perspective

The role of brand community identification and reward on consumer brand engagement and brand loyalty in virtual brand communities

From Customer-, to Actor-, to Stakeholder Engagement: Taking Stock, Conceptualization, and Future Directions

Zooming out: actor engagement beyond the dyadic

The influence of involvement on purchase intention for new world wine

The customer engagement/value interface: An exploratory investigation

Exploring and validating social identification and social exchange-based drivers of hospitality customer loyalty

Consumer engagement in online brand communities: a solicitation of congruity theory

Engaging consumers through artificially intelligent technologies: Systematic review, conceptual model, and further research

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