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The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty

Journal of marketing, 2001-04, Vol.65 (2), p.81-93

2001

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Commentary: Consumption experiences, customer value, subjective personal introspection, the photographic essay, and semiological/hermeneutic interpretation

Journal of Global Scholars of Marketing Science(마케팅과학연구), 2021, 31(4), , pp.663-675

Holbrook, Morris B.

2021

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Consumption experience, customer value, and subjective personal introspection: An illustrative photographic essay

Journal of business research, 2006-06, Vol.59 (6), p.714-725

Holbrook, Morris B.

2006

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Taste versus the Market: An Extension of Research on the Consumption of Popular Culture

The Journal of consumer research, 2007-10, Vol.34 (3), p.415-424

2007

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Popular Appeal Versus Expert Judgments of Motion Pictures

The Journal of consumer research, 1999-09, Vol.26 (2), p.144-155

Holbrook, Morris B.

1999

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Consumption Experiences in the Arts

International journal of arts management, 2023-10, Vol.26 (1), p.6-17

Holbrook, Morris B

2023

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Should Contributors to JCB Write Their Papers Using ChatGPT?

Journal of customer behaviour, 2023-09, Vol.22 (3), p.42-44

Holbrook, Morris B.

2023

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Reflections on Collections and the Meanings of Music From Midcentury – Part 2: Dancing

Journal of customer behaviour, 2023-09, Vol.22 (3), p.17-30

Holbrook, Morris B.

2023

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Essay on the origins, development and future of the consumption experience as a concept in marketing and consumer research

Qualitative market research, 2018-09, Vol.21 (4), p.421-444

Holbrook, Morris B.

2018

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Reflections on Collections and the Meanings of Music from Midcentury - Part 1: Listening

Journal of customer behaviour, 2023-05, Vol.22 (1), p.90-101

Holbrook, Morris B.

2023

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Customer value and autoethnography: subjective personal introspection and the meanings of a photograph collection

Journal of business research, 2005, Vol.58 (1), p.45-61

Holbrook, Morris B.

2005

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Is movie success a judgment device? When more is not better

Psychology & marketing, 2018-12, Vol.35 (12), p.881-890

2018

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Nostalgia and Consumption Preferences: Some Emerging Patterns of Consumer Tastes

The Journal of consumer research, 1993-09, Vol.20 (2), p.245-256

Holbrook, Morris B.

1993

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The value of value: Further excursions on the meaning and role of customer value

Journal of consumer behaviour, 2011-07, Vol.10 (4), p.179-191

2011

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The Semiotics of Consumption: Interpreting Symbolic Consumer Behavior in Popular Culture and Works of Art

Reprint 2011., 2012

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The past, present, and future of consumer research

Marketing letters, 2020-09, Vol.31 (2/3), p.137-149

2020

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Marketing and the Tragedy of the Commons: A Synthesis, Commentary, and Analysis for Action

Journal of public policy & marketing, 1999-09, Vol.18 (2), p.218-229

1999

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Morris B. Holbrook: an historical autoethnographic subjective personal introspection

Journal of historical research in marketing, 2017-01, Vol.9 (2), p.144-190

Holbrook, Morris B

2017

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Reflections on jazz training and marketing education: What makes a great teacher?

Marketing theory, 2016-12, Vol.16 (4), p.429-444

Holbrook, Morris B.

2016

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The Paradoxical Relationships Between Marketing and Vulnerability

Journal of public policy & marketing, 2009-04, Vol.28 (1), p.124-127

2009

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Some reflections on psychoanalytic approaches to marketing and consumer research

Marketing Theory, 2015-03, Vol.15 (1), p.13-16

Holbrook, Morris B.

2015

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The Conceptualisation and Measurement of Consumer Value in Services

International journal of market research, 2009-01, Vol.51 (1), p.93-113

2009

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Consumers' identification and beyond: Attraction, reverence, and escapism in the evaluation of films

Psychology & marketing, 2010-09, Vol.27 (9), p.821-845

2010

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Nostalgia for early experience as a determinant of consumer preferences

Psychology & marketing, 2003-04, Vol.20 (4), p.275-302

2003

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The Greedy Bastard’s Guide to Business

Journal of macromarketing, 2013-12, Vol.33 (4), p.369-385

Holbrook, Morris B.

2013

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The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty

Commentary: Consumption experiences, customer value, subjective personal introspection, the photographic essay, and semiological/hermeneutic interpretation

Consumption experience, customer value, and subjective personal introspection: An illustrative photographic essay

Taste versus the Market: An Extension of Research on the Consumption of Popular Culture

Popular Appeal Versus Expert Judgments of Motion Pictures

Consumption Experiences in the Arts

Should Contributors to JCB Write Their Papers Using ChatGPT?

Reflections on Collections and the Meanings of Music From Midcentury – Part 2: Dancing

Essay on the origins, development and future of the consumption experience as a concept in marketing and consumer research

Reflections on Collections and the Meanings of Music from Midcentury - Part 1: Listening

Customer value and autoethnography: subjective personal introspection and the meanings of a photograph collection

Is movie success a judgment device? When more is not better

Nostalgia and Consumption Preferences: Some Emerging Patterns of Consumer Tastes

The value of value: Further excursions on the meaning and role of customer value

The Semiotics of Consumption: Interpreting Symbolic Consumer Behavior in Popular Culture and Works of Art

The past, present, and future of consumer research

Marketing and the Tragedy of the Commons: A Synthesis, Commentary, and Analysis for Action

Morris B. Holbrook: an historical autoethnographic subjective personal introspection

Reflections on jazz training and marketing education: What makes a great teacher?

The Paradoxical Relationships Between Marketing and Vulnerability

Some reflections on psychoanalytic approaches to marketing and consumer research

The Conceptualisation and Measurement of Consumer Value in Services

Consumers' identification and beyond: Attraction, reverence, and escapism in the evaluation of films

Nostalgia for early experience as a determinant of consumer preferences

The Greedy Bastard’s Guide to Business

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