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Measuring Preferences for Really New Products

Journal of marketing research, 2003-11, Vol.40 (4), p.406-420

Hoeffler, Steve

2003

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Optimal Visualization Aids and Temporal Framing for New Products

The Journal of consumer research, 2014-12, Vol.41 (4), p.1137-1151

2014

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The Role of Imagination-Focused Visualization on New Product Evaluation

Journal of marketing research, 2009-02, Vol.46 (1), p.46-55

2009

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Building Brand Equity through Corporate Societal Marketing

Journal of public policy & marketing, 2002-04, Vol.21 (1), p.78-89

2002

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Mental Simulation and Preference Consistency over Time: The Role of Process- versus Outcome-Focused Thoughts

Journal of marketing research, 2007-08, Vol.44 (3), p.379-388

2007

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Imagination Difficulty and New Product Evaluation

The Journal of product innovation management, 2012-12, Vol.29 (S1), p.76-90

2012

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Visualizing the Self: Exploring the Potential Benefits and Drawbacks for New Product Evaluation

The Journal of product innovation management, 2004-07, Vol.21 (4), p.259-267

2004

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Leveraging Social Networks to Develop Radically New Products

The Journal of product innovation management, 2016-03, Vol.33 (2), p.217-223

2016

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How Social-Cause Marketing Affects Consumer Perceptions

MIT Sloan management review, 2006-12, Vol.47 (2), p.49

Paul N. Bloom, Steve Hoeffler, Kevin Lane Keller, Carlos E. Basurto Meza

2006

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Of clouds and zombies: How and when analogical learning improves evaluations of really new products

Journal of consumer psychology, 2016-10, Vol.26 (4), p.550-557

2016

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Mental Simulation and Product Evaluation: The Affective and Cognitive Dimensions of Process Versus Outcome Simulation

Journal of marketing research, 2011-10, Vol.48 (5), p.827-839

2011

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Looking Innovative: Exploring the Role of Impression Management in High-Tech Product Adoption and Use

The Journal of product innovation management, 2013-11, Vol.30 (6), p.1254-1270

2013

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Marketing perspectives on CSR initiatives: Conceptual foundations and an agenda for future research

AMS review, 2023-12, Vol.13 (3-4), p.277-296

2023

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Overcoming the negative role of nostalgia in consumer reactions to automated products

The Journal of product innovation management, 2022-11, Vol.39 (6), p.871-890

2022

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Mental Simulation and Category Knowledge Affect Really New Product Evaluation Through Transportation

Journal of experimental psychology. Applied, 2018-06, Vol.24 (2), p.145-158

2018

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Between a rock and a hard place: The failure of the attraction effect among unattractive alternatives

Journal of consumer psychology, 2013-07, Vol.23 (3), p.317-329

2013

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CONSUMERS’ RESPONSE TO REALLY NEW PRODUCTS: A COHESIVE SYNTHESIS OF CURRENT RESEARCH AND FUTURE RESEARCH DIRECTIONS

International journal of innovation management, 2021-10, Vol.25 (8)

2021

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Constructing Stable Preferences: A Look Into Dimensions of Experience and Their Impact on Preference Stability

Journal of consumer psychology, 1999, Vol.8 (2), p.113-139

1999

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Preference exploration and learning: the role of intensiveness and extensiveness of experience

Journal of consumer psychology, 2013-07, Vol.23 (3), p.330-340

2013

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Trusting and Monitoring Business Partners throughout the Relationship Life Cycle

Journal of business-to-business marketing, 2013-07, Vol.20 (3), p.119-138

2013

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Understanding Stakeholder Responses to Corporate Citizenship Initiatives: Managerial Guidelines and Research Directions

Journal of public policy & marketing, 2010-04, Vol.29 (1), p.78-88

2010

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Path dependent preferences: The role of early experience and biased search in preference development

Organizational behavior and human decision processes, 2006-11, Vol.101 (2), p.215-229

2006

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When Categorization Is Ambiguous: Factors That Facilitate the Use of a Multiple Category Inference Strategy

Journal of consumer psychology, 2005, Vol.15 (2), p.127-140

2005

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The politics of health care

Journal of medical marketing, 2010-10, Vol.10 (4), p.305-311

2010

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Between a Rock and a Hard Place: Desirability Based Attenuation of the Attraction Effect

Advances in Consumer Research, 2011, Vol.38, p.1

2011

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Measuring Preferences for Really New Products

Optimal Visualization Aids and Temporal Framing for New Products

The Role of Imagination-Focused Visualization on New Product Evaluation

Building Brand Equity through Corporate Societal Marketing

Mental Simulation and Preference Consistency over Time: The Role of Process- versus Outcome-Focused Thoughts

Imagination Difficulty and New Product Evaluation

Visualizing the Self: Exploring the Potential Benefits and Drawbacks for New Product Evaluation

Leveraging Social Networks to Develop Radically New Products

How Social-Cause Marketing Affects Consumer Perceptions

Of clouds and zombies: How and when analogical learning improves evaluations of really new products

Mental Simulation and Product Evaluation: The Affective and Cognitive Dimensions of Process Versus Outcome Simulation

Looking Innovative: Exploring the Role of Impression Management in High-Tech Product Adoption and Use

Marketing perspectives on CSR initiatives: Conceptual foundations and an agenda for future research

Overcoming the negative role of nostalgia in consumer reactions to automated products

Mental Simulation and Category Knowledge Affect Really New Product Evaluation Through Transportation

Between a rock and a hard place: The failure of the attraction effect among unattractive alternatives

CONSUMERS’ RESPONSE TO REALLY NEW PRODUCTS: A COHESIVE SYNTHESIS OF CURRENT RESEARCH AND FUTURE RESEARCH DIRECTIONS

Constructing Stable Preferences: A Look Into Dimensions of Experience and Their Impact on Preference Stability

Preference exploration and learning: the role of intensiveness and extensiveness of experience

Trusting and Monitoring Business Partners throughout the Relationship Life Cycle

Understanding Stakeholder Responses to Corporate Citizenship Initiatives: Managerial Guidelines and Research Directions

Path dependent preferences: The role of early experience and biased search in preference development

When Categorization Is Ambiguous: Factors That Facilitate the Use of a Multiple Category Inference Strategy

The politics of health care

Between a Rock and a Hard Place: Desirability Based Attenuation of the Attraction Effect

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