UB Paderborn / Katalog / Suche / in CDI

Sortiert nach

Einfacher Volltextzugriff von (fast) überall

Installieren Sie die LibKey Nomad-Browsererweiterung und erhalten Sie von vielen Webseiten einfachen Zugriff auf lizenzierte Volltexte oder Open Access Publikationen. Mehr erfahren...

The power of facial expressions in branding: can emojis versus human faces shape emotional contagion and brand fun?

The journal of brand management, 2024-09, Vol.31 (5), p.543-556

2024

Volltextzugriff (PDF)

Emojis as heuristic cues: The multifaceted role of emojis in online service interactions

Journal of consumer behaviour, 2024-07, Vol.23 (4), p.1929-1941

2024

Volltextzugriff (PDF)

How relationship norms and task complexity affect consumer perceptions of quality in crowdsourcing

International journal of consumer studies, 2024-05, Vol.48 (3), p.n/a

2024

Volltextzugriff (PDF)

A meta‐analysis on the psychological and behavioral consequences of nostalgia: The moderating roles of nostalgia activators, culture, and individual characteristics

Psychology & marketing, 2023-10, Vol.40 (10), p.1899-1912

2023

Volltextzugriff (PDF)

Does crowdsourcing necessarily lead to brand engagement? The role of crowdsourcing cues and relationship norms on customer-brand relationships

The journal of product & brand management, 2023-08, Vol.32 (7), p.988-1004

2023

Volltextzugriff (PDF)

Using mindsets to boost health: how construal level and goal pursuit shape health message effectiveness on cessation behaviors

European journal of marketing, 2022-11, Vol.56 (12), p.3197-3226

2022

Volltextzugriff (PDF)

Thinking Skills Don’t Protect Service Workers from Replacement by Artificial Intelligence

Journal of service research : JSR, 2022-11, Vol.25 (4), p.601-613

2022

Volltextzugriff (PDF)

Fighting Over-Indebtedness: An Artificial Intelligence Approach: An Abstract

From Micro to Macro: Dealing with Uncertainties in the Global Marketplace Proceedings of the 2020 Academy of Marketing Science (AMS) Annual Conference, 2022, p.579-580

2022

Volltextzugriff (PDF)

The Crowdsourcing Effect: How Crowdsourcing Shapes Customer Engagement: An Abstract

From Micro to Macro: Dealing with Uncertainties in the Global Marketplace Proceedings of the 2020 Academy of Marketing Science (AMS) Annual Conference, 2022, p.577-578

2022

Volltextzugriff (PDF)

Retail crowding: meta-analysis of contextual and cultural moderators

Marketing intelligence & planning, 2022-01, Vol.40 (1), p.57-71

2022

Volltextzugriff (PDF)

Made by Mistake? The Co-creation Paradox: An Abstract

From Micro to Macro: Dealing with Uncertainties in the Global Marketplace, 2022, p.575-576

2022

Volltextzugriff (PDF)

The Crowdsourcing Effect: How Crowdsourcing Shapes Customer Engagement: An Abstract

From Micro to Macro: Dealing with Uncertainties in the Global Marketplace, 2022, p.577-578

2022

Volltextzugriff (PDF)

Fighting Over-Indebtedness: An Artificial Intelligence Approach: An Abstract

From Micro to Macro: Dealing with Uncertainties in the Global Marketplace, 2022, p.579-580

2022

Volltextzugriff (PDF)

Made by Mistake? The Co-creation Paradox: An Abstract

From Micro to Macro: Dealing with Uncertainties in the Global Marketplace Proceedings of the 2020 Academy of Marketing Science (AMS) Annual Conference, 2022, p.575-576

2022

Volltextzugriff (PDF)

Using artificial intelligence to overcome over-indebtedness and fight poverty

Journal of business research, 2021-07, Vol.131, p.411-425

2021

Volltextzugriff (PDF)

Which emotions make you healthier? The effects of sadness, embarrassment, and construal level on healthy behaviors

Journal of business research, 2021-06, Vol.130, p.147-158

2021

Volltextzugriff (PDF)

On the Relation Between Over-Indebtedness and Well-Being: An Analysis of the Mechanisms Influencing Health, Sleep, Life Satisfaction, and Emotional Well-Being

Frontiers in psychology, 2021-04, Vol.12, p.591875-591875

2021

Volltextzugriff (PDF)

Traditionscapes in emerging markets: How local tradition appropriation fosters cultural identity

International journal of emerging markets, 2020-12, Vol.15 (6), p.1105-1126

2020

Volltextzugriff (PDF)

Customer engagement in social media: a framework and meta-analysis

Journal of the Academy of Marketing Science, 2020-11, Vol.48 (6), p.1211-1228

2020

Volltextzugriff (PDF)

Rethinking Emotions and Destination Experience: An Extended Model of Goal-Directed Behavior

Journal of hospitality & tourism research (Washington, D.C.), 2020-09, Vol.44 (7), p.1153-1177

2020

Volltextzugriff (PDF)

Influenciadores e Causas Sociais: Como o tipo de causa interfere no sucesso da promoção das causas?

RISTI : Revista Ibérica de Sistemas e Tecnologias de Informação, 2020-09 (E34), p.514-526

2020

Volltextzugriff (PDF)

The power of sophistication: How service design cues help in service failures

Journal of consumer behaviour, 2020-05, Vol.19 (3), p.277-290

2020

Volltextzugriff (PDF)

Traditionscapes in emerging markets

International journal of emerging markets, 2020-04, Vol.15 (6), p.1105-1126

2020

Volltextzugriff (PDF)

Reducing Ingroup Bias in Ethical Consumption: The Role of Construal Levels and Social Goodwill

Business ethics quarterly, 2020-01, Vol.30 (1), p.31-63

2020

Volltextzugriff (PDF)

Can luxury brands be ethical? Reducing the sophistication liability of luxury brands

Journal of cleaner production, 2019-10, Vol.233, p.1366-1376

2019

Volltextzugriff (PDF)

1 – 25 von 50

Suche als RSS-Feed

Suchergebnisse filtern

Filter anzeigen

Nur zeigen

Geprüft (Peer-Review)
(36)
Mit Volltextzugriff
(48)

Publikationsform

Sprache

Erscheinungsjahr

n.n

Thema

15 weitere anzeigen...

Weniger anzeigen...

Neu hinzugefügt

... seit 30 Tagen
(5)

Menü

Weitere Dienste

Einstellungen

The power of facial expressions in branding: can emojis versus human faces shape emotional contagion and brand fun?

Emojis as heuristic cues: The multifaceted role of emojis in online service interactions

How relationship norms and task complexity affect consumer perceptions of quality in crowdsourcing

A meta‐analysis on the psychological and behavioral consequences of nostalgia: The moderating roles of nostalgia activators, culture, and individual characteristics

Does crowdsourcing necessarily lead to brand engagement? The role of crowdsourcing cues and relationship norms on customer-brand relationships

Using mindsets to boost health: how construal level and goal pursuit shape health message effectiveness on cessation behaviors

Thinking Skills Don’t Protect Service Workers from Replacement by Artificial Intelligence

Fighting Over-Indebtedness: An Artificial Intelligence Approach: An Abstract

The Crowdsourcing Effect: How Crowdsourcing Shapes Customer Engagement: An Abstract

Retail crowding: meta-analysis of contextual and cultural moderators

Made by Mistake? The Co-creation Paradox: An Abstract

The Crowdsourcing Effect: How Crowdsourcing Shapes Customer Engagement: An Abstract

Fighting Over-Indebtedness: An Artificial Intelligence Approach: An Abstract

Made by Mistake? The Co-creation Paradox: An Abstract

Using artificial intelligence to overcome over-indebtedness and fight poverty

Which emotions make you healthier? The effects of sadness, embarrassment, and construal level on healthy behaviors

On the Relation Between Over-Indebtedness and Well-Being: An Analysis of the Mechanisms Influencing Health, Sleep, Life Satisfaction, and Emotional Well-Being

Traditionscapes in emerging markets: How local tradition appropriation fosters cultural identity

Customer engagement in social media: a framework and meta-analysis

Rethinking Emotions and Destination Experience: An Extended Model of Goal-Directed Behavior

Influenciadores e Causas Sociais: Como o tipo de causa interfere no sucesso da promoção das causas?

The power of sophistication: How service design cues help in service failures

Traditionscapes in emerging markets

Reducing Ingroup Bias in Ethical Consumption: The Role of Construal Levels and Social Goodwill

Can luxury brands be ethical? Reducing the sophistication liability of luxury brands

Suchergebnisse filtern