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Handbook of Cross-Cultural Marketing

Herbig, Paul A.

1, 1998

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The Effect of Information Overload on the Innovation Choice Process: Innovation Overload

The Journal of consumer marketing, 1994, Vol.11 (2), p.45-54

1994

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Karoshi: Salaryman Sudden Death Syndrome

Journal of managerial psychology, 1994-12, Vol.9 (7), p.11-16

1994

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Trade Shows and Fairs: An Important Part of the International Promotion Mix

Journal of promotion management, 2002-05, Vol.8 (1), p.93-108

2002

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A cusp catastrophe model of the adoption of an industrial innovation

The Journal of product innovation management, 1991-06, Vol.8 (2), p.127-137

Herbig, Paul A

1991

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The effect of culture on the adoption process: A comparison of Japanese and American behavior

Technological forecasting & social change, 1994-05, Vol.46 (1), p.71-101

1994

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Innovation - Japanese style

Industrial management + data systems, 1996-08, Vol.96 (5), p.11-20

1996

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Serving the aftermarket in Japan and the United States

Industrial marketing management, 1993-11, Vol.22 (4), p.339-346

1993

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The impact of marketing signals on strategic decision-making ability and profitability

Marketing intelligence & planning, 1995-08, Vol.13 (7), p.37-46

1995

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Do's and don'ts of cross-cultural negotiations

Industrial marketing management, 1992-11, Vol.21 (4), p.287-298

1992

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Innovation Inertia: THE POWER OF THE INSTALLED BASE

The Journal of business & industrial marketing, 1993, Vol.8 (3), p.44-57

1993

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The Effect of Information Overload on the Innovation ChoiceProcess

The Journal of consumer marketing, 1994-06, Vol.11 (2), p.45-54

1994

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The rise and fall of Great Britain's technological leadership: Is the United States following in Britain's footsteps?

Technological forecasting & social change, 1991, Vol.40 (3), p.213-222

Herbig, Paul A.

1991

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How the diffusion of industrial innovations is different from new retail products

Industrial marketing management, 1990-08, Vol.19 (3), p.261-266

1990

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Japan′s Shinjinrui: the new breed

International journal of social economics, 1995-12, Vol.22 (12), p.49-65

1995

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Innovation and product liability

Industrial marketing management, 1994-07, Vol.23 (3), p.245-255

1994

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Japans Shinjinrui the new breed

International journal of social economics, 1995-01, Vol.22 (12), p.49-65

1995

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When in Japan, Do as the Japanese Do; When in Rome, Do as the Japanese Do: The Achilles’ Heel of Japanese Business Philosophy

Marketing intelligence & planning, 1994-12, Vol.12 (11), p.26-35

1994

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Game theory in marketing: Applications, uses and limits

Journal of marketing management, 1991, Vol.7 (3), p.285-298

Herbig, Paul A.

1991

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A Brief Examination of the Japanese Innovative Process

Marketing intelligence & planning, 1994-02, Vol.12 (1), p.4-14

1994

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Low Tech Innovation: Resurveying the Basic Meaning of Innovation

Management decision, 1993-03, Vol.31 (3), p.4

1993

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A Brief Examination of the Japanese Innovative Process: Part 2

Marketing intelligence & planning, 1994-03, Vol.12 (2), p.38-42

1994

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Japanese Consumer Protection

The Journal of consumer marketing, 1994-03, Vol.11 (1), p.5-14

1994

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A Brief Examination of the Japanese Innovative Process: Part 2: The Good, the Bad, and the Ugly

Marketing intelligence & planning, 1994-01, Vol.12 (2), p.38-42

1994

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The Future of Original Equipment Manufacturers: A Matter of Partnerships

The Journal of business & industrial marketing, 1994, Vol.9 (3), p.38-43

1994

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Handbook of Cross-Cultural Marketing

The Effect of Information Overload on the Innovation Choice Process: Innovation Overload

Karoshi: Salaryman Sudden Death Syndrome

Trade Shows and Fairs: An Important Part of the International Promotion Mix

A cusp catastrophe model of the adoption of an industrial innovation

The effect of culture on the adoption process: A comparison of Japanese and American behavior

Innovation - Japanese style

Serving the aftermarket in Japan and the United States

The impact of marketing signals on strategic decision-making ability and profitability

Do's and don'ts of cross-cultural negotiations

Innovation Inertia: THE POWER OF THE INSTALLED BASE

The Effect of Information Overload on the Innovation ChoiceProcess

The rise and fall of Great Britain's technological leadership: Is the United States following in Britain's footsteps?

How the diffusion of industrial innovations is different from new retail products

Japan′s Shinjinrui: the new breed

Innovation and product liability

Japans Shinjinrui the new breed

When in Japan, Do as the Japanese Do; When in Rome, Do as the Japanese Do: The Achilles’ Heel of Japanese Business Philosophy

Game theory in marketing: Applications, uses and limits

A Brief Examination of the Japanese Innovative Process

Low Tech Innovation: Resurveying the Basic Meaning of Innovation

A Brief Examination of the Japanese Innovative Process: Part 2

Japanese Consumer Protection

A Brief Examination of the Japanese Innovative Process: Part 2: The Good, the Bad, and the Ugly

The Future of Original Equipment Manufacturers: A Matter of Partnerships

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