UB Paderborn / Katalog / Suche / in CDI

Sortiert nach

Einfacher Volltextzugriff von (fast) überall

Installieren Sie die LibKey Nomad-Browsererweiterung und erhalten Sie von vielen Webseiten einfachen Zugriff auf lizenzierte Volltexte oder Open Access Publikationen. Mehr erfahren...

Cultural identity and consumer ethnocentrism impacts on preference and purchase of domestic versus import brands: An empirical study in China

Journal of business research, 2015-06, Vol.68 (6), p.1225-1233

2015

Volltextzugriff (PDF)

Effects of Water Absorption on the Insulating Properties of Polypropylene

Energies (Basel), 2024-09, Vol.17 (18), p.4576

2024

Volltextzugriff (PDF)

How digitalized interactive platforms create new value for customers by integrating B2B and B2C models? An empirical study in China

Journal of business research, 2022-03, Vol.142, p.694-706

2022

Volltextzugriff (PDF)

Does continuity matter? Developing a new long-term orientation structure in a cross-cultural context: A study on supply chain relationships

Industrial marketing management, 2020-07, Vol.88, p.186-194

2020

Volltextzugriff (PDF)

Dynamic brand positioning: a firm-customer synergistic strategy of brand meaning cocreation in a hyperconnected world

European journal of marketing, 2022-11, Vol.56 (10), p.2774-2803

2022

Volltextzugriff (PDF)

The dual impetus for perceived brand globalness and brand competence in a rapidly changing environment: the role of Brand-Nation Connection

International marketing review, 2023-02, Vol.40 (1), p.4-27

2023

Volltextzugriff (PDF)

When face meets globalization: How face drives consumers’ attitudes toward global consumer culture positioning

International marketing review, 2021-02, Vol.38 (1), p.184-203

2021

Volltextzugriff (PDF)

When face meets globalization

International marketing review, 2021-02, Vol.38 (1), p.184-203

2021

Volltextzugriff (PDF)

Influence of interfirm brand values congruence on relationship qualities in B2B contexts

Industrial marketing management, 2018-07, Vol.72, p.161-173

2018

Volltextzugriff (PDF)

How global brands incorporating local cultural elements increase consumer purchase likelihood: An empirical study in China

International marketing review, 2017-01, Vol.34 (4), p.463-479

2017

Volltextzugriff (PDF)

Guest editorial: Global branding management in a rapidly changing environment

International marketing review, 2023-02, Vol.40 (1), p.1-3

2023

Volltextzugriff (PDF)

The effect of gratifications derived from use of the social networking site Qzone on Chinese adolescents’ positive mood

Computers in human behavior, 2014-12, Vol.41, p.203-211

2014

Volltextzugriff (PDF)

Building the connection between nation and commercial brand: an integrative review and future research directions

International marketing review, 2021-02, Vol.38 (1), p.19-35

2021

Volltextzugriff (PDF)

Improving attitudes toward brands with global consumer culture positioning: The triggering role of emotions

Canadian journal of administrative sciences, 2024-09, Vol.41 (3), p.343-361

2024

Volltextzugriff (PDF)

How brand coolness influences customers’ willingness to co-create? The mediating effect of customer inspiration and the moderating effect of customer interaction

The journal of brand management, 2024-06

2024

Volltextzugriff (PDF)

Establishment and validation the DEM-MBD coupling model of flexible straw-Shajiang black soil-walking mechanism interactions

Computers and electronics in agriculture, 2024-09, Vol.224, p.109203, Article 109203

2024

Volltextzugriff (PDF)

Managing country-of-origin affiliations for luxury brand-building in China

Australasian marketing journal, 2019-02, Vol.27 (1), p.14-23

2019

Volltextzugriff (PDF)

How brand concepts represented as human values promote evaluation: The triggering role of incidental emotions

Asia Pacific journal of marketing and logistics, 2020-08, Vol.32 (6), p.1194-1213

2020

Volltextzugriff (PDF)

How global brands incorporating local cultural elements increase consumer purchase likelihood

International marketing review, 2017-07, Vol.34 (4), p.463-479

2017

Volltextzugriff (PDF)

The implicit measurement of destination image: The application of Implicit Association Tests

Tourism management (1982), 2012-02, Vol.33 (1), p.50-52

2012

Volltextzugriff (PDF)

Transference or severance: An exploratory study on brand relationship quality of China’s time-honored brands based on intergenerational influence

Frontiers of business research in China, 2008, Vol.2 (4), p.518-552

Jiaxun, HE

2008

Volltextzugriff (PDF)

Formononetin attenuates cigarette smoke‐induced COPD in mice by suppressing inflammation, endoplasmic reticulum stress, and apoptosis in bronchial epithelial cells via AhR/CYP1A1 and AKT/mTOR signaling pathways

Phytotherapy research, 2024-03, Vol.38 (3), p.1278-1293

2024

Volltextzugriff (PDF)

Influences of two modes of intergenerational communication on brand equity

Journal of business research, 2015-03, Vol.68 (3), p.553-560

2015

Volltextzugriff (PDF)

Brand management and consumer experience in emerging markets: directions for future research

International marketing review, 2017-07, Vol.34 (4), p.458-462

2017

Volltextzugriff (PDF)

How brand concepts represented as human values promote evaluation

Asia Pacific journal of marketing and logistics, 2020-08, Vol.32 (6), p.1194-1213

2020

Volltextzugriff (PDF)

1 – 25 von 931

Suche als RSS-Feed

Suchergebnisse filtern

Filter anzeigen

Nur zeigen

Geprüft (Peer-Review)
(755)
Mit Volltextzugriff
(800)

Publikationsform

1 weiteren anzeigen...

Weniger anzeigen...

Sprache

Erscheinungsjahr

n.n

Thema

Science & Technology
(602)
Technology
(340)
Physical Sciences
(221)
Engineering
(200)
Life Sciences & Biomedicine
(179)
Chemistry
(127)
Energy & Fuels
(85)
Engineering, Electrical & Electronic
(85)
Materials Science
(85)
Computer Science
(72)
Materials Science, Multidisciplinary
(66)
Engineering, Chemical
(64)
Science & Technology - Other Topics
(64)
Environmental Sciences & Ecology
(61)
Physics
(58)
Environmental Sciences
(56)
Chemistry, Physical
(44)
Chemistry, Multidisciplinary
(43)
Humans
(42)
Algorithms
(41)

15 weitere anzeigen...

Weniger anzeigen...

Neu hinzugefügt

Menü

Weitere Dienste

Einstellungen

Cultural identity and consumer ethnocentrism impacts on preference and purchase of domestic versus import brands: An empirical study in China

Effects of Water Absorption on the Insulating Properties of Polypropylene

How digitalized interactive platforms create new value for customers by integrating B2B and B2C models? An empirical study in China

Does continuity matter? Developing a new long-term orientation structure in a cross-cultural context: A study on supply chain relationships

Dynamic brand positioning: a firm-customer synergistic strategy of brand meaning cocreation in a hyperconnected world

The dual impetus for perceived brand globalness and brand competence in a rapidly changing environment: the role of Brand-Nation Connection

When face meets globalization: How face drives consumers’ attitudes toward global consumer culture positioning

When face meets globalization

Influence of interfirm brand values congruence on relationship qualities in B2B contexts

How global brands incorporating local cultural elements increase consumer purchase likelihood: An empirical study in China

Guest editorial: Global branding management in a rapidly changing environment

The effect of gratifications derived from use of the social networking site Qzone on Chinese adolescents’ positive mood

Building the connection between nation and commercial brand: an integrative review and future research directions

Improving attitudes toward brands with global consumer culture positioning: The triggering role of emotions

How brand coolness influences customers’ willingness to co-create? The mediating effect of customer inspiration and the moderating effect of customer interaction

Establishment and validation the DEM-MBD coupling model of flexible straw-Shajiang black soil-walking mechanism interactions

Managing country-of-origin affiliations for luxury brand-building in China

How brand concepts represented as human values promote evaluation: The triggering role of incidental emotions

How global brands incorporating local cultural elements increase consumer purchase likelihood

The implicit measurement of destination image: The application of Implicit Association Tests

Transference or severance: An exploratory study on brand relationship quality of China’s time-honored brands based on intergenerational influence

Formononetin attenuates cigarette smoke‐induced COPD in mice by suppressing inflammation, endoplasmic reticulum stress, and apoptosis in bronchial epithelial cells via AhR/CYP1A1 and AKT/mTOR signaling pathways

Influences of two modes of intergenerational communication on brand equity

Brand management and consumer experience in emerging markets: directions for future research

How brand concepts represented as human values promote evaluation

Suchergebnisse filtern