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Segmentation approaches in data-mining: A comparison of RFM, CHAID, and logistic regression

Journal of business research, 2007-06, Vol.60 (6), p.656-662

2007

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Do consumers view the nutrition facts panel when making healthfulness assessments of food products? Antecedents and consequences

The Journal of consumer affairs, 2020-06, Vol.54 (2), p.395-416

2020

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Deception by Implication: A Typology of Truthful but Misleading Advertising and Labeling Claims

Journal of public policy & marketing, 2011-10, Vol.30 (2), p.157-167

2011

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Consumer Skepticism of Claims in Food Ads vs. on Food Labels: An Exploration of Differences and Antecedents

The Journal of consumer affairs, 2019-12, Vol.53 (4), p.1443-1455

2019

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Understanding and Facilitating the Usage of Nutritional Labels by Low-Literate Consumers

Journal of public policy & marketing, 2009-10, Vol.28 (2), p.135-145

2009

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Three Decades of Marketing Academic Input at the Federal Trade Commission: Contributions to Research, Policy Making, and Litigation

Journal of public policy & marketing, 2014-10, Vol.33 (2), p.232-243

2014

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Designing Evidence-based Disclosures: A Case Study of Financial Privacy Notices

The Journal of consumer affairs, 2012-06, Vol.46 (2), p.204-234

2012

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What do online behavioral advertising privacy disclosures communicate to users?

Proceedings of the 2012 ACM workshop on Privacy in the electronic society, 2012, p.19-30

2012

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The Role of Summary Information in Facilitating Consumers' Comprehension of Nutrition Information

Journal of public policy & marketing, 2002-10, Vol.21 (2), p.305-318

2002

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Regulation of the Rent-to-Own Industry: Implications of the Wisconsin Settlement with Rent-A-Center

Journal of public policy & marketing, 2004-04, Vol.23 (1), p.89-95

Hastak, Manoj

2004

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Can Consumers Interpret Nutrition Information in the Presence of a Health Claim? A Laboratory Investigation

Journal of public policy & marketing, 1996-04, Vol.15 (1), p.16-27

1996

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Can the Educationally Disadvantaged Interpret the FDA-Mandated Nutrition Facts Panel in the Presence of an Implied Health Claim?

Journal of public policy & marketing, 1999-04, Vol.18 (1), p.106-117

1999

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Memory-Based Product Judgments: Effects of Involvement at Encoding and Retrieval

The Journal of consumer research, 1994-12, Vol.21 (3), p.534-547

1994

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The Role of Consumer Surveys in Public Policy Decision Making

Journal of public policy & marketing, 2001-10, Vol.20 (2), p.170-185

2001

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Customer Experience with Rent-to-Own Transactions

Journal of public policy & marketing, 2002-04, Vol.21 (1), p.126-138

2002

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Analyzing Advertising Labels: Testing Consumers' Recognition of Paid Content Online

Extended Abstracts of the 2018 CHI Conference on Human Factors in Computing Systems, 2018, p.1-6

2018

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Empirical Evidence on the Determinants of Rent-to-Own Use and Purchase Behavior

Economic development quarterly, 2003-02, Vol.17 (1), p.33-52

2003

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The Effects of Nutrition Information and Claims on Consumer Judgements of Product Benefits

Proceedings of the 1997 World Marketing Congress, p.15-16

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Facilitating and inhibiting effects of brand cues on recall, consideration set, and choice

Journal of business research, 1996-10, Vol.37 (2), p.121-126

1996

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Consumer Comprehension of Environmental Advertising and Labeling Claims

The Journal of consumer affairs, 1995-12, Vol.29 (2), p.328-350

1995

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Memory-based product judgments: Effects of involvement at en

The Journal of consumer research, 1994-12, Vol.21 (3), p.534

1994

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Does Retrospective Thought Measurement Influence Subsequent Measures of Cognitive Structure in an Advertising Context?

Journal of advertising, 1990-01, Vol.19 (3), p.3-13

Hastak, Manoj

1990

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Role of Unsupported Brand Evaluation Thoughts in the Persuasion Process

Psychology & marketing, 1987-12, Vol.4 (4), p.323

Hastak, Manoj

1987

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Role of Unsupported Brand Evaluation Thoughts in the Persuasion Process: ABSTRACT

Psychology & marketing, 1987-01, Vol.4 (4), p.323

Hastak, Manoj

1987

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Assessing the Role of Brand-Related Cognitive Responses as Mediators of Communication Effects on Cognitive Structure

The Journal of consumer research, 1989-03, Vol.15 (4), p.444-456

1989

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Segmentation approaches in data-mining: A comparison of RFM, CHAID, and logistic regression

Do consumers view the nutrition facts panel when making healthfulness assessments of food products? Antecedents and consequences

Deception by Implication: A Typology of Truthful but Misleading Advertising and Labeling Claims

Consumer Skepticism of Claims in Food Ads vs. on Food Labels: An Exploration of Differences and Antecedents

Understanding and Facilitating the Usage of Nutritional Labels by Low-Literate Consumers

Three Decades of Marketing Academic Input at the Federal Trade Commission: Contributions to Research, Policy Making, and Litigation

Designing Evidence-based Disclosures: A Case Study of Financial Privacy Notices

What do online behavioral advertising privacy disclosures communicate to users?

The Role of Summary Information in Facilitating Consumers' Comprehension of Nutrition Information

Regulation of the Rent-to-Own Industry: Implications of the Wisconsin Settlement with Rent-A-Center

Can Consumers Interpret Nutrition Information in the Presence of a Health Claim? A Laboratory Investigation

Can the Educationally Disadvantaged Interpret the FDA-Mandated Nutrition Facts Panel in the Presence of an Implied Health Claim?

Memory-Based Product Judgments: Effects of Involvement at Encoding and Retrieval

The Role of Consumer Surveys in Public Policy Decision Making

Customer Experience with Rent-to-Own Transactions

Analyzing Advertising Labels: Testing Consumers' Recognition of Paid Content Online

Empirical Evidence on the Determinants of Rent-to-Own Use and Purchase Behavior

The Effects of Nutrition Information and Claims on Consumer Judgements of Product Benefits

Facilitating and inhibiting effects of brand cues on recall, consideration set, and choice

Consumer Comprehension of Environmental Advertising and Labeling Claims

Memory-based product judgments: Effects of involvement at en

Does Retrospective Thought Measurement Influence Subsequent Measures of Cognitive Structure in an Advertising Context?

Role of Unsupported Brand Evaluation Thoughts in the Persuasion Process

Role of Unsupported Brand Evaluation Thoughts in the Persuasion Process: ABSTRACT

Assessing the Role of Brand-Related Cognitive Responses as Mediators of Communication Effects on Cognitive Structure

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