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Commercial Severe Acute Respiratory Syndrome Coronavirus 2 (SARS-CoV-2) Molecular Assays: Superior Analytical Sensitivity of cobas SARS-CoV-2 Relative to NxTAG CoV Extended Panel and ID NOW COVID-19 Test

Archives of pathology & laboratory medicine (1976), 2020-11, Vol.144 (11), p.1303-1310

2020

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The relative influence of advertising and word-of-mouth on viewing new season television programmes

European journal of marketing, 2017-01, Vol.51 (1), p.65-81

2017

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When Brands Go Dark: A Replication and Extension: Examining Market Share of Brands That Stop Advertising for a Year or Longer

Journal of advertising research, 2023-06, Vol.63 (2), p.172-184

2023

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Influence of dynamic content on visual attention during video advertisements

European journal of marketing, 2022-12, Vol.56 (13), p.137-166

2022

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Marketing is scrambled: All evidence-based theorists are invited to breakfast

Australasian marketing journal, 2018-11, Vol.26 (4), p.303-306

2018

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Generalisability of advertising persuasion principles

European journal of marketing, 2016-02, Vol.50 (1/2), p.301-305

2016

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Examining older consumers’ loyalty towards older brands in grocery retailing

Journal of retailing and consumer services, 2020-01, Vol.52, p.101893, Article 101893

2020

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Creative That Sells: How Advertising Execution Affects Sales

Journal of advertising, 2016-01, Vol.45 (1), p.102-112

2016

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Extending validity testing of the Persuasion Principles Index

European journal of marketing, 2020-09, Vol.54 (9), p.2245-2255

2020

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Finding creative drivers of advertising effectiveness with modern data analysis

International journal of market research, 2023-07, Vol.65 (4), p.423-447

2023

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Reaching Voters on Social Media: Planning Political Advertising on Snapchat

International journal of market research, 2023-09, Vol.65 (5), p.566-580

2023

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Commercial Severe Acute Respiratory Syndrome Coronavirus 2 (SARS-CoV-2) Molecular Assays

Archives of pathology & laboratory medicine (1976), 2020-11, Vol.144 (11), p.1303-1310

2020

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Comparing direct and indirect branding in advertising

Australasian marketing journal, 2016-02, Vol.24 (1), p.20-28

2016

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Does Double Jeopardy apply using average spend per buyer as the loyalty metric?

Australasian marketing journal, 2017-11, Vol.25 (4), p.261-268

2017

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Does Childhood Exposure to a Brand Improve Brand Name Recognition?: Comparing Age-of-Acquisition Effects with Ongoing Brand Exposure and Experience

Journal of advertising research, 2023-12, Vol.63 (4), p.370-383

2023

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Marketers' Intuitions about the Sales Effectiveness of Advertisements

Journal of marketing behavior, 2016-12, Vol.2 (2-3), p.177-194

2016

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Best Measures of Attention To Creative Tactics in TV Advertising: When Do Attention-Getting Devices Capture or Reduce Attention?

Journal of advertising research, 2019-09, Vol.59 (3), p.295-311

2019

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When Brands Go Dark: Examining Sales Trends when Brands Stop Broad-Reach Advertising for Long Periods

Journal of advertising research, 2021-09, Vol.61 (3), p.247-259

2021

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Is extended-release oxybutynin (Ditropan XL) or tolterodine (Detrol) more effective in the treatment of an overactive bladder?

The Journal of family practice, 2001-07, Vol.50 (7), p.571-571

2001

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The “Beauty Myth” Is No Myth: Emphasis on Male-Female Attractiveness in World Folktales

Human nature (Hawthorne, N.Y.), 2008-06, Vol.19 (2), p.174-188

Gottschall, Jonathan

2008

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The Human Phenotype Ontology in 2021

Nucleic acids research, 2021-01, Vol.49 (D1), p.D1207-D1217

2021

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Transcriptional Control of hgcAB by an ArsR-Like Regulator in Pseudodesulfovibrio mercurii ND132

Applied and environmental microbiology, 2023-03, Vol.89 (4), p.e0176822-e0176822

2023

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A medical records and data capture and management system for Lassa fever in Sierra Leone: Approach, implementation, and challenges

PloS one, 2019-03, Vol.14 (3), p.e0214284-e0214284

2019

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FUTIs: an In-Person or Online Graphing, Bioinformatics, and Scientific Literacy Exercise That Explores the Presence of Antibiotic Resistance in Foodborne Urinary Tract Infections

Journal of microbiology & biology education, 2023-08, Vol.24 (2)

2023

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Seroprevalence of anti-Lassa Virus IgG antibodies in three districts of Sierra Leone: A cross-sectional, population-based study

PLoS neglected tropical diseases, 2023-02, Vol.17 (2), p.e0010938-e0010938

2023

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Commercial Severe Acute Respiratory Syndrome Coronavirus 2 (SARS-CoV-2) Molecular Assays: Superior Analytical Sensitivity of cobas SARS-CoV-2 Relative to NxTAG CoV Extended Panel and ID NOW COVID-19 Test

The relative influence of advertising and word-of-mouth on viewing new season television programmes

When Brands Go Dark: A Replication and Extension: Examining Market Share of Brands That Stop Advertising for a Year or Longer

Influence of dynamic content on visual attention during video advertisements

Marketing is scrambled: All evidence-based theorists are invited to breakfast

Generalisability of advertising persuasion principles

Examining older consumers’ loyalty towards older brands in grocery retailing

Creative That Sells: How Advertising Execution Affects Sales

Extending validity testing of the Persuasion Principles Index

Finding creative drivers of advertising effectiveness with modern data analysis

Reaching Voters on Social Media: Planning Political Advertising on Snapchat

Commercial Severe Acute Respiratory Syndrome Coronavirus 2 (SARS-CoV-2) Molecular Assays

Comparing direct and indirect branding in advertising

Does Double Jeopardy apply using average spend per buyer as the loyalty metric?

Does Childhood Exposure to a Brand Improve Brand Name Recognition?: Comparing Age-of-Acquisition Effects with Ongoing Brand Exposure and Experience

Marketers' Intuitions about the Sales Effectiveness of Advertisements

Best Measures of Attention To Creative Tactics in TV Advertising: When Do Attention-Getting Devices Capture or Reduce Attention?

When Brands Go Dark: Examining Sales Trends when Brands Stop Broad-Reach Advertising for Long Periods

Is extended-release oxybutynin (Ditropan XL) or tolterodine (Detrol) more effective in the treatment of an overactive bladder?

The “Beauty Myth” Is No Myth: Emphasis on Male-Female Attractiveness in World Folktales

The Human Phenotype Ontology in 2021

Transcriptional Control of hgcAB by an ArsR-Like Regulator in Pseudodesulfovibrio mercurii ND132

A medical records and data capture and management system for Lassa fever in Sierra Leone: Approach, implementation, and challenges

FUTIs: an In-Person or Online Graphing, Bioinformatics, and Scientific Literacy Exercise That Explores the Presence of Antibiotic Resistance in Foodborne Urinary Tract Infections

Seroprevalence of anti-Lassa Virus IgG antibodies in three districts of Sierra Leone: A cross-sectional, population-based study

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