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Perceived product creativity and mental contrasting: Desired future on consumers’ product replacement decisions

Psychology & marketing, 2019-01, Vol.36 (1), p.41-56

2019

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Entry Barriers: A Dull-, One-, or Two-Edged Sword for Incumbents? Unraveling the Paradox from a Contingency Perspective

Journal of marketing, 2001-01, Vol.65 (1), p.1-14

2001

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Technology Convergence: When Do Consumers Prefer Converged Products to Dedicated Products?

Journal of marketing, 2009-07, Vol.73 (4), p.97-108

2009

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Word-of-mouth transmission in settings with multiple opinions: The impact of other opinions on WOM likelihood and valence

Journal of consumer psychology, 2009-07, Vol.19 (3), p.403-415

2009

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What’s in a name? The impact of subcategory salience on value perception and upgrade intention for multicategory products

Psychology & marketing, 2018-12, Vol.35 (12), p.913-922

2018

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Market Orientation and Organizational Performance: Is Innovation a Missing Link?

Journal of marketing, 1998-10, Vol.62 (4), p.30

1998

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Scripted Thought: Processing Korean Hancha and Hangul in a Multimedia Context

The Journal of consumer research, 2001-12, Vol.28 (3), p.482-493

2001

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The Korean language and the effects of its honorifics system in advertising: deferential vs. informal speech as regulatory prime on persuasive impact

Marketing letters, 2015-09, Vol.26 (3), p.321-333

2015

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Communication strategies for enhancing perceived fit in the CSR sponsorship context

International journal of advertising, 2012-01, Vol.31 (1), p.133-146

2012

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Biases in Valuation vs. Usage of Innovative Product Features

Marketing science (Providence, R.I.), 2008-11, Vol.27 (6), p.1083-1096

2008

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Technological expectation and consumer preferences for product form

Journal of business research, 2012-09, Vol.65 (9), p.1290-1294

2012

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Utilization of business technologies: Managing relationship-based benefits for buying and supplying firms

Industrial marketing management, 2010-04, Vol.39 (3), p.473-484

2010

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The future of marketing & advertising in Asia

Journal of business research, 2022-10, Vol.149, p.1016-1017

2022

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Technology Convergence: When Do Consumers Prefer Converged Products to Dedicated Products?

Journal of marketing, 2009-07, Vol.73 (4), p.97-108

2009

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Mapping consumer’s cross-device usage for online search: Mobile- vs. PC-based search in the purchase decision process

Journal of business research, 2022-03, Vol.142, p.387-399

2022

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A Dynamic IT Adoption Model for the SOHO Market: PC Generational Decisions with Technological Expectations

Management science, 2002-02, Vol.48 (2), p.222-240

2002

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Consumer decision-making in a multi-generational choice set context

Journal of business research, 2001-09, Vol.53 (3), p.123-136

2001

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Market Orientation and Organizational Performance: Is Innovation a Missing Link?

Journal of marketing, 1998-10, Vol.62 (4), p.30-45

1998

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Auditory and Visual Brand Identifiers in Chinese and English

Journal of international marketing (East Lansing, Mich.), 2002-01, Vol.10 (2), p.13-28

2002

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Managing intraorganizational diffusion of innovations: Impact of buying center dynamics and environments

Industrial marketing management, 2002-11, Vol.31 (8), p.719-726

2002

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A Durable Replacement Model for Symbolic versus Utilitarian Consumption: An Integrated Cultural and Socio-economic Perspective

Global economic review, 2006, Vol.35 (2), p.193-206

2006

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Product-Category Dynamics and Corporate Identity in Brand Extensions: A Comparison of Hong Kong and U.S. Consumers

Journal of international marketing (East Lansing, Mich.), 1997-01, Vol.5 (1), p.77-92

1997

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PVPylated Poly(alanine) as a New Thermogelling Polymer

Macromolecules, 2009-09, Vol.42 (17), p.6710-6715

2009

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Managing intraorganizational diffusion of innovations

Industrial marketing management, 2002-11, Vol.31 (8), p.719-726

2002

Volltextzugriff (PDF)

A Durable Replacement Model for Symbolic vs. Utilitarian Consumption:An Integrated Cultural and Socio-Economic Perspective

Global Economic Review, 2006, 35(2), , pp.193-206

2006

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Perceived product creativity and mental contrasting: Desired future on consumers’ product replacement decisions

Entry Barriers: A Dull-, One-, or Two-Edged Sword for Incumbents? Unraveling the Paradox from a Contingency Perspective

Technology Convergence: When Do Consumers Prefer Converged Products to Dedicated Products?

Word-of-mouth transmission in settings with multiple opinions: The impact of other opinions on WOM likelihood and valence

What’s in a name? The impact of subcategory salience on value perception and upgrade intention for multicategory products

Market Orientation and Organizational Performance: Is Innovation a Missing Link?

Scripted Thought: Processing Korean Hancha and Hangul in a Multimedia Context

The Korean language and the effects of its honorifics system in advertising: deferential vs. informal speech as regulatory prime on persuasive impact

Communication strategies for enhancing perceived fit in the CSR sponsorship context

Biases in Valuation vs. Usage of Innovative Product Features

Technological expectation and consumer preferences for product form

Utilization of business technologies: Managing relationship-based benefits for buying and supplying firms

The future of marketing & advertising in Asia

Technology Convergence: When Do Consumers Prefer Converged Products to Dedicated Products?

Mapping consumer’s cross-device usage for online search: Mobile- vs. PC-based search in the purchase decision process

A Dynamic IT Adoption Model for the SOHO Market: PC Generational Decisions with Technological Expectations

Consumer decision-making in a multi-generational choice set context

Market Orientation and Organizational Performance: Is Innovation a Missing Link?

Auditory and Visual Brand Identifiers in Chinese and English

Managing intraorganizational diffusion of innovations: Impact of buying center dynamics and environments

A Durable Replacement Model for Symbolic versus Utilitarian Consumption: An Integrated Cultural and Socio-economic Perspective

Product-Category Dynamics and Corporate Identity in Brand Extensions: A Comparison of Hong Kong and U.S. Consumers

PVPylated Poly(alanine) as a New Thermogelling Polymer

Managing intraorganizational diffusion of innovations

A Durable Replacement Model for Symbolic vs. Utilitarian Consumption:An Integrated Cultural and Socio-Economic Perspective

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