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Happily Ever After: How Ending Valence Influences Narrative Persuasion in Cautionary Stories

Journal of advertising, 2016-10, Vol.45 (4), p.498-508

2016

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Vaping Viewpoints: A Multi‐Segment Understanding of E‐Cigarette Risk Perceptions

The Journal of consumer affairs, 2019-06, Vol.53 (2), p.545-571

2019

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The Effect of Affect: An Appraisal Theory Perspective on Emotional Engagement in Narrative Persuasion

Journal of advertising, 2022-04, Vol.51 (1), p.116-131

2022

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When Do Public Health Epilogues Correct the Influence of Alcohol Story Lines on Youth? The Interplay of Narrative Transportation and Persuasion Knowledge

Journal of Public Policy & Marketing, 2019-07, Vol.38 (3), p.316-331

2019

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One For Me, One For You: Cause-Related Marketing with Buy-One Give-One Promotions

Psychology & marketing, 2016-09, Vol.33 (9), p.692-703

Hamby, Anne

2016

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It's Written on Your Face: How Emotional Variation in Super Bowl Advertisements Influences Ad Liking

Journal of advertising, 2024-05, Vol.53 (3), p.463-472

2024

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When a Correction Contradicts: Countermessages May Increase Adolescents' Ambivalence in Response to Drinking-Related Narratives

Journal of advertising, 2018-10, Vol.47 (4), p.395-411

2018

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Success Is Not Final; Failure Is Not Fatal: How Failure Versus Success Messaging Leads to Preference for Masculine Brands

Journal of marketing research, 2024-04, Vol.61 (2), p.330-348

2024

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Whose story is this? Source reveal as a communication tactic to increase consumers’ advocacy for social causes

Journal of business research, 2024-01, Vol.170, p.114309, Article 114309

2024

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Sensational stories: The role of narrative characteristics in distinguishing real and fake news and predicting their spread

Journal of business research, 2024-01, Vol.170, p.114289, Article 114289

2024

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Advancing a participatory approach for youth risk behavior: Foundations, distinctions, and research directions

Journal of business research, 2013-08, Vol.66 (8), p.1235-1241

2013

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How does ambivalence affect young consumers’ response to risky products?

Journal of the Academy of Marketing Science, 2022-07, Vol.50 (4), p.841-863

2022

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How consumer reviews persuade through narratives

Journal of business research, 2015-06, Vol.68 (6), p.1242-1250

2015

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Strategies and Tools to Enhance the Use of Dynamic Audiovisual Stimuli in Academic Advertising Research

Journal of advertising, 2023-08, Vol.52 (4), p.633-642

2023

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Cause-Related Marketing Persuasion Knowledge: Measuring Consumers' Knowledge and Ability to Interpret CrM Promotions

The Journal of consumer affairs, 2018-06, Vol.52 (2), p.373-392

2018

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How Stories in Memory Perpetuate the Continued Influence of False Information

Journal of consumer psychology, 2020-04, Vol.30 (2), p.240-259

2020

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Reflecting on the journey: Mechanisms in narrative persuasion

Journal of consumer psychology, 2017-01, Vol.27 (1), p.11-22

2017

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A Wolf in Sheep's Clothing: How Humanized, Retargeted Ads Intrude in Social Contexts

The Journal of consumer affairs, 2019-09, Vol.53 (3), p.1167-1191

2019

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Measuring gender in consumer research: Validity and consumer welfare

The Journal of consumer affairs, 2024-04, Vol.58 (1), p.54-81

2024

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It's about our values: How founder's stories influence brand authenticity

Psychology & marketing, 2019-11, Vol.36 (11), p.1014-1026

2019

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Above the Scam: Moral Elevation Reduces Gullibility

Journal of consumer psychology, 2022-07, Vol.32 (3), p.466-474

2022

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Significant Objects: How Eudaimonic Narratives Enhance the Value of Featured Products

Journal of advertising, 2023-05, Vol.52 (3), p.406-422

2023

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A Conceptual Framework of Narrative Persuasion

Journal of media psychology, 2018-07, Vol.30 (3), p.113-124

2018

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Not Whodunit But Whydunit: Story Characters’ Motivations Influence Audience Interest in Services

Journal of service research : JSR, 2022-02, Vol.25 (1), p.48-65

2022

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Fact versus Fiction: Blending Storytelling with Product Attributes in Advertisements

Journal of the Association for Consumer Research, 2024-01, Vol.9 (1), p.58-70

2024

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Happily Ever After: How Ending Valence Influences Narrative Persuasion in Cautionary Stories

Vaping Viewpoints: A Multi‐Segment Understanding of E‐Cigarette Risk Perceptions

The Effect of Affect: An Appraisal Theory Perspective on Emotional Engagement in Narrative Persuasion

When Do Public Health Epilogues Correct the Influence of Alcohol Story Lines on Youth? The Interplay of Narrative Transportation and Persuasion Knowledge

One For Me, One For You: Cause-Related Marketing with Buy-One Give-One Promotions

It's Written on Your Face: How Emotional Variation in Super Bowl Advertisements Influences Ad Liking

When a Correction Contradicts: Countermessages May Increase Adolescents' Ambivalence in Response to Drinking-Related Narratives

Success Is Not Final; Failure Is Not Fatal: How Failure Versus Success Messaging Leads to Preference for Masculine Brands

Whose story is this? Source reveal as a communication tactic to increase consumers’ advocacy for social causes

Sensational stories: The role of narrative characteristics in distinguishing real and fake news and predicting their spread

Advancing a participatory approach for youth risk behavior: Foundations, distinctions, and research directions

How does ambivalence affect young consumers’ response to risky products?

How consumer reviews persuade through narratives

Strategies and Tools to Enhance the Use of Dynamic Audiovisual Stimuli in Academic Advertising Research

Cause-Related Marketing Persuasion Knowledge: Measuring Consumers' Knowledge and Ability to Interpret CrM Promotions

How Stories in Memory Perpetuate the Continued Influence of False Information

Reflecting on the journey: Mechanisms in narrative persuasion

A Wolf in Sheep's Clothing: How Humanized, Retargeted Ads Intrude in Social Contexts

Measuring gender in consumer research: Validity and consumer welfare

It's about our values: How founder's stories influence brand authenticity

Above the Scam: Moral Elevation Reduces Gullibility

Significant Objects: How Eudaimonic Narratives Enhance the Value of Featured Products

A Conceptual Framework of Narrative Persuasion

Not Whodunit But Whydunit: Story Characters’ Motivations Influence Audience Interest in Services

Fact versus Fiction: Blending Storytelling with Product Attributes in Advertisements

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