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Higher education and the digital revolution: About MOOCs, SPOCs, social media, and the Cookie Monster

Business horizons, 2016-07, Vol.59 (4), p.441-450

2016

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Digital transformation: A multidisciplinary reflection and research agenda

Journal of business research, 2021-01, Vol.122, p.889-901

2021

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Users of the world, unite! The challenges and opportunities of Social Media

Business horizons, 2010, Vol.53 (1), p.59-68

2010

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An empirical comparison of the efficacy of covariance-based and variance-based SEM

International journal of research in marketing, 2009-12, Vol.26 (4), p.332-344

2009

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Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House

Journal of interactive marketing, 2013-11, Vol.27 (4), p.270-280

2013

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Targeting Revenue Leaders for a New Product

Journal of marketing, 2013-05, Vol.77 (3), p.65-80

2013

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A Brief History of Artificial Intelligence: On the Past, Present, and Future of Artificial Intelligence

California management review, 2019-08, Vol.61 (4), p.5-14

2019

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Siri, Siri, in my hand: Who’s the fairest in the land? On the interpretations, illustrations, and implications of artificial intelligence

Business horizons, 2019-01, Vol.62 (1), p.15-25

2019

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Two hearts in three-quarter time: How to waltz the social media/viral marketing dance

Business horizons, 2011-05, Vol.54 (3), p.253-263

2011

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A social network analysis of customer-level revenue distribution

Marketing letters, 2011-03, Vol.22 (1), p.15-29

Haenlein, Michael

2011

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Artificial intelligence and robotics: Shaking up the business world and society at large

Journal of business research, 2021-01, Vol.124, p.405-407

2021

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Rulers of the world, unite! The challenges and opportunities of artificial intelligence

Business horizons, 2020-01, Vol.63 (1), p.37-50

2020

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Toward a Parsimonious Definition of Traditional and Electronic Mass Customization

The Journal of product innovation management, 2006-03, Vol.23 (2), p.168-182

2006

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To Be or Not to Be: Will Virtual Worlds and the Metaverse Gain Lasting Traction?

California management review, 2024-08, Vol.66 (4), p.5-22

2024

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To Be or Not to Be: W ill V irtual W orlds and the M etaverse G ain L asting T raction ?

California management review, 2024-08, Vol.66 (4), p.5-22

2024

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Social interactions in customer churn decisions: The impact of relationship directionality

International journal of research in marketing, 2013-09, Vol.30 (3), p.236-248

Haenlein, Michael

2013

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Seeding, Referral, and Recommendation: Creating Profitable Word-of-Mouth Programs

California management review, 2017-02, Vol.59 (2), p.68-91

2017

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Digital transformation and disruption: On big data, blockchain, artificial intelligence, and other things

Business horizons, 2019-11, Vol.62 (6), p.679-681

2019

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How to date your clients in the 21st century: Challenges in managing customer relationships in today's world

Business horizons, 2017-09, Vol.60 (5), p.577-586

Haenlein, Michael

2017

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Corporate Rebranding and Its Meaning - Theory Perspective

Problemy Zarządzania, 2021-01, Vol.19 (1 (91)), p.76-90

2021

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The merchants of meta: A research agenda to understand the future of retailing in the metaverse

Journal of retailing, 2023-06, Vol.99 (2), p.173-192

2023

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Challenges and Opportunities for Marketing Scholars in Times of the Fourth Industrial Revolution

Journal of interactive marketing, 2020-08, Vol.51 (1), p.1-8

2020

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Impression management techniques in crowdfunding: An analysis of Kickstarter videos using artificial intelligence

European management journal, 2021-10, Vol.39 (5), p.675-684

2021

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Navigating the New Era of Influencer Marketing: How to be Successful on Instagram, TikTok, & Co

California management review, 2020-11, Vol.63 (1), p.5-25

2020

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The unheard voice of marketing research: Breaking through to news and social media

Journal of the Academy of Marketing Science, 2024-08

2024

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Higher education and the digital revolution: About MOOCs, SPOCs, social media, and the Cookie Monster

Digital transformation: A multidisciplinary reflection and research agenda

Users of the world, unite! The challenges and opportunities of Social Media

An empirical comparison of the efficacy of covariance-based and variance-based SEM

Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House

Targeting Revenue Leaders for a New Product

A Brief History of Artificial Intelligence: On the Past, Present, and Future of Artificial Intelligence

Siri, Siri, in my hand: Who’s the fairest in the land? On the interpretations, illustrations, and implications of artificial intelligence

Two hearts in three-quarter time: How to waltz the social media/viral marketing dance

A social network analysis of customer-level revenue distribution

Artificial intelligence and robotics: Shaking up the business world and society at large

Rulers of the world, unite! The challenges and opportunities of artificial intelligence

Toward a Parsimonious Definition of Traditional and Electronic Mass Customization

To Be or Not to Be: Will Virtual Worlds and the Metaverse Gain Lasting Traction?

To Be or Not to Be: W ill V irtual W orlds and the M etaverse G ain L asting T raction ?

Social interactions in customer churn decisions: The impact of relationship directionality

Seeding, Referral, and Recommendation: Creating Profitable Word-of-Mouth Programs

Digital transformation and disruption: On big data, blockchain, artificial intelligence, and other things

How to date your clients in the 21st century: Challenges in managing customer relationships in today's world

Corporate Rebranding and Its Meaning - Theory Perspective

The merchants of meta: A research agenda to understand the future of retailing in the metaverse

Challenges and Opportunities for Marketing Scholars in Times of the Fourth Industrial Revolution

Impression management techniques in crowdfunding: An analysis of Kickstarter videos using artificial intelligence

Navigating the New Era of Influencer Marketing: How to be Successful on Instagram, TikTok, & Co

The unheard voice of marketing research: Breaking through to news and social media

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