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The consumer psychology of brands

Journal of consumer psychology, 2012-01, Vol.22 (1), p.7-17

Schmitt, Bernd

2012

Volltextzugriff (PDF)

The consumer psychology of customer–brand relationships: Extending the AA Relationship model

Journal of consumer psychology, 2013-04, Vol.23 (2), p.249-252

Schmitt, Bernd

2013

Volltextzugriff (PDF)

From experiential psychology to consumer experience

Journal of consumer psychology, 2015-01, Vol.25 (1), p.166-171

2015

Volltextzugriff (PDF)

Using the brand experience scale to profile consumers and predict consumer behaviour

The journal of brand management, 2010-06, Vol.17 (7), p.532-540

2010

Volltextzugriff (PDF)

The concept of brand experience

The journal of brand management, 2009-06, Vol.16 (7), p.417-419

Schmitt, Bernd

2009

Volltextzugriff (PDF)

Experiential product attributes and preferences for new products: The role of processing fluency

Journal of business research, 2014-11, Vol.67 (11), p.2291-2298

2014

Volltextzugriff (PDF)

Functional and experiential routes to persuasion: An analysis of advertising in emerging versus developed markets

International journal of research in marketing, 2013-03, Vol.30 (1), p.46-56

2013

Volltextzugriff (PDF)

The "new wave" in studying Asian markets and consumers

Marketing letters, 2015-09, Vol.26 (3), p.261-264

Schmitt, Bernd

2015

Volltextzugriff (PDF)

The impact of event marketing on brand equity: The mediating roles of brand experience and brand attitude

International journal of advertising, 2013-01, Vol.32 (2), p.255-280

2013

Volltextzugriff (PDF)

Consumer Experience and Experiential Marketing: A Critical Review

Review of Marketing Research, 2013, Vol.10, p.25-61

2013

Volltextzugriff (PDF)

Brands on the brain: Do consumers use declarative information or experienced emotions to evaluate brands?

Journal of consumer psychology, 2012-01, Vol.22 (1), p.75-85

2012

Volltextzugriff (PDF)

Marketing function and form: How functionalist and experiential architectures affect corporate brand personality

International journal of research in marketing, 2013-09, Vol.30 (3), p.201-210

2013

Volltextzugriff (PDF)

Selecting the right brand name: An examination of tacit and explicit linguistic knowledge in name translations

The journal of brand management, 2012-06, Vol.19 (8), p.655-665

2012

Volltextzugriff (PDF)

Kritik des Transhumanismus: Über eine Ideologie der Optimierungsgesellschaft

1, 2018

Volltextzugriff (PDF)

Handbook on Brand and Experience Management

1, 2008

Volltextzugriff (PDF)

Kundenerlebnis Als Wettbewerbsvorteil: Mit Customer Experience Management Marken und Märkte Gewinn Bringend Gestalten

1, 2004

Volltextzugriff (PDF)

Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?

Journal of marketing, 2009-05, Vol.73 (3), p.52-68

2009

Volltextzugriff (PDF)

How to Advertise and Build Brand Knowledge Globally: Comparing Television Advertising Appeals Across Developed and Emerging Economies

Journal of advertising research, 2014-12, Vol.54 (4), p.420-434

2014

Volltextzugriff (PDF)

Lipophilicities of baclofen ester prodrugs correlate with affinities to the ATP-dependent efflux pump P-glycoprotein: Relevance for their permeation across the blood-brain barrier?

Pharmaceutical research, 2003-05, Vol.20 (5), p.772-778

2003

Volltextzugriff (PDF)

Microwave rectifying circuits and antennas for radio frequency identification and wireless power transmission applications

Strassner, Bernd Herbert

2002

Volltextzugriff (PDF)

Inklusion: Eine Kritik

3rd ed., 2016

Volltextzugriff (PDF)

Weisheitstexte, Mythen und Epen

1, 2015

Volltextzugriff (PDF)

Transarterial chemoembolization using degradable starch microspheres and iodized oil in the treatment of advanced hepatocellular carcinoma: evaluation of tumor response, toxicity, and survival

Hepatobiliary & pancreatic diseases international, 2007-06, Vol.6 (3), p.259-266

2007

Volltextzugriff (PDF)

Die Auswirkungen von Gewalterfahrungen auf die Funktion des Selbstsystems : eine klinische Studie aus der Klinik fur Psychosomatik und Psychotherapeutische Medizin der Stadtischen Kliniken Esslingen

Banholzer, Bernd Detlef Herbert

1999

Volltextzugriff (PDF)

A Framework for Managing Customer Experiences

Handbook on Brand and Experience Management, 2008

Bernd H. Schmitt

2008

Volltextzugriff (PDF)

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The consumer psychology of brands

The consumer psychology of customer–brand relationships: Extending the AA Relationship model

From experiential psychology to consumer experience

Using the brand experience scale to profile consumers and predict consumer behaviour

The concept of brand experience

Experiential product attributes and preferences for new products: The role of processing fluency

Functional and experiential routes to persuasion: An analysis of advertising in emerging versus developed markets

The "new wave" in studying Asian markets and consumers

The impact of event marketing on brand equity: The mediating roles of brand experience and brand attitude

Consumer Experience and Experiential Marketing: A Critical Review

Brands on the brain: Do consumers use declarative information or experienced emotions to evaluate brands?

Marketing function and form: How functionalist and experiential architectures affect corporate brand personality

Selecting the right brand name: An examination of tacit and explicit linguistic knowledge in name translations

Kritik des Transhumanismus: Über eine Ideologie der Optimierungsgesellschaft

Handbook on Brand and Experience Management

Kundenerlebnis Als Wettbewerbsvorteil: Mit Customer Experience Management Marken und Märkte Gewinn Bringend Gestalten

Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?

How to Advertise and Build Brand Knowledge Globally: Comparing Television Advertising Appeals Across Developed and Emerging Economies

Lipophilicities of baclofen ester prodrugs correlate with affinities to the ATP-dependent efflux pump P-glycoprotein: Relevance for their permeation across the blood-brain barrier?

Microwave rectifying circuits and antennas for radio frequency identification and wireless power transmission applications

Inklusion: Eine Kritik

Weisheitstexte, Mythen und Epen

Transarterial chemoembolization using degradable starch microspheres and iodized oil in the treatment of advanced hepatocellular carcinoma: evaluation of tumor response, toxicity, and survival

Die Auswirkungen von Gewalterfahrungen auf die Funktion des Selbstsystems : eine klinische Studie aus der Klinik fur Psychosomatik und Psychotherapeutische Medizin der Stadtischen Kliniken Esslingen

A Framework for Managing Customer Experiences

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