UB Paderborn / Katalog / Suche / in CDI

Sortiert nach

Einfacher Volltextzugriff von (fast) überall

Installieren Sie die LibKey Nomad-Browsererweiterung und erhalten Sie von vielen Webseiten einfachen Zugriff auf lizenzierte Volltexte oder Open Access Publikationen. Mehr erfahren...

Happily Ever After: How Ending Valence Influences Narrative Persuasion in Cautionary Stories

Journal of advertising, 2016-10, Vol.45 (4), p.498-508

2016

Volltextzugriff (PDF)

Vaping Viewpoints: A Multi‐Segment Understanding of E‐Cigarette Risk Perceptions

The Journal of consumer affairs, 2019-06, Vol.53 (2), p.545-571

2019

Volltextzugriff (PDF)

The Effect of Affect: An Appraisal Theory Perspective on Emotional Engagement in Narrative Persuasion

Journal of advertising, 2022-04, Vol.51 (1), p.116-131

2022

Volltextzugriff (PDF)

When Do Public Health Epilogues Correct the Influence of Alcohol Story Lines on Youth? The Interplay of Narrative Transportation and Persuasion Knowledge

Journal of public policy & marketing, 2019-07, Vol.38 (3), p.316-331

2019

Volltextzugriff (PDF)

It's Written on Your Face: How Emotional Variation in Super Bowl Advertisements Influences Ad Liking

Journal of advertising, 2024-05, Vol.53 (3), p.463-472

2024

Volltextzugriff (PDF)

One For Me, One For You: Cause-Related Marketing with Buy-One Give-One Promotions

Psychology & marketing, 2016-09, Vol.33 (9), p.692-703

Hamby, Anne

2016

Volltextzugriff (PDF)

When a Correction Contradicts: Countermessages May Increase Adolescents' Ambivalence in Response to Drinking-Related Narratives

Journal of advertising, 2018-10, Vol.47 (4), p.395-411

2018

Volltextzugriff (PDF)

You don’t have to tell a story! A registered report testing the effectiveness of narrative versus non-narrative misinformation corrections

Cognitive research: principles and implications, 2020-12, Vol.5 (1), p.64-64, Article 64

2020

Volltextzugriff (PDF)

Success Is Not Final; Failure Is Not Fatal: How Failure Versus Success Messaging Leads to Preference for Masculine Brands

Journal of marketing research, 2024-04, Vol.61 (2), p.330-348

2024

Volltextzugriff (PDF)

Whose story is this? Source reveal as a communication tactic to increase consumers’ advocacy for social causes

Journal of business research, 2024-01, Vol.170, p.114309, Article 114309

2024

Volltextzugriff (PDF)

Sensational stories: The role of narrative characteristics in distinguishing real and fake news and predicting their spread

Journal of business research, 2024-01, Vol.170, p.114289, Article 114289

2024

Volltextzugriff (PDF)

Advancing a participatory approach for youth risk behavior: Foundations, distinctions, and research directions

Journal of business research, 2013-08, Vol.66 (8), p.1235-1241

2013

Volltextzugriff (PDF)

How does ambivalence affect young consumers’ response to risky products?

Journal of the Academy of Marketing Science, 2022-07, Vol.50 (4), p.841-863

2022

Volltextzugriff (PDF)

How consumer reviews persuade through narratives

Journal of business research, 2015-06, Vol.68 (6), p.1242-1250

2015

Volltextzugriff (PDF)

Strategies and Tools to Enhance the Use of Dynamic Audiovisual Stimuli in Academic Advertising Research

Journal of advertising, 2023-08, Vol.52 (4), p.633-642

2023

Volltextzugriff (PDF)

Cause-Related Marketing Persuasion Knowledge: Measuring Consumers' Knowledge and Ability to Interpret CrM Promotions

The Journal of consumer affairs, 2018-06, Vol.52 (2), p.373-392

2018

Volltextzugriff (PDF)

How Stories in Memory Perpetuate the Continued Influence of False Information

Journal of consumer psychology, 2020-04, Vol.30 (2), p.240-259

2020

Volltextzugriff (PDF)

Reflecting on the journey: Mechanisms in narrative persuasion

Journal of consumer psychology, 2017-01, Vol.27 (1), p.11-22

2017

Volltextzugriff (PDF)

A Wolf in Sheep's Clothing: How Humanized, Retargeted Ads Intrude in Social Contexts

The Journal of consumer affairs, 2019-09, Vol.53 (3), p.1167-1191

2019

Volltextzugriff (PDF)

Measuring gender in consumer research: Validity and consumer welfare

The Journal of consumer affairs, 2024-04, Vol.58 (1), p.54-81

2024

Volltextzugriff (PDF)

It's about our values: How founder's stories influence brand authenticity

Psychology & marketing, 2019-11, Vol.36 (11), p.1014-1026

2019

Volltextzugriff (PDF)

Above the Scam: Moral Elevation Reduces Gullibility

Journal of consumer psychology, 2022-07, Vol.32 (3), p.466-474

2022

Volltextzugriff (PDF)

Significant Objects: How Eudaimonic Narratives Enhance the Value of Featured Products

Journal of advertising, 2023-05, Vol.52 (3), p.406-422

2023

Volltextzugriff (PDF)

A Conceptual Framework of Narrative Persuasion

Journal of media psychology, 2018-07, Vol.30 (3), p.113-124

2018

Volltextzugriff (PDF)

Not Whodunit But Whydunit: Story Characters’ Motivations Influence Audience Interest in Services

Journal of service research : JSR, 2022-02, Vol.25 (1), p.48-65

2022

Volltextzugriff (PDF)

1 – 25 von 124

Suche als RSS-Feed

Suchergebnisse filtern

Filter anzeigen

Nur zeigen

Geprüft (Peer-Review)
(114)
Mit Volltextzugriff
(102)

Publikationsform

2 weitere anzeigen...

Weniger anzeigen...

Sprache

Englisch
(121)
Französisch
(3)

Erscheinungsjahr

n.n

Thema

15 weitere anzeigen...

Weniger anzeigen...

Neu hinzugefügt

... seit 90 Tagen
(1)

Menü

Weitere Dienste

Einstellungen

Happily Ever After: How Ending Valence Influences Narrative Persuasion in Cautionary Stories

Vaping Viewpoints: A Multi‐Segment Understanding of E‐Cigarette Risk Perceptions

The Effect of Affect: An Appraisal Theory Perspective on Emotional Engagement in Narrative Persuasion

When Do Public Health Epilogues Correct the Influence of Alcohol Story Lines on Youth? The Interplay of Narrative Transportation and Persuasion Knowledge

It's Written on Your Face: How Emotional Variation in Super Bowl Advertisements Influences Ad Liking

One For Me, One For You: Cause-Related Marketing with Buy-One Give-One Promotions

When a Correction Contradicts: Countermessages May Increase Adolescents' Ambivalence in Response to Drinking-Related Narratives

You don’t have to tell a story! A registered report testing the effectiveness of narrative versus non-narrative misinformation corrections

Success Is Not Final; Failure Is Not Fatal: How Failure Versus Success Messaging Leads to Preference for Masculine Brands

Whose story is this? Source reveal as a communication tactic to increase consumers’ advocacy for social causes

Sensational stories: The role of narrative characteristics in distinguishing real and fake news and predicting their spread

Advancing a participatory approach for youth risk behavior: Foundations, distinctions, and research directions

How does ambivalence affect young consumers’ response to risky products?

How consumer reviews persuade through narratives

Strategies and Tools to Enhance the Use of Dynamic Audiovisual Stimuli in Academic Advertising Research

Cause-Related Marketing Persuasion Knowledge: Measuring Consumers' Knowledge and Ability to Interpret CrM Promotions

How Stories in Memory Perpetuate the Continued Influence of False Information

Reflecting on the journey: Mechanisms in narrative persuasion

A Wolf in Sheep's Clothing: How Humanized, Retargeted Ads Intrude in Social Contexts

Measuring gender in consumer research: Validity and consumer welfare

It's about our values: How founder's stories influence brand authenticity

Above the Scam: Moral Elevation Reduces Gullibility

Significant Objects: How Eudaimonic Narratives Enhance the Value of Featured Products

A Conceptual Framework of Narrative Persuasion

Not Whodunit But Whydunit: Story Characters’ Motivations Influence Audience Interest in Services

Suchergebnisse filtern