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Virtual Reality in Marketing: A Framework, Review, and Research Agenda

Frontiers in psychology, 2019-07, Vol.10, p.1530-1530

2019

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Emotion Recognition in Immersive Virtual Reality: From Statistics to Affective Computing

Sensors (Basel, Switzerland), 2020-09, Vol.20 (18), p.5163

2020

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The influence of virtual reality in e-commerce

Journal of business research, 2019-07, Vol.100, p.475-482

2019

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Affective computing in virtual reality: emotion recognition from brain and heartbeat dynamics using wearable sensors

Scientific reports, 2018-09, Vol.8 (1), p.13657-15, Article 13657

2018

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Development and Calibration of an Eye-Tracking Fixation Identification Algorithm for Immersive Virtual Reality

Sensors (Basel, Switzerland), 2020-09, Vol.20 (17), p.4956

2020

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Heart rate variability analysis for the assessment of immersive emotional arousal using virtual reality: Comparing real and virtual scenarios

PloS one, 2021-07, Vol.16 (7), p.e0254098

2021

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Recognizing Personality Traits Using Consumer Behavior Patterns in a Virtual Retail Store

Frontiers in psychology, 2022-03, Vol.13, p.752073-752073

2022

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Consumer Neuroscience-Based Metrics Predict Recall, Liking and Viewing Rates in Online Advertising

Frontiers in psychology, 2017-10, Vol.8, p.1808-1808

2017

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Do You See What I See? Effectiveness of 360-Degree vs. 2D Video Ads Using a Neuroscience Approach

Frontiers in psychology, 2021-02, Vol.12, p.612717-612717

2021

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A Comparison of Physiological Signal Analysis Techniques and Classifiers for Automatic Emotional Evaluation of Audiovisual Contents

Frontiers in computational neuroscience, 2016-07, Vol.10, p.74-74

2016

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Virtual Reality as a New Approach for Risk Taking Assessment

Frontiers in psychology, 2018-12, Vol.9, p.2532-2532

2018

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Using Virtual Reality to Distract Overweight Children from Bodily Sensations During Exercise

Cyberpsychology, behavior and social networking, 2016-02, Vol.19 (2), p.115

2016

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Is mixed reality technology an effective tool for retail? A vividness and interaction perspective

Frontiers in virtual reality, 2023-04, Vol.4

2023

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Recognition of Customers’ Impulsivity from Behavioral Patterns in Virtual Reality

Applied sciences, 2021-05, Vol.11 (10), p.4399

2021

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The background music-content congruence of TV advertisements: A neurophysiological study

European research on management and business economics, 2021-05, Vol.27 (2), p.1-14, Article 100154

2021

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Visual attention and product interaction: a neuroscientific study on purchase across two product categories in a virtual store

International journal of retail & distribution management, 2024-05, Vol.52 (4), p.389-406

2024

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Alternative options for prescribing physical activity among obese children and adolescents: brisk walking supported by an exergaming platform

Nutrición hospitalaria : organo oficial de la Sociedad Española de Nutrición Parenteral y Enteral, 2015-02, Vol.31 (2), p.841-848

2015

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How immersive technologies impact behavioral responses in destination marketing: the role of physiological arousal, presence, and age

International journal of contemporary hospitality management, 2024-08

2024

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Navigation Comparison between a Real and a Virtual Museum: Time-dependent Differences using a Head Mounted Display

Interacting with computers, 2019-03, Vol.31 (2), p.208-220

2019

Volltextzugriff (PDF)

Atención visual en la evaluación de espacios arquitectónicos

EGA : revista de expresión gráfica arquitectónica, 2015-06, Vol.20 (25), p.228-237

2015

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Recognizing shopper demographics from behavioral responses in a virtual reality store

Virtual reality : the journal of the Virtual Reality Society, 2023-09, Vol.27 (3), p.1937-1966

2023

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Using Combined Bipolar Semantic Scales and Eye-Tracking Metrics to Compare Consumer Perception of Real and Virtual Bottles

Packaging technology & science, 2015-12, Vol.28 (12), p.1047-1056

2015

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Comparing Eye Tracking and Head Tracking During a Visual Attention Task in Immersive Virtual Reality

Human-Computer Interaction. Interaction Techniques and Novel Applications, p.32-43

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An ontology for cognitive behavioural therapy. Application to obesity

Frontiers in neuroengineering, 2009, Vol.2

Jaime, Guixeres

2009

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Virtual representations of the self: engaging teenagers in emotional regulation strategies learning

Studies in health technology and informatics, 2012, Vol.181, p.248

2012

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Virtual Reality in Marketing: A Framework, Review, and Research Agenda

Emotion Recognition in Immersive Virtual Reality: From Statistics to Affective Computing

The influence of virtual reality in e-commerce

Affective computing in virtual reality: emotion recognition from brain and heartbeat dynamics using wearable sensors

Development and Calibration of an Eye-Tracking Fixation Identification Algorithm for Immersive Virtual Reality

Heart rate variability analysis for the assessment of immersive emotional arousal using virtual reality: Comparing real and virtual scenarios

Recognizing Personality Traits Using Consumer Behavior Patterns in a Virtual Retail Store

Consumer Neuroscience-Based Metrics Predict Recall, Liking and Viewing Rates in Online Advertising

Do You See What I See? Effectiveness of 360-Degree vs. 2D Video Ads Using a Neuroscience Approach

A Comparison of Physiological Signal Analysis Techniques and Classifiers for Automatic Emotional Evaluation of Audiovisual Contents

Virtual Reality as a New Approach for Risk Taking Assessment

Using Virtual Reality to Distract Overweight Children from Bodily Sensations During Exercise

Is mixed reality technology an effective tool for retail? A vividness and interaction perspective

Recognition of Customers’ Impulsivity from Behavioral Patterns in Virtual Reality

The background music-content congruence of TV advertisements: A neurophysiological study

Visual attention and product interaction: a neuroscientific study on purchase across two product categories in a virtual store

Alternative options for prescribing physical activity among obese children and adolescents: brisk walking supported by an exergaming platform

How immersive technologies impact behavioral responses in destination marketing: the role of physiological arousal, presence, and age

Navigation Comparison between a Real and a Virtual Museum: Time-dependent Differences using a Head Mounted Display

Atención visual en la evaluación de espacios arquitectónicos

Recognizing shopper demographics from behavioral responses in a virtual reality store

Using Combined Bipolar Semantic Scales and Eye-Tracking Metrics to Compare Consumer Perception of Real and Virtual Bottles

Comparing Eye Tracking and Head Tracking During a Visual Attention Task in Immersive Virtual Reality

An ontology for cognitive behavioural therapy. Application to obesity

Virtual representations of the self: engaging teenagers in emotional regulation strategies learning

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