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Washing Away Your Sins? Corporate Social Responsibility, Corporate Social Irresponsibility, and Firm Performance

Journal of marketing, 2016-03, Vol.80 (2), p.59-79

2016

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The Chief Marketing Officer Matters

Journal of marketing, 2015-05, Vol.79 (3), p.1-22

2015

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Marketing Insights from Multimedia Data: Text, Image, Audio, and Video

Journal of marketing research, 2021-12, Vol.58 (6), p.1025-1033

2021

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Customer Satisfaction and Its Impact on the Future Costs of Selling

Journal of marketing, 2020-07, Vol.84 (4), p.23-44

2020

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When Celebrities Count: Power Distance Beliefs and Celebrity Endorsements

Journal of marketing, 2018-05, Vol.82 (3), p.70-86

2018

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Lobbying and Product Recalls: A Study of the U.S. Automobile Industry

Journal of marketing research, 2023-08, Vol.60 (4), p.728-749

2023

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The Ripple Effect of Firm-Generated Content on New Movie Releases

Journal of marketing research, 2023-10, Vol.60 (5), p.908-931

2023

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Education and Marketing: Decision Making, Spending, and Consumption

Journal of marketing research, 2022-02, Vol.59 (1), p.1-10

2022

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The Journal of Marketing Research Today: Spanning the Domains of Marketing Scholarship

Journal of marketing research, 2020-12, Vol.57 (6), p.985-998

2020

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Commentary: Toward Formalizing Social Influence Structures in Business-to-Business Customer Journeys

Journal of marketing, 2021-01, Vol.85 (1), p.98-102

2021

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Competition and Firm Service Reliability Decisions: A Study of the Airline Industry

Journal of marketing research, 2021-04, Vol.58 (2), p.377-399

2021

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Organizational Herding in Advertising Spending Disclosures: Evidence and Mechanisms

Journal of marketing research, 2021-06, Vol.58 (3), p.515-538

2021

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Customer Orientation Structure for Internet-Based Business-to-Business Platform Firms

Journal of marketing, 2014-09, Vol.78 (5), p.1-23

2014

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Modeling proteins as residue interaction networks

Protein and peptide letters, 2015-01, Vol.22 (10), p.923-933

2015

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Strategic Manipulation of University Rankings, the Prestige Effect, and Student University Choice

Journal of marketing research, 2019-08, Vol.56 (4), p.691-707

2019

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The Stock Market in the Driver's Seat! Implications for R&D and Marketing

Management science, 2011-09, Vol.57 (9), p.1594-1609

2011

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Soda Taxes and Marketing Conduct

Journal of marketing research, 2024-06, Vol.61 (3), p.393-410

2024

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Modeling Bacteria-Phage Interactions and Its Implications for Phage Therapy

Advances in applied microbiology, 2018, Vol.103, p.103-141

2018

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Spatially resolved in silico modeling of NKG2D signaling kinetics suggests a key role of NKG2D and Vav1 Co-clustering in generating natural killer cell activation

PLoS computational biology, 2022-05, Vol.18 (5), p.e1010114-e1010114

2022

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Mapping networks of light-dark transition in LOV photoreceptors

Bioinformatics (Oxford, England), 2015-11, Vol.31 (22), p.3608-3616

2015

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Multicollinearity and Measurement Error in Structural Equation Models: Implications for Theory Testing

Marketing science (Providence, R.I.), 2004-10, Vol.23 (4), p.519-529

2004

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Building Organizational Capabilities for Managing Economic Crisis: The Role of Market Orientation and Strategic Flexibility

Journal of marketing, 2001-04, Vol.65 (2), p.67-80

2001

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The Role of the Institutional Environment in Marketing Channels

Journal of marketing, 2002-07, Vol.66 (3), p.82-97

2002

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Customer Satisfaction Heterogeneity and Shareholder Value

Journal of marketing research, 2010-08, Vol.47 (4), p.612-626

2010

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Stock Market Reactions to Customer and Competitor Orientations: The Case of Initial Public Offerings

Marketing science (Providence, R.I.), 2013-01, Vol.32 (1), p.70-88

2013

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Washing Away Your Sins? Corporate Social Responsibility, Corporate Social Irresponsibility, and Firm Performance

The Chief Marketing Officer Matters

Marketing Insights from Multimedia Data: Text, Image, Audio, and Video

Customer Satisfaction and Its Impact on the Future Costs of Selling

When Celebrities Count: Power Distance Beliefs and Celebrity Endorsements

Lobbying and Product Recalls: A Study of the U.S. Automobile Industry

The Ripple Effect of Firm-Generated Content on New Movie Releases

Education and Marketing: Decision Making, Spending, and Consumption

The Journal of Marketing Research Today: Spanning the Domains of Marketing Scholarship

Commentary: Toward Formalizing Social Influence Structures in Business-to-Business Customer Journeys

Competition and Firm Service Reliability Decisions: A Study of the Airline Industry

Organizational Herding in Advertising Spending Disclosures: Evidence and Mechanisms

Customer Orientation Structure for Internet-Based Business-to-Business Platform Firms

Modeling proteins as residue interaction networks

Strategic Manipulation of University Rankings, the Prestige Effect, and Student University Choice

The Stock Market in the Driver's Seat! Implications for R&D and Marketing

Soda Taxes and Marketing Conduct

Modeling Bacteria-Phage Interactions and Its Implications for Phage Therapy

Spatially resolved in silico modeling of NKG2D signaling kinetics suggests a key role of NKG2D and Vav1 Co-clustering in generating natural killer cell activation

Mapping networks of light-dark transition in LOV photoreceptors

Multicollinearity and Measurement Error in Structural Equation Models: Implications for Theory Testing

Building Organizational Capabilities for Managing Economic Crisis: The Role of Market Orientation and Strategic Flexibility

The Role of the Institutional Environment in Marketing Channels

Customer Satisfaction Heterogeneity and Shareholder Value

Stock Market Reactions to Customer and Competitor Orientations: The Case of Initial Public Offerings

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