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Opinion Leaders and Opinion Seekers: Two New Measurement Scales

Journal of the Academy of Marketing Science, 1996-04, Vol.24 (2), p.137-147

1996

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Using the Domain Specific Innovativeness Scale to identify innovative Internet consumers

Internet research, 2001-01, Vol.11 (2), p.149-158

Goldsmith, Ronald E.

2001

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Consumer response to Web sites and their influence on advertising effectiveness

Internet research, 2002-01, Vol.12 (4), p.318-328

2002

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Demographic Characteristics of Subjective Age

The Journal of social psychology, 1995-08, Vol.135 (4), p.447-457

1995

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The Influence of Corporate Credibility on Consumer Attitudes and Purchase Intent

Corporate reputation review, 2000-10, Vol.3 (4), p.304-318

2000

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Cause–brand alliances: does the cause help the brand or does the brand help the cause?

Journal of business research, 2005-04, Vol.58 (4), p.423-429

2005

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A Short, Reliable Measure of Subjective Knowledge

Journal of business research, 1999-09, Vol.46 (1), p.57-66

1999

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Market mavens: Psychological influences

Psychology & marketing, 2005-04, Vol.22 (4), p.289-312

2005

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The impact of the alliance on the partners: A look at cause-brand alliances

Psychology & marketing, 2004-07, Vol.21 (7), p.509-531

2004

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How brand attribute typicality and consumer commitment moderate the influence of comparative advertising

Journal of business research, 2008-09, Vol.61 (9), p.933-941

2008

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The development of a scale to measure perceived corporate credibility

Journal of business research, 2001-06, Vol.52 (3), p.235-247

2001

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Subjective Age: A Test of Five Hypotheses

The Gerontologist, 1992-06, Vol.32 (3), p.312-317

1992

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The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands

Journal of advertising, 2000-10, Vol.29 (3), p.43-54

2000

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Corporate Credibility’s Role in Consumers’ Attitudes and Purchase Intentions When a High versus a Low Credibility Endorser Is Used in the Ad

Journal of business research, 1999-02, Vol.44 (2), p.109-116

1999

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Reducing Spurious Response in a Field Survey

The Journal of social psychology, 1989-04, Vol.129 (2), p.201-212

Goldsmith, Ronald E.

1989

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Personality and Uninformed Response Error

The Journal of social psychology, 1986-02, Vol.126 (1), p.37-45

Goldsmith, Ronald E.

1986

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Gender differences in self-image described by Malhotra's Self-concept Scale

Psychological reports, 2000-06, Vol.86 (3 Pt 2), p.1213-1217

2000

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Price Sensitivity and Innovativeness for Fashion Among Korean Consumers

The Journal of social psychology, 2005-10, Vol.145 (5), p.501-508

2005

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Sensation Seeking and the Sensing-Intuition Scale of the Myers-Briggs Type Indicator

Psychological reports, 1985-04, Vol.56 (2), p.581-582

Goldsmith, Ronald E.

1985

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Is the I-O Social Preference Scale Internally Consistent?

Psychological reports, 1985-12, Vol.57 (3), p.1005-1006

Goldsmith, Ronald E.

1985

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Self-Ratings of Materialism and Status Consumption in a Malaysian Sample: Effects of Answering during an Assumed Recession versus Economic Growth

Psychological reports, 2001-06, Vol.88 (3_suppl), p.1142-1144

2001

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Radioisotope therapy for Graves' disease

Mayo Clinic proceedings, 1972-12, Vol.47 (12), p.953

Goldsmith, R E

1972

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The Kirton Adaption Innovation Inventory, Faking, and Social Desirability: A Replication and Extension

Psychological reports, 1986-02, Vol.58 (1), p.269-270

1986

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System Justification and the denial of environmental problems. Prospects for "system-sanctioned" change

Psicología política, 2011-11 (43), p.37-64

2011

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Innovativeness and Cognitive Complexity: A Second Look

Psychological reports, 1984-10, Vol.55 (2), p.431-438

1984

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Opinion Leaders and Opinion Seekers: Two New Measurement Scales

Using the Domain Specific Innovativeness Scale to identify innovative Internet consumers

Consumer response to Web sites and their influence on advertising effectiveness

Demographic Characteristics of Subjective Age

The Influence of Corporate Credibility on Consumer Attitudes and Purchase Intent

Cause–brand alliances: does the cause help the brand or does the brand help the cause?

A Short, Reliable Measure of Subjective Knowledge

Market mavens: Psychological influences

The impact of the alliance on the partners: A look at cause-brand alliances

How brand attribute typicality and consumer commitment moderate the influence of comparative advertising

The development of a scale to measure perceived corporate credibility

Subjective Age: A Test of Five Hypotheses

The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands

Corporate Credibility’s Role in Consumers’ Attitudes and Purchase Intentions When a High versus a Low Credibility Endorser Is Used in the Ad

Reducing Spurious Response in a Field Survey

Personality and Uninformed Response Error

Gender differences in self-image described by Malhotra's Self-concept Scale

Price Sensitivity and Innovativeness for Fashion Among Korean Consumers

Sensation Seeking and the Sensing-Intuition Scale of the Myers-Briggs Type Indicator

Is the I-O Social Preference Scale Internally Consistent?

Self-Ratings of Materialism and Status Consumption in a Malaysian Sample: Effects of Answering during an Assumed Recession versus Economic Growth

Radioisotope therapy for Graves' disease

The Kirton Adaption Innovation Inventory, Faking, and Social Desirability: A Replication and Extension

System Justification and the denial of environmental problems. Prospects for "system-sanctioned" change

Innovativeness and Cognitive Complexity: A Second Look

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