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Big data and its strategic path to value in international firms

International marketing review, 2019-05, Vol.36 (3), p.318-341

Gnizy, Itzhak

2019

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The role of inter-firm dispersion of international marketing capabilities in marketing strategy and business outcomes

Journal of business research, 2019-12, Vol.105, p.214-226

Gnizy, Itzhak

2019

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Applying big data to guide firms’ future industrial marketing strategies

The Journal of business & industrial marketing, 2020-06, Vol.35 (7), p.1221-1235

Gnizy, Itzhak

2020

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When and how digital novel technologies matter to firm marketing performance

Journal of marketing analytics, 2024-02

Gnizy, Itzhak

2024

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The impact of ambidextrous traditional and contemporary data analytics on marketing innovation

Journal of marketing analytics, 2024-05

Gnizy, Itzhak

2024

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Translating strategy into action: The importance of an agile mindset and agile slack in international business

International business review, 2022-12, Vol.31 (6), p.102036, Article 102036

2022

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Resource indivisibility, lumpy costs and the multinationality–performance relationship

International marketing review, 2021-05, Vol.38 (3), p.539-563

2021

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Strategy planning and business performance: the moderating roles of market sensing and tolerance for failure

Review of International Business and Strategy, 2024-06, Vol.34 (4), p.537-561

2024

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Slowing down to speed up decision-making styles and international marketing agility

European journal of international management, 2023, Vol.1 (1), p.1

2023

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Power dynamics of the international marketing within firms and how they shape international performance

Industrial marketing management, 2016-08, Vol.57, p.148-158

Gnizy, Itzhak

2016

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The effects of cyber regulations and security policies on organizational outcomes: a knowledge management perspective

European journal of information systems, 2023-03, Vol.32 (2), p.154-172

2023

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When does export customer responsiveness strategy contribute to export market competitive advantage?

International marketing review, 2023-08, Vol.40 (3), p.497-527

2023

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International marketing doctrine: the use of guiding principles

International marketing review, 2021-04, Vol.38 (2), p.321-342

2021

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Uncovering the influence of the international marketing function in international firms

International marketing review, 2014-01, Vol.31 (1), p.51-78

2014

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The power of international marketing functions: antecedents and consequences

Journal of business-to-business marketing, 2018-04, Vol.25 (2), p.67-89

2018

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Proactive Learning Culture: A Dynamic Capability and Key Success Factor for SMEs Entering Foreign Markets

International marketing review, 2014-09, Vol.31 (5), p.477-505

2014

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The empirical link between export dispersion and export performance: A contingency-based approach

International business review, 2017-04, Vol.26 (2), p.239-249

2017

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Explicating the Reverse Internationalization Processes of Firms

Journal of global marketing, 2014-08, Vol.27 (4), p.262-283

2014

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How many eggs in how many baskets? National versus regional diversification strategies and export success

Journal of strategic marketing, 2024-04, Vol.32 (3), p.251-265

2024

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Proactive learning culture

International marketing review, 2014-09, Vol.31 (5), p.477-505

2014

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Big Data and its Strategic Path to Value in International Firms

SSRN Electronic Journal

Gnizy, Itzhak

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Uncovering the Influence of the International Marketing Function in International Firms

SSRN Electronic Journal

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Resource Indivisibility, Lumpy Costs and the Multinationality-performance Relationship

SSRN Electronic Journal

Gnizy, Itzhak

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INTERNATIONAL MARKETING STRATEGY PLANNING AND PERFORMANCE: THE ROLES OF MARKET SENSING AND TOLERANCE FOR FAILURE

Global Fashion Management Conference, 2023-07, p.939-939

2023

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How Big Data Utilization Affect Firms Marketing-related Strategies and Performance: An Abstract

Enlightened Marketing in Challenging Times, 2020, p.39-40

2020

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Big data and its strategic path to value in international firms

The role of inter-firm dispersion of international marketing capabilities in marketing strategy and business outcomes

Applying big data to guide firms’ future industrial marketing strategies

When and how digital novel technologies matter to firm marketing performance

The impact of ambidextrous traditional and contemporary data analytics on marketing innovation

Translating strategy into action: The importance of an agile mindset and agile slack in international business

Resource indivisibility, lumpy costs and the multinationality–performance relationship

Strategy planning and business performance: the moderating roles of market sensing and tolerance for failure

Slowing down to speed up decision-making styles and international marketing agility

Power dynamics of the international marketing within firms and how they shape international performance

The effects of cyber regulations and security policies on organizational outcomes: a knowledge management perspective

When does export customer responsiveness strategy contribute to export market competitive advantage?

International marketing doctrine: the use of guiding principles

Uncovering the influence of the international marketing function in international firms

The power of international marketing functions: antecedents and consequences

Proactive Learning Culture: A Dynamic Capability and Key Success Factor for SMEs Entering Foreign Markets

The empirical link between export dispersion and export performance: A contingency-based approach

Explicating the Reverse Internationalization Processes of Firms

How many eggs in how many baskets? National versus regional diversification strategies and export success

Proactive learning culture

Big Data and its Strategic Path to Value in International Firms

Uncovering the Influence of the International Marketing Function in International Firms

Resource Indivisibility, Lumpy Costs and the Multinationality-performance Relationship

INTERNATIONAL MARKETING STRATEGY PLANNING AND PERFORMANCE: THE ROLES OF MARKET SENSING AND TOLERANCE FOR FAILURE

How Big Data Utilization Affect Firms Marketing-related Strategies and Performance: An Abstract

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