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Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation

Journal of interactive marketing, 2014-05, Vol.28 (2), p.149-165

2014

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Primer in B2B brand-building strategies with a reader practicum

Journal of business research, 2012-05, Vol.65 (5), p.666-675

Glynn, Mark S.

2012

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The moderating effect of brand strength in manufacturer–reseller relationships

Industrial marketing management, 2010-11, Vol.39 (8), p.1226-1233

Glynn, Mark S.

2010

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Consumer-factors moderating private label brand success: further empirical results

International journal of retail & distribution management, 2009-10, Vol.37 (11), p.896-914

2009

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How salespeople facilitate buyers' resource availability to enhance seller outcomes

Industrial marketing management, 2013-10, Vol.42 (7), p.1121-1130

2013

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The service brand and the service-dominant logic: missing fundamental premise or the need for stronger theory?

Marketing theory, 2006-09, Vol.6 (3), p.363-379

2006

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The benefits of manufacturer brands to retailers

European journal of marketing, 2012-09, Vol.46 (9), p.1127-1149

2012

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Private label personality: applying brand personality to private label brands

The International review of retail, distribution and consumer research, 2015-08, Vol.25 (4), p.362-378

2015

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Towards a framework of a salesperson's resource facilitation and interaction

Australasian marketing journal, 2015-05, Vol.23 (2), p.124-131

2015

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Sources of brand benefits in manufacturer-reseller B2B relationships

The Journal of business & industrial marketing, 2007-01, Vol.22 (6), p.400-409

2007

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How Retail Category Differences Moderate Retailer Perceptions of Manufacturer Brands

Australasian marketing journal, 2007-01, Vol.15 (2), p.55-67

Glynn, Mark S.

2007

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Analyzing the B2B Brand Value Chain

Business-to-Business Marketing Management: Strategies, Cases, and Solutions, 2012, Vol.18, p.245-261

Glynn, Mark S

2012

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Towards a Theory of Marketplace Equity: Integrating Branding and Relationship Thinking with Financial Thinking

Marketing theory, 2002-03, Vol.2 (1), p.5-28

2002

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Introduction to Business-to-Business Marketing Management: Strategies, Cases, and Solutions

Business-to-Business Marketing Management: Strategies, Cases, and Solutions, 2012, Vol.18, p.1-9

2012

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Introduction to the Special Issue

Australasian marketing journal, 2015-05, Vol.23 (2), p.94-95

Glynn, Mark S.

2015

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How Brands Grow: What Marketers Don't Know

The journal of product & brand management, 2012-04, Vol.21 (2), p.149-150

2012

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The importance of brand-specific associations in brand extension: further empirical results

The journal of product & brand management, 1998-12, Vol.7 (6), p.509-518

1998

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A Little Less Conversation: Connecting with Customers in a Noisy World

The journal of product & brand management, 2011-04, Vol.20 (2), p.167-168

2011

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The Relationship Marketer: Rethinking Strategic Relationship Marketing

The journal of product & brand management, 2011-03, Vol.20 (1), p.85-85

2011

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Integrating brand, retailer and end-customer perspectives

Marketing theory, 2009-03, Vol.9 (1), p.137-140

Glynn, Mark

2009

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Consumerfactors moderating private label brand success further empirical results

International journal of retail & distribution management, 2009-10, Vol.37 (11), p.896-914

2009

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Purchasing strategies in supply relationships

The Journal of business & industrial marketing, 2009-03, Vol.24 (3/4), p.173-181

2009

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Brand Busters: 7 Common Mistakes that Marketers Make. Lessons from the World of Technical and Scientific Products

The journal of product & brand management, 2009-02, Vol.18 (1), p.77-78

2009

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Offshore outsourcing: a managerial framework

The Journal of business & industrial marketing, 2009-03, Vol.24 (3/4), p.256-268

2009

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Insights into the process of changing sourcing strategies

The Journal of business & industrial marketing, 2009-03, Vol.24 (3/4), p.245-255

2009

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Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation

Primer in B2B brand-building strategies with a reader practicum

The moderating effect of brand strength in manufacturer–reseller relationships

Consumer-factors moderating private label brand success: further empirical results

How salespeople facilitate buyers' resource availability to enhance seller outcomes

The service brand and the service-dominant logic: missing fundamental premise or the need for stronger theory?

The benefits of manufacturer brands to retailers

Private label personality: applying brand personality to private label brands

Towards a framework of a salesperson's resource facilitation and interaction

Sources of brand benefits in manufacturer-reseller B2B relationships

How Retail Category Differences Moderate Retailer Perceptions of Manufacturer Brands

Analyzing the B2B Brand Value Chain

Towards a Theory of Marketplace Equity: Integrating Branding and Relationship Thinking with Financial Thinking

Introduction to Business-to-Business Marketing Management: Strategies, Cases, and Solutions

Introduction to the Special Issue

How Brands Grow: What Marketers Don't Know

The importance of brand-specific associations in brand extension: further empirical results

A Little Less Conversation: Connecting with Customers in a Noisy World

The Relationship Marketer: Rethinking Strategic Relationship Marketing

Integrating brand, retailer and end-customer perspectives

Consumerfactors moderating private label brand success further empirical results

Purchasing strategies in supply relationships

Brand Busters: 7 Common Mistakes that Marketers Make. Lessons from the World of Technical and Scientific Products

Offshore outsourcing: a managerial framework

Insights into the process of changing sourcing strategies

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