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The Effect of E-commerce Platforms, Digital Marketing, and User Experience on Market Reach and Competitiveness of Indonesian MSMEs

International Journal of Business, Law, and Education (Online), 2024-03, Vol.5 (1), p.811-823

2024

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The Effect of Pricing Strategy, Promotional Activities, Market Research, and Supply Chain Management on Marketing Performance in Indonesian Start-ups

International Journal of Business, Law, and Education (Online), 2024-04, Vol.5 (1), p.1354-1368

2024

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Influence of Dynamic Capability, Market Research, and Social Capital on Marketing Sustainability and Competitiveness of Tourism Creative Economy in Indonesia

International Journal of Business, Law, and Education (Online), 2024-03, Vol.5 (1), p.1046-1063

2024

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Analyzing Online Food Shopping Behavior in Pekanbaru City Using the Technology Acceptance Model (TAM)

International Journal of Religion, 2024-07, Vol.5 (10), p.4677-4687

Wijayanto, Gatot

2024

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THE PERCEPTION OF CUSTOMER VALUE AND ITS INFLUENCE TO SELF CONSEPT IN USING CREDIT CARD

International review of management and marketing, 2019-03, Vol.9 (2), p.104-112

2019

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The Effect of Service Marketing Mix in Choosing the Decision to Consumer Services Hotel: Studies in Hotel Grand Zuri Pekanbaru

Mediterranean journal of social sciences, 2015-10

Wijayanto, Gatot

2015

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Analysis Of Millennial Consumer Behavior In Coffeeshop At Riau Province

Calitatea, 2024-09, Vol.25 (202), p.149-159

2024

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Pengembangan Branding Lokal Berkelanjutan: Mempromosikan Produk Unggulan dan Pariwisata Daerah melalui Pemasaran Berbasis Komunitas

I-Com: Indonesian Community Journal, 2024-06, Vol.4 (2), p.644-653

2024

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Creating Shared Value and Determinants of Sustainable Business Performance: Insights from a Literature Review

KnE Social Sciences, 2024-07

2024

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Environmentally Friendly Sustainable Green Transportation: Ecological, Economic and Social Dimensions

Civil engineering and architecture, 2024-07, Vol.12 (4), p.2970-2982

2024

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KEPUTUSAN PENGGUNAAN APLIKASI OVO YANG DI PENGARUHI OLEH E-WOM DENGAN KEPERCAYAAN SEBAGAI VARIABEL MEDIASI PADA MAHASISWA FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS RIAU

Journal of Management Small and Medium Enterprises (SME's), 2023-02, Vol.16 (1), p.155-171

2023

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Quantifying Ecological, Economic, Social, and Governance Attributes for Urban Forest Eco-Tourism Using MDS-RAPFISH Approach

International journal of sustainable development and planning, 2023-08, Vol.18 (8), p.2369-2378

2023

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The Perception of Customer Value and its Influence to Self Consept in using Credit Card

International review of management and marketing, 2019-03, Vol.9 (2)

2019

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THE INFLUENCE OF SELF-CONCEPT IN USING CREDIT CARD ON ITS DECISION TO USE

Journal of Management Information and Decision Sciences, 2019-03, Vol.22 (1), p.55-69

2019

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The Perception of Customer Value and its Influence to Self Consept in using Credit Card

International review of management and marketing, 2019-03, Vol.9 (2)

2019

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The Impact of Market Orientation, Product Innovation, and Competitive Advantage on the Marketing Performance of Culinary Enterprises: Empirical Study in Kampar Regency, Indonesia

Golden Ratio of Marketing and Applied Psychology of Business, 2024-10, Vol.5 (1), p.66-81

2024

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The Effect of Tourism Restriction Policies and Ecology-Oriented Marketing Strategies on Reducing Over-Tourism and Tourist Experience in Indonesia

West Science Social and Humanities Studies, 2024-06, Vol.2 (6), p.985-997

2024

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The Influence of Health Awareness and Product Knowledge on Intention to Purchase Lemonilo Instant Noodle Products Mediated by Attitude in Pekanbaru City

Jambu Air : Journal Of Accounting Management Business And International Research, 2024-04, Vol.3 (1), p.41-60

2024

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The Influence of Viral Marketing and Endorsers on Brand Awareness and Purchasing Decisions for Street Boba Pekanbaru Products

Jambu Air : Journal Of Accounting Management Business And International Research, 2024-04, Vol.3 (1), p.86-99

2024

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Uniting Innovation and Stability: The Key to Business Flexibility

Ambidextrous Journal of Innovation Efficiency and Technology in Organization, 2023-12, Vol.1 (1), p.9-17

2023

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PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP LOYALITAS DI MEDIASI OLEH KEPUASAN PELANGGAN PADA JASA TRANSPORTASI PT. FAJAR RIAU WISATA DUMAI-PEKANBARU

Jurnal Daya Saing, 2023-11, Vol.9 (3), p.787-796

2023

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Pengaruh Brand Image dan Brand Experience Terhadap Customer Satisfaction dan Brand Loyalty

Jurnal Manajemen Pemasaran dan Perilaku Konsumen, 2023-10, Vol.2 (4), p.921-931

2023

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PENGARUH EKUITAS MEREK TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN SUKU CADANG AC MOBIL DENSO DI KOTA PEKANBARU

Procuratio : Jurnal Ilmiah Manajemen, 2023-06, Vol.11 (2), p.167-176

2023

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Pengaruh Motivasi Intrinsik dan Persepsi Nilai Terhadap Kepuasan dan Niat Berkelanjutan Konsumen

Jurnal Manajemen Pemasaran dan Perilaku Konsumen, 2023-04, Vol.2 (2), p.396-411

2023

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Developing a Customer Satisfaction Model for Non-Wage Recipients at BPJS Employment Office, West Kalimantan Province

Journal of Ecohumanism, 2024-11, Vol.3 (7)

2024

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The Effect of E-commerce Platforms, Digital Marketing, and User Experience on Market Reach and Competitiveness of Indonesian MSMEs

The Effect of Pricing Strategy, Promotional Activities, Market Research, and Supply Chain Management on Marketing Performance in Indonesian Start-ups

Influence of Dynamic Capability, Market Research, and Social Capital on Marketing Sustainability and Competitiveness of Tourism Creative Economy in Indonesia

Analyzing Online Food Shopping Behavior in Pekanbaru City Using the Technology Acceptance Model (TAM)

THE PERCEPTION OF CUSTOMER VALUE AND ITS INFLUENCE TO SELF CONSEPT IN USING CREDIT CARD

The Effect of Service Marketing Mix in Choosing the Decision to Consumer Services Hotel: Studies in Hotel Grand Zuri Pekanbaru

Analysis Of Millennial Consumer Behavior In Coffeeshop At Riau Province

Pengembangan Branding Lokal Berkelanjutan: Mempromosikan Produk Unggulan dan Pariwisata Daerah melalui Pemasaran Berbasis Komunitas

Creating Shared Value and Determinants of Sustainable Business Performance: Insights from a Literature Review

Environmentally Friendly Sustainable Green Transportation: Ecological, Economic and Social Dimensions

KEPUTUSAN PENGGUNAAN APLIKASI OVO YANG DI PENGARUHI OLEH E-WOM DENGAN KEPERCAYAAN SEBAGAI VARIABEL MEDIASI PADA MAHASISWA FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS RIAU

Quantifying Ecological, Economic, Social, and Governance Attributes for Urban Forest Eco-Tourism Using MDS-RAPFISH Approach

The Perception of Customer Value and its Influence to Self Consept in using Credit Card

THE INFLUENCE OF SELF-CONCEPT IN USING CREDIT CARD ON ITS DECISION TO USE

The Perception of Customer Value and its Influence to Self Consept in using Credit Card

The Impact of Market Orientation, Product Innovation, and Competitive Advantage on the Marketing Performance of Culinary Enterprises: Empirical Study in Kampar Regency, Indonesia

The Effect of Tourism Restriction Policies and Ecology-Oriented Marketing Strategies on Reducing Over-Tourism and Tourist Experience in Indonesia

The Influence of Health Awareness and Product Knowledge on Intention to Purchase Lemonilo Instant Noodle Products Mediated by Attitude in Pekanbaru City

The Influence of Viral Marketing and Endorsers on Brand Awareness and Purchasing Decisions for Street Boba Pekanbaru Products

Uniting Innovation and Stability: The Key to Business Flexibility

PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP LOYALITAS DI MEDIASI OLEH KEPUASAN PELANGGAN PADA JASA TRANSPORTASI PT. FAJAR RIAU WISATA DUMAI-PEKANBARU

Pengaruh Brand Image dan Brand Experience Terhadap Customer Satisfaction dan Brand Loyalty

PENGARUH EKUITAS MEREK TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN SUKU CADANG AC MOBIL DENSO DI KOTA PEKANBARU

Pengaruh Motivasi Intrinsik dan Persepsi Nilai Terhadap Kepuasan dan Niat Berkelanjutan Konsumen

Developing a Customer Satisfaction Model for Non-Wage Recipients at BPJS Employment Office, West Kalimantan Province

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