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Social Marketing and Sustainable Development Goals (SDGs): Case Studies for a Global Perspective

1, 2023

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Geographical indication food products and ethnocentric tendencies: The importance of proximity, tradition, and ethnicity

Journal of cleaner production, 2019-12, Vol.241, p.118210, Article 118210

2019

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Corporate donation behavior during the covid-19 pandemic. A case-study approach in the multinational Inditex

Heliyon, 2022-12, Vol.8 (12), p.e12188-e12188, Article e12188

2022

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Determination of biofilm production by Candida tropicalis isolated from hospitalized patients and its relation to cellular surface hydrophobicity, plastic adherence and filamentation ability

Yeast (Chichester, England), 2013-09, Vol.30 (9), p.331-339

2013

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Case Studies on Social Marketing: A Global Perspective

1st ed. 2019., 2019

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The valuation and purchase of food products that combine local, regional and traditional features: The influence of consumer ethnocentrism

Food quality and preference, 2018-03, Vol.64, p.138-147

2018

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The Choice of Local Food Products by Young Consumers: The Importance of Public and Private Attributes

Agribusiness (New York, N.Y.), 2017, Vol.33 (1), p.70-84

2017

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Understanding factors influencing consumer attitudes toward cause-related marketing

International journal of nonprofit and voluntary sector marketing, 2015-02, Vol.20 (1), p.52-70

2015

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Responsible Consumption and Sustainability: Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics

1, 2023

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A prospective multicentre study of the epidemiology and outcomes of bloodstream infection in cirrhotic patients

Clinical microbiology and infection, 2018-05, Vol.24 (5), p.546.e1-546.e8

2018

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Aspartyl proteinase, phospholipase, hemolytic activities and biofilm production of Candida albicans isolated from bronchial aspirates of ICU patients

Medical mycology (Oxford), 2011-01, Vol.49 (1), p.94-97

2011

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Applied Social Marketing and Quality of Life: Case Studies from an International Perspective

1st ed. 2021., 2021

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Cause-Related Marketing: Case Studies from a Global Perspective

1st Edition 2021, 2021

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Drivers of consumer’s willingness to pay for fair trade food products: the role of positive and negative emotions

International review on public and nonprofit marketing, 2024-03, Vol.21 (1), p.131-154

2024

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Does the Product Type Influence on Attitudes Toward Cause-Related Marketing?

Economics & sociology, 2013-01, Vol.6 (1), p.60-71

2013

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Attitudes towards cause-related marketing: determinants of satisfaction and loyalty

International review on public and nonprofit marketing, 2013-10, Vol.10 (3), p.253-269

2013

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The Importance of Social Marketing in Global Health Emergencies: The Case of Zika Virus Infection

Case Studies on Social Marketing, p.73-84

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Theoretical Background: Introduction to Social Marketing

Case Studies on Social Marketing, 2019, p.1-10

2019

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Variables that influence attitude toward cause-related marketing and determinants of satisfaction and loyalty in the ‘solidarity purchase’

International review on public and nonprofit marketing, 2012-11, Vol.9 (2), p.199-200

Galan-Ladero, M. Mercedes

2012

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SUSTAINABLE, SOCIALLY RESPONSIBLE BUSINESS: THE CAUSE – RELATED MARKETING CASE. A REVIEW OF THE CONCEPTUAL FRAMEWORK

Journal of Security and Sustainability Issues, 2013-06, Vol.2 (4), p.35-46

2013

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Enzymatic activities of Candida tropicalis isolated from hospitalized patients

Medical mycology (Oxford), 2010-02, Vol.48 (1), p.207-210

2010

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Combat to Abandonment and Mistreatment of Animals: A Case Study Applied to the Public Security Police (Portugal)

Case Studies on Social Marketing, p.245-252

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Greenpeace’s Detox Campaign: Towards a More Sustainable Textile Industry

Case Studies on Social Marketing, p.37-47

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Social Marketing and Their Related Challenges for the Limited Access for People Living with a Disability: A Serbian Case Study

Case Studies on Social Marketing, p.223-235

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THE ROLE OF THE RETAILERS IN CAUSE-RELATED MARKETING: A REFERENCE TO THE SPANISH CASE

Ekonomski vjesnik, 2015-01, Vol.28 (1), p.97-109

2015

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Social Marketing and Sustainable Development Goals (SDGs): Case Studies for a Global Perspective

Geographical indication food products and ethnocentric tendencies: The importance of proximity, tradition, and ethnicity

Corporate donation behavior during the covid-19 pandemic. A case-study approach in the multinational Inditex

Determination of biofilm production by Candida tropicalis isolated from hospitalized patients and its relation to cellular surface hydrophobicity, plastic adherence and filamentation ability

Case Studies on Social Marketing: A Global Perspective

The valuation and purchase of food products that combine local, regional and traditional features: The influence of consumer ethnocentrism

The Choice of Local Food Products by Young Consumers: The Importance of Public and Private Attributes

Understanding factors influencing consumer attitudes toward cause-related marketing

Responsible Consumption and Sustainability: Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics

A prospective multicentre study of the epidemiology and outcomes of bloodstream infection in cirrhotic patients

Aspartyl proteinase, phospholipase, hemolytic activities and biofilm production of Candida albicans isolated from bronchial aspirates of ICU patients

Applied Social Marketing and Quality of Life: Case Studies from an International Perspective

Cause-Related Marketing: Case Studies from a Global Perspective

Drivers of consumer’s willingness to pay for fair trade food products: the role of positive and negative emotions

Does the Product Type Influence on Attitudes Toward Cause-Related Marketing?

Attitudes towards cause-related marketing: determinants of satisfaction and loyalty

The Importance of Social Marketing in Global Health Emergencies: The Case of Zika Virus Infection

Theoretical Background: Introduction to Social Marketing

Variables that influence attitude toward cause-related marketing and determinants of satisfaction and loyalty in the ‘solidarity purchase’

SUSTAINABLE, SOCIALLY RESPONSIBLE BUSINESS: THE CAUSE – RELATED MARKETING CASE. A REVIEW OF THE CONCEPTUAL FRAMEWORK

Enzymatic activities of Candida tropicalis isolated from hospitalized patients

Combat to Abandonment and Mistreatment of Animals: A Case Study Applied to the Public Security Police (Portugal)

Greenpeace’s Detox Campaign: Towards a More Sustainable Textile Industry

Social Marketing and Their Related Challenges for the Limited Access for People Living with a Disability: A Serbian Case Study

THE ROLE OF THE RETAILERS IN CAUSE-RELATED MARKETING: A REFERENCE TO THE SPANISH CASE

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