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The Challenges Native Advertising Poses: Exploring Potential Federal Trade Commission Responses and Identifying Research Needs

Journal of public policy & marketing, 2019-01, Vol.38 (1), p.110-123

2019

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Understanding Why Consumers Don't Skip Pre-Roll Video Ads

Journal of advertising, 2017-07, Vol.46 (3), p.411-423

2017

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In it together: brands benefit after a transgression when perceived as co-owners of the brand community

Journal of marketing management, 2024-02, Vol.40 (3-4), p.190-216

2024

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Communal and exchange relationship perceptions as separate constructs and their role in motivations to donate

Journal of consumer psychology, 2010-07, Vol.20 (3), p.282-294

2010

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The Role of Network Embeddedness and Psychological Ownership in Consumer Responses to Brand Transgressions

Journal of interactive marketing, 2019-08, Vol.47 (1), p.129-143

2019

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Ab components' impact on brand preference

Journal of business research, 2005-04, Vol.58 (4), p.508-517

Grimm, Pamela E

2005

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A cross-country study of signals of brand quality

The journal of product & brand management, 2011-08, Vol.20 (5), p.333-342

2011

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Affect transfer in brand extensions: the role of expectancy and relevancy

The journal of product & brand management, 2010-08, Vol.19 (5), p.317-326

2010

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A b components' impact on brand preference

Journal of business research, 2005-04, Vol.58 (4), p.508-517

Grimm, Pamela E.

2005

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THE CHALLENGES NATIVE ADVERTISING POSES: EXPLORING POTENTIAL FTC RESPONSES AND IDENTIFYING RESEARCH NEEDS

Journal of public policy & marketing, 2018-04, Article jppm.17.105

2018

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social desirability bias

Wiley International Encyclopedia of Marketing, 2011, Vol.2, p.258-259

2011

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Conceptualization and Exploration of Attitude toward Advertising Disclosures and Its Impact on Perceptions of Manipulative Intent

The Journal of consumer affairs, 2013-09, Vol.47 (3), p.564-587

2013

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Relationship Between Warranty and Product Reliability

The Journal of consumer affairs, 1996, Vol.30 (2), p.421-443

1996

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Toward Understanding the Measurement of Market Efficiency

Journal of public policy & marketing, 1996-10, Vol.15 (2), p.167-184

1996

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field work/data collection process

Wiley International Encyclopedia of Marketing, 2011, Vol.2, p.110

2011

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Pretesting a questionnaire

Wiley International Encyclopedia of Marketing, 2011, Vol.2, p.228-229

2011

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Quantity surcharges on groceries

The Journal of consumer affairs, 1993-12, Vol.27 (2), p.335-356

1993

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The Influence of Intrinsic and Extrinsic Messages and Benefits on Motivations to Donate

Advances in Consumer Research, 2010, Vol.37, p.925

2010

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Who to Choose? Source Credibility and Attractiveness of Endorsers in the 2008 Presidential Primaries

Advances in Consumer Research, 2009, Vol.36, p.866

2009

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A Review of Native Advertising

Advertising Theory, 2019, p.259-274

2, 2019

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Cardiac complications following tricyclic antidepressant overdose

The Journal of emergency medicine, 1985-01, Vol.3 (6), p.498

Grimm, Pamela

1985

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Cardiac complications following tricyclic antidepressant overdose : Goldberg RJ, Capone RJ, Hunt JD. JAMA 1985; 254:1772–1775

The Journal of emergency medicine, 1985, Vol.3 (6), p.498-498

Grimm, Pamela

1985

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Quantity surcharge on groceries

The Journal of consumer affairs, 1993-01, Vol.27 (2), p.335-335

1993

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Determinants of brand preference

Grimm, Pamela Eileen

1993

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Overload, Pressure, and Convenience: Testing a Conceptual Model of Factors Influencing Women's Attitudes Toward, and Use of, Shopping Channels

Advances in consumer research, 1997-01, Vol.24, p.490

1997

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The Challenges Native Advertising Poses: Exploring Potential Federal Trade Commission Responses and Identifying Research Needs

Understanding Why Consumers Don't Skip Pre-Roll Video Ads

In it together: brands benefit after a transgression when perceived as co-owners of the brand community

Communal and exchange relationship perceptions as separate constructs and their role in motivations to donate

The Role of Network Embeddedness and Psychological Ownership in Consumer Responses to Brand Transgressions

Ab components' impact on brand preference

A cross-country study of signals of brand quality

Affect transfer in brand extensions: the role of expectancy and relevancy

A b components' impact on brand preference

THE CHALLENGES NATIVE ADVERTISING POSES: EXPLORING POTENTIAL FTC RESPONSES AND IDENTIFYING RESEARCH NEEDS

social desirability bias

Conceptualization and Exploration of Attitude toward Advertising Disclosures and Its Impact on Perceptions of Manipulative Intent

Relationship Between Warranty and Product Reliability

Toward Understanding the Measurement of Market Efficiency

field work/data collection process

Pretesting a questionnaire

Quantity surcharges on groceries

The Influence of Intrinsic and Extrinsic Messages and Benefits on Motivations to Donate

Who to Choose? Source Credibility and Attractiveness of Endorsers in the 2008 Presidential Primaries

A Review of Native Advertising

Cardiac complications following tricyclic antidepressant overdose

Cardiac complications following tricyclic antidepressant overdose : Goldberg RJ, Capone RJ, Hunt JD. JAMA 1985; 254:1772–1775

Quantity surcharge on groceries

Determinants of brand preference

Overload, Pressure, and Convenience: Testing a Conceptual Model of Factors Influencing Women's Attitudes Toward, and Use of, Shopping Channels

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